Blog

Content & Communications

Three Characteristics of a Super Social Media Presence

by Molly Michal on August 14, 2023

Close to five billion people across the globe use social media. Of those users, the average person spends 145 minutes a day scrolling through their news feeds. This presents a great opportunity for businesses to connect with customers and even drive revenue through social media...
Read More
AI Intel: Its Strengths and Limitations

by Ken Wells on June 29, 2023

Anyone who accuses businesses of being stolid or inert has never seen a business chase a trend. If the trend is novel enough, a corporation will be on it like a cat on a laser pointer. And today's trend is artificial intelligence.
Read More
How to Get Your Website Found on Google

by Julie Fiedler on December 29, 2022

Where does your website appear in search results? Which terms and phrases does it show up for? What does your search listing look like? How you show up on search engines like Google, Bing, DuckDuckGo and others has to do with how well you position your website for them to find...
Read More
Pro Tips for a Great Email Design

by Stan Grabowski on December 5, 2022

In today’s busy world, keeping your business in front of your target audience is a must. One of the best ways to do this is through an email newsletter, or enewsletter. A great enewsletter grabs the reader’s attention and directs them to your website — here are a few tips for...
Read More
Artificial Intelligence and the Future of Copywriting

by New Boston on August 30, 2022

The digital content marketers at New Boston Creative Group are a forward-thinking, tech-savvy group who completely geek out on all the ways technology allows us to learn about our clients’ audiences and reach out to them in new and creative ways. No Luddites here! That is, until...
Read More
New Boston Recognized with National Agricultural Marketing Award

by Julie Fiedler on June 30, 2022

Agriculture is big business in Kansas and people throughout the world depend on the productivity of our farmers. We’re committed to helping ag organizations boost their profiles, so we were excited to learn we won an award from a national program specializing in ag!
Read More
Why You Should Write at an Eighth-Grade Level

by Julie Fiedler on April 24, 2022

As a student, I often incorporated big words into my papers. I thought those multisyllabic linguistic cartwheels were a testament to my cognitive prowess and illustrated my points with lucidity and precision. How was that to read? I’m guessing not great. That’s why, as a...
Read More
Setting the Right Tone in Your Marketing Content

by Lisa Sisley on July 26, 2021

Tone is the attitude your writing conveys to your reader. Formal, chatty, snarky, judge-y, rah-rah, condescending, supportive…if you can feel it, you can write it.
Read More
There’s a Name for That: Copywriting Skills You’ve Used All Along

by New Boston on July 23, 2021

The ability to define why we write and speak the way we do is useful when crafting consistent, clear marketing content that will catch the full attention of your audience. Marketers play with words all the time, but they have to play in ways that make sense and sound right to...
Read More
New Boston Won a Gold Award for Content and Design Work in the Healthcare Industry

by Julie Fiedler on July 12, 2021

Olympians have their gold medals and occasionally we marketers get them, too. Just like athletes swell with pride as they stand on the coveted podium, national anthem playing, tears of joy welling up, we marketers feel pretty proud to be recognized for our work on behalf of some...
Read More