Content & Communications

  • Why You Need a Style Guide (And How to Make One)

    by Sarah Caldwell Hancock on November 4, 2025

    Picture it: You are writing something for your landscaping and nursery business — maybe a blog post about a new product line, a few social media posts about upcoming promotions or even a business letter to a vendor. You want your writing to be polished and consistent with what...

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  • Four Prompt-Writing Tips for ChatGPT

    by Addie Justus on August 19, 2025

    Love it or hate it, artificial intelligence is everywhere. I’m an inherently optimistic person, so I choose to believe the tool can be leveraged for good. More importantly, AI isn’t going anywhere. So instead of burying your head in the sand, discover how to (responsibly)...

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  • Three Characteristics of a Super Social Media Presence

    by New Boston on August 14, 2023

    Close to five billion people across the globe use social media. Of those users, the average person spends 145 minutes a day scrolling through their news feeds. This presents a great opportunity for businesses to connect with customers and even drive revenue through social media...

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  • AI Intel: Its Strengths and Limitations

    by Ken Wells on June 29, 2023

    Anyone who accuses businesses of being stolid or inert has never seen a business chase a trend. If the trend is novel enough, a corporation will be on it like a cat on a laser pointer. And today's trend is artificial intelligence.

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  • How to Get Your Website Found on Google

    by Julie Fiedler on December 29, 2022

    Where does your website appear in search results? Which terms and phrases does it show up for? What does your search listing look like? How you show up on search engines like Google, Bing, DuckDuckGo and others has to do with how well you position your website for them to find...

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  • Pro Tips for a Great Email Design

    by Stan Grabowski on December 5, 2022

    In today’s busy world, keeping your business in front of your target audience is a must. One of the best ways to do this is through an email newsletter, or enewsletter. A great enewsletter grabs the reader’s attention and directs them to your website — here are a few tips for...

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  • Artificial Intelligence and the Future of Copywriting

    by New Boston on August 30, 2022

    The digital content marketers at New Boston Creative Group are a forward-thinking, tech-savvy group who completely geek out on all the ways technology allows us to learn about our clients’ audiences and reach out to them in new and creative ways. No Luddites here! That is, until...

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  • New Boston Recognized with National Agricultural Marketing Award

    by Julie Fiedler on June 30, 2022

    Agriculture is big business in Kansas and people throughout the world depend on the productivity of our farmers. We’re committed to helping ag organizations boost their profiles, so we were excited to learn we won an award from a national program specializing in ag!

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  • Why You Should Write at an Eighth-Grade Level

    by Julie Fiedler on April 24, 2022

    As a student, I often incorporated big words into my papers. I thought those multisyllabic linguistic cartwheels were a testament to my cognitive prowess and illustrated my points with lucidity and precision. How was that to read? I’m guessing not great. That’s why, as a...

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  • Setting the Right Tone in Your Marketing Content

    by Lisa Sisley on July 26, 2021

    Tone is the attitude your writing conveys to your reader. Formal, chatty, snarky, judge-y, rah-rah, condescending, supportive…if you can feel it, you can write it.

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