Blog Posts for 2022
-
How to Get Your Website Found on Google
by Julie Fiedler on December 29, 2022
Where does your website appear in search results? Which terms and phrases does it show up for? What does your search listing look like? How you show up on search engines like Google, Bing, DuckDuckGo and others has to do with how well you position your website for them to find... Read More
-
Pro Tips for a Great Email Design
by Stan Grabowski on December 5, 2022
In today’s busy world, keeping your business in front of your target audience is a must. One of the best ways to do this is through an email newsletter, or enewsletter. A great enewsletter grabs the reader’s attention and directs them to your website — here are a few tips for... Read More
-
HirePaths Receives Davey Awards Recognition for Online Video Series
by New Boston on November 29, 2022
HirePaths, the brainchild of New Boston Creative Group LLC, is an educational campaign used to better align the careers kids are exposed to with jobs Kansas employers need to fill. The intent is to increase interest in high-demand jobs and the various paths young people can use... Read More
-
National Logos and Why Brands are Effective
by New Boston on October 25, 2022
There is a common misconception that having a great logo is key to having a successful company or product. Truth is, the logo is only one piece of the equation; it’s the visual mark that we learn to associate with our favorite brands. People didn’t fall in love with Apple, Nike ... Read More
-
Lessons Learned During a Recession and a Pandemic
by Lisa Sisley on September 10, 2022
When 2009 started, New Boston Creative Group had been in business a little under three years. We’d grown pretty fast in a short period of time and felt invincible. Anyone familiar with the Greek tragedies knows what happened next. A worldwide recession will knock anybody off... Read More
-
Artificial Intelligence and the Future of Copywriting
by New Boston on August 30, 2022
The digital content marketers at New Boston Creative Group are a forward-thinking, tech-savvy group who completely geek out on all the ways technology allows us to learn about our clients’ audiences and reach out to them in new and creative ways. No Luddites here! That is, until... Read More
-
Getting Started with Google Analytics 4
by Julie Fiedler on August 1, 2022
Extra, extra! Read all about it! The latest in digital metrics news is here and it’s a doozy: Google is changing the way it handles data collection and reporting. The gold standard of measurement, Google Analytics has helped companies around the world track and improve... Read More
-
5 Websites for Design Inspiration — Plus 6 More, Free!
by Shawn Dryden on July 18, 2022
Kids these days have it soooo easy. When I was in college working on my degree in graphic design, we had to use books and magazines — printed on real paper from trees! — to get our inspiration. Nowadays a quick Google search pulls up 393 million results. I admit that number is a... Read More
-
New Boston Recognized with National Agricultural Marketing Award
by Julie Fiedler on June 30, 2022
Agriculture is big business in Kansas and people throughout the world depend on the productivity of our farmers. We’re committed to helping ag organizations boost their profiles, so we were excited to learn we won an award from a national program specializing in ag! Read More
-
The Basics of Coding
by Stan Grabowski on June 17, 2022
Computer coding can bring a wide variety of imagery to mind. From secret codes for spies (“The pigeon has flown the coop”) to Neo finally realizing his full potential in The Matrix and seeing a stream of strange characters making up everything around him (“Whoa”), there are many... Read More