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Getting Started with Google Analytics 4

by Julie Fiedler on August 1, 2022

Extra, extra! Read all about it! The latest in digital metrics news is here and it’s a doozy: Google is changing the way it handles data collection and reporting. The gold standard of measurement, Google Analytics has helped companies around the world track and improve...
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5 Websites for Design Inspiration — Plus 6 More, Free!

by Shawn Dryden on July 18, 2022

Kids these days have it soooo easy. When I was in college working on my degree in graphic design, we had to use books and magazines — printed on real paper from trees! — to get our inspiration. Nowadays a quick Google search pulls up 393 million results. I admit that number is a...
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New Boston Recognized with National Agricultural Marketing Award

by Julie Fiedler on June 30, 2022

Agriculture is big business in Kansas and people throughout the world depend on the productivity of our farmers. We’re committed to helping ag organizations boost their profiles, so we were excited to learn we won an award from a national program specializing in ag!
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The Basics of Coding

by Stan Grabowski on June 17, 2022

Computer coding can bring a wide variety of imagery to mind. From secret codes for spies (“The pigeon has flown the coop”) to Neo finally realizing his full potential in The Matrix and seeing a stream of strange characters making up everything around him (“Whoa”), there are many...
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Humor Defines NBCG’s 2022 Favorite National Campaigns

by Kristin Brighton on June 1, 2022

My family cut the cord a decade ago. Therefore, given my profession, I must periodically make time to research what the national brands are doing to stay on top of trends. To see what’s watercooler-worthy, I asked our team at New Boston to send me their current favorite...
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New Boston Won Three Awards for Print and Web Design Work

by Julie Fiedler on May 22, 2022

We love helping organizations put their best foot forward by coming up with creative solutions for print and digital to help them stand out. When we get our own kudos for the work we do, well, that’s just the bee’s knees. We’re delighted to share the buzz that we were recognized...
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It’s a Wrap! Thanks to Everyone Who Helped with Cool Careers Season One

by Kristin Brighton on April 28, 2022

HirePaths has had a whirlwind of a year filming our
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Why You Should Write at an Eighth-Grade Level

by Julie Fiedler on April 24, 2022

As a student, I often incorporated big words into my papers. I thought those multisyllabic linguistic cartwheels were a testament to my cognitive prowess and illustrated my points with lucidity and precision. How was that to read? I’m guessing not great. That’s why, as a...
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What Makes an Effective Logo?

by Maike Torrez on April 5, 2022

Have you had an idea in your head for awhile and finally feel like it’s time to make your dream a reality? If it has anything to do with a business idea, you’ll need a logo! Here are some tips to make sure your logo will do its job.
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What to Consider When Making a Marketing Plan

by Addie Justus on March 14, 2022

Since you’re reading an article about marketing plans, I’m willing to bet you’re a business owner, a member of your company’s marketing team, working to promote an event or new product, or trying to spread the word about a nonprofit organization. No matter why you’re here or...
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