Graphic Design

  • AI Intel: Its Strengths and Limitations

    by Ken Wells on June 29, 2023

    Anyone who accuses businesses of being stolid or inert has never seen a business chase a trend. If the trend is novel enough, a corporation will be on it like a cat on a laser pointer. And today's trend is artificial intelligence.

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  • Why Graphic Design Is Important

    by Maike Torrez on April 10, 2023

    I can already hear you thinking, “Oh, sure she thinks graphic design is important, she’s a graphic designer!” And you are not wrong! Who would I be to shoot myself in the foot and talk badly about my profession? But just hear me out and listen to why you shouldn’t put graphic...

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  • National Logos and Why Brands are Effective

    by New Boston on October 25, 2022

    There is a common misconception that having a great logo is key to having a successful company or product. Truth is, the logo is only one piece of the equation; it’s the visual mark that we learn to associate with our favorite brands. People didn’t fall in love with Apple, Nike ...

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  • 5 Websites for Design Inspiration — Plus 6 More, Free!

    by Shawn Dryden on July 18, 2022

    Kids these days have it soooo easy. When I was in college working on my degree in graphic design, we had to use books and magazines — printed on real paper from trees! — to get our inspiration. Nowadays a quick Google search pulls up 393 million results. I admit that number is a...

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  • New Boston Recognized with National Agricultural Marketing Award

    by Julie Fiedler on June 30, 2022

    Agriculture is big business in Kansas and people throughout the world depend on the productivity of our farmers. We’re committed to helping ag organizations boost their profiles, so we were excited to learn we won an award from a national program specializing in ag!

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  • What Makes an Effective Logo?

    by Maike Torrez on April 5, 2022

    Have you had an idea in your head for awhile and finally feel like it’s time to make your dream a reality? If it has anything to do with a business idea, you’ll need a logo! Here are some tips to make sure your logo will do its job.

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  • The Psychology of Color

    by New Boston on January 1, 2022

    Have you ever heard that colors have different meanings? For example, purple means royalty, wealth and femininity. Blue means stability, trust and serenity. There are references galore that claim to break down what various colors mean. But Tammy Irvine doesn’t see color that way...

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  • The Value of Having a Consistent Brand Identity

    by Maike Torrez on September 1, 2021

    What exactly is a brand identity? To understand why it’s so important to have a consistent brand identity, let’s start from the beginning and answer the question: What is a brand identity?

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  • Finding Inspiration as a Graphic Designer – The Threat of a Blank Page

    by Maike Torrez on June 8, 2021

    Hmmm, where do I start…where do I even find the inspiration for this blog? The blank page is staring at me, so I guess I have to just put something down. See? I did it! That wasn’t so bad. I’ve laid the foundation and hopefully, this will turn out to be a helpful piece for you....

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  • New Boston Won a Collegiate Advertising Award

    by Julie Fiedler on June 17, 2020

    As educational institutions were switching gears and shifting to online learning in March, we got word that we won an award for our work helping Barton Community College promote its virtual campus, BARTonline. We’re proud to be recognized with a Gold Award from the Collegiate...

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