• The Basics of Coding

    by Stan Grabowski on June 17, 2022

    Computer coding can bring a wide variety of imagery to mind. From secret codes for spies (“The pigeon has flown the coop”) to Neo finally realizing his full potential in The Matrix and seeing a stream of strange characters making up everything around him (“Whoa”), there are many... Read More

  • Humor Defines NBCG’s 2022 Favorite National Campaigns

    by Kristin Brighton on June 1, 2022

    My family cut the cord a decade ago. Therefore, given my profession, I must periodically make time to research what the national brands are doing to stay on top of trends. To see what’s watercooler-worthy, I asked our team at New Boston to send me their current favorite... Read More

  • New Boston Won Three Awards for Print and Web Design Work

    by Julie Fiedler on May 22, 2022

    We love helping organizations put their best foot forward by coming up with creative solutions for print and digital to help them stand out. When we get our own kudos for the work we do, well, that’s just the bee’s knees. We’re delighted to share the buzz that we were recognized... Read More

  • It’s a Wrap! Thanks to Everyone Who Helped with Cool Careers Season One

    by Kristin Brighton on April 28, 2022

    HirePaths has had a whirlwind of a year filming our Read More

  • Why You Should Write at an Eighth-Grade Level

    by Julie Fiedler on April 24, 2022

    As a student, I often incorporated big words into my papers. I thought those multisyllabic linguistic cartwheels were a testament to my cognitive prowess and illustrated my points with lucidity and precision. How was that to read? I’m guessing not great. That’s why, as a... Read More

  • What Makes an Effective Logo?

    by Maike Torrez on April 5, 2022

    Have you had an idea in your head for awhile and finally feel like it’s time to make your dream a reality? If it has anything to do with a business idea, you’ll need a logo! Here are some tips to make sure your logo will do its job. Read More

  • What to Consider When Making a Marketing Plan

    by Addie Justus on March 14, 2022

    Since you’re reading an article about marketing plans, I’m willing to bet you’re a business owner, a member of your company’s marketing team, working to promote an event or new product, or trying to spread the word about a nonprofit organization. No matter why you’re here or... Read More

  • Which Website Platform is Right for My Business?

    by Ken Wells on February 23, 2022

    So you're building a website. Congratulations! You're embarking on an exciting journey, but critical decisions lie ahead. For starters: Which, of the myriad platforms available, do you use to build and house your website? They all offer different features and fit different needs... Read More

  • The Psychology of Color

    by Tammy Irvine on January 1, 2022

    Have you ever heard that colors have different meanings? For example, purple means royalty, wealth and femininity. Blue means stability, trust and serenity. There are references galore that claim to break down what various colors mean. But Tammy Irvine doesn’t see color that way... Read More