Blog

Video Production

The Making of Our Emmy®-Nominated Episodes

by Nick Patterson on September 8, 2023

I know, I know, the title of this article is a little clickbait-y. When you read the title, you probably think about the Primetime Emmy® Awards — the ones given to the likes of Game of Thrones, Modern Family, The Sopranos, Breaking Bad and Veep (to name a few). Humbly, I must...
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Cool Careers Video Production: A Day on the Dairy Farm

by Nick Patterson on September 7, 2023

When Kristin, my boss at New Boston Creative Group, decided Episode #16 in our Cool Careers series would feature a dairy farmer, she wanted to include a kid who was interested in agriculture. If you’re not familiar with Cool Careers, it’s a fun series from HirePaths hosted by...
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How to Pull Off a Successful Video Shoot: Pre- and Post-Production Tips

by Nick Patterson on June 22, 2023

You’ve arrived at your location for a video production shoot. As you open your trunk, you find it empty. No equipment. No notes. No nothing. Panic sets in. Your palms are sweaty. The lyrics of Eminem's Lose Yourself begin to play in your head. An alarm sounds. You wake up in the...
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Video Jargon Dictionary: What Videography Terms Actually Mean

by Kyle Griffith on May 2, 2023

When you’re working with a videographer — or when you’re on location at a video shoot — the terminology can get confusing! You’ll hear terms like b-roll, shutter speed, exposure and more. To clear up the video language barrier, let’s define some of the most commonly used terms...
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Humor Defines NBCG’s 2022 Favorite National Campaigns

by Kristin Brighton on June 1, 2022

My family cut the cord a decade ago. Therefore, given my profession, I must periodically make time to research what the national brands are doing to stay on top of trends. To see what’s watercooler-worthy, I asked our team at New Boston to send me their current favorite...
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New Boston Won an International Award for Video Work

by Julie Fiedler on May 6, 2021

We work with some amazing organizations across the state and it’s always a treat when we get to work with repeat clients. It’s a real love fest! When the love expands to include award recognition for that work, well, we fall even more head over heels. We’ve had the pleasure of...
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Meadowlark Holiday Classic to Bring Virtual Joy to the Entire Community

by Addie Justus on November 23, 2020

Meadowlark, The Trust Company and New Boston Creative Group have teamed up to produce the 2020 Meadowlark Holiday Classic. This variety show-esque program will be available on YouTube beginning December 5, 2020, and features many area performing groups with surprise appearances...
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New Boston Won Two Awards for Video Work in the Healthcare Industry

by Julie Fiedler on July 7, 2020

We’re proud to help tell the stories of some outstanding healthcare providers doing amazing work. It’s an honor to help showcase their efforts. When our efforts are recognized with awards for excellence, well, that just makes us even prouder.
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Choosing the Right Video for Your Business

by New Boston on May 20, 2020

If you’ve been thinking a shiny new video would be just the thing to round out your business’s marketing endeavors, you’re probably right. Video is expected to make up 82% of internet traffic by 2022 (Cisco, 2019) and it’s a consumer’s favorite type of social media content to...
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Three Videos Your Business Can Make During Holiday Craziness

by New Boston on November 4, 2019

No matter which holidays you celebrate, the last few months of the year (and sometimes part of January!) can be busy, stressful and chaotic. But your social media videos don’t have to fall off the radar just because you’re busy! Here are three ideas for videos you can make...
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