Blog
Video Production
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2018: Our Year in Video
by New Boston on January 16, 2019
2018 was a big year in the New Boston video department! We produced over 20 videos in the last 12 months. Here’s a look back at a just a handful of our projects.
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5 Places to Find Inspiration
by New Boston on September 12, 2017
For most creatives, inspiration comes from a variety of (sometimes unusual) places. It’s often elusive when you go looking for it, and often comes to you when you least expect it. I’m always looking for different ideas because, as a video production specialist at New Boston, I...
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How to Make Your Video Shoot Run Smoothly: 9 Pre-Production Tips
by New Boston on July 5, 2017
Making an awesome video or short film takes a lot of small, precise efforts. One of these is pre-production planning. If you skip this step, you could end up with a disorganized shoot, or worse, a video without a purpose. Include these elements when planning your next video...
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Community Visioning: Kids envision the future of Greater Manhattan 2037
by Kristin Brighton on February 24, 2017
I was honored to serve as the 2016 chair of the board for the Manhattan Area Chamber of Commerce. In that volunteer capacity, and in my professional work helping cities and chambers to brand and market themselves, I’ve learned the importance of establishing a common community...
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Why You Need Video in 2017
by Julie Fiedler on February 10, 2017
Video is everywhere. Whether it’s cropping up in your Facebook feed or you’re searching for a clip from a TV show you missed, chances are you’re one of the billions of users who are turning to video content daily. Sure, it’s entertaining. But is it really a way to market your...
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Shawn’s 2017 Super Awesome Guide to the Super Bowl Commercials
by Shawn Dryden on February 7, 2017
This year I took on the arduous task of watching, not only the entire football portion of the Super Bowl but also every commercial from kickoff to overtime and tediously noting and aggregating my findings into an easy digestible and entertaining list. So forget what you’ve...
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Music Matters: How to Keep Tasteless Tracks from Ruining Your Videos
by New Boston on March 8, 2016
Music can affect pacing, mood, and overall perception of your video as much as the editing and content can. Audio is half of the equation; don’t make it an afterthought! Consider the following for your next video.
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5 Reasons to Upload Videos Directly to Facebook
by New Boston on September 3, 2015
Learn why videos perform better when directly uploaded to Facebook in this video blog!
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How to Add a Call-to-Action Button to a Facebook Video
by New Boston on September 3, 2015
You've got an awesome video. You've uploaded it to Facebook, and are ready to share it with the world. But before you hit "publish," have you included a call-to-action button? Don't waste a great opportunity to get people to watch more of your videos, visit your website, view...
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How to Brainstorm Like a Champ
by Julie Fiedler on May 22, 2015
As a lover of the brainstorm, I thrive on the power of diverse perspectives and personalities coming together to create something new. Here are a few DOs and DON’Ts to help you brainstorm like a champ:
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