Video Production

  • What Are YouTube Shorts? Making Videos for Your Business

    by New Boston on February 24, 2025

    Social media platforms are constantly changing. New ways to watch and enjoy videos go beyond entertainment — they can also inform. Our team has heard a lot of questions about YouTube Shorts, and that inspired me to write this blog. I’ll answer common questions (What are YouTube...

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  • The Making of Our Emmy®-Nominated Episodes

    by Nick Patterson on September 8, 2023

    I know, I know, the title of this article is a little clickbait-y. When you read the title, you probably think about the Primetime Emmy® Awards — the ones given to the likes of Game of Thrones, Modern Family, The Sopranos, Breaking Bad and Veep (to name a few). Humbly, I must...

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  • Cool Careers Video Production: A Day on the Dairy Farm

    by Nick Patterson on September 7, 2023

    When Kristin, my boss at New Boston Creative Group, decided Episode #16 in our Cool Careers series would feature a dairy farmer, she wanted to include a kid who was interested in agriculture. If you’re not familiar with Cool Careers, it’s a fun series from HirePaths hosted by...

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  • How to Pull Off a Successful Video Shoot: Pre- and Post-Production Tips

    by Nick Patterson on June 22, 2023

    You’ve arrived at your location for a video production shoot. As you open your trunk, you find it empty. No equipment. No notes. No nothing. Panic sets in. Your palms are sweaty. The lyrics of Eminem's Lose Yourself begin to play in your head. An alarm sounds. You wake up in the...

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  • Video Jargon Dictionary: What Videography Terms Actually Mean

    by New Boston on May 2, 2023

    When you’re working with a videographer — or when you’re on location at a video shoot — the terminology can get confusing! You’ll hear terms like b-roll, shutter speed, exposure and more. To clear up the video language barrier, let’s define some of the most commonly used terms...

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  • Humor Defines NBCG’s 2022 Favorite National Campaigns

    by Kristin Brighton on June 1, 2022

    My family cut the cord a decade ago. Therefore, given my profession, I must periodically make time to research what the national brands are doing to stay on top of trends. To see what’s watercooler-worthy, I asked our team at New Boston to send me their current favorite...

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  • New Boston Won an International Award for Video Work

    by Julie Fiedler on May 6, 2021

    We work with some amazing organizations across the state and it’s always a treat when we get to work with repeat clients. It’s a real love fest! When the love expands to include award recognition for that work, well, we fall even more head over heels. We’ve had the pleasure of...

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  • Meadowlark Holiday Classic to Bring Virtual Joy to the Entire Community

    by Addie Justus on November 23, 2020

    Meadowlark, The Trust Company and New Boston Creative Group have teamed up to produce the 2020 Meadowlark Holiday Classic. This variety show-esque program will be available on YouTube beginning December 5, 2020, and features many area performing groups with surprise appearances...

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  • New Boston Won Two Awards for Video Work in the Healthcare Industry

    by Julie Fiedler on July 7, 2020

    We’re proud to help tell the stories of some outstanding healthcare providers doing amazing work. It’s an honor to help showcase their efforts. When our efforts are recognized with awards for excellence, well, that just makes us even prouder.

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  • Choosing the Right Video for Your Business

    by New Boston on May 20, 2020

    If you’ve been thinking a shiny new video would be just the thing to round out your business’s marketing endeavors, you’re probably right. Video is expected to make up 82% of internet traffic by 2022 (Cisco, 2019) and it’s a consumer’s favorite type of social media content to...

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