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Six Behavior-Based Strategies Smart Marketers Know

by Julie Fiedler on December 5, 2025

What makes people click? Not in the dating sense, but on social media posts, emails or website listings. Why did you click on this blog? Maybe you’re curious about behavioral science and how it pertains to your job. Maybe you thought the title was catchy. Maybe a little bit of...
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Almost Productive Podcast: Consumer Behavior in Marketing (Episode 18)

by Julie Fiedler on December 5, 2025

Ever wonder why certain ads stick or deals feel irresistible? In this episode, our team unpacks key aspects of consumer behavior and the subtle ways our brains shape why we click and buy. Join us as we dive into cognitive biases, clever strategies and quirks of the human brain.
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Almost Productive Podcast Coffee Break: Design Inspiration (Episode 18)

by Julie Fiedler on November 13, 2025

In this episode of Almost Productive, things get artsy! Our hosts welcome co-worker and graphic designer extraordinaire Chelsey Oliver to the studio. Chelsey spills on her creative process, and everyone weighs in on their favorite design trends (plus a few pet peeves).
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Why You Need a Style Guide (And How to Make One)

by Sarah Caldwell Hancock on November 4, 2025

Picture it: You are writing something for your landscaping and nursery business — maybe a blog post about a new product line, a few social media posts about upcoming promotions or even a business letter to a vendor. You want your writing to be polished and consistent with what...
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Almost Productive Podcast: Special Two-Year Anniversary

by Shawn Dryden on October 29, 2025

In this special episode of Almost Productive, our team celebrates two years of hosting and producing the podcast. (Time flies when you're having fun!) Tune in to hear our favorite moments, things we've learned and what this milestone means.
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What We've Learned After Two Years of Hosting a Podcast

by Addie Justus on October 19, 2025

Two years ago, we launched the Almost Productive podcast with curiosity, a few microphones and a whole lot of enthusiasm. Our goal was to make marketing more accessible by sharing our expertise while also gaining hands-on experience to guide clients starting their own podcasting...
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Almost Productive Top Episodes

by Addie Justus on October 2, 2025

After two years of producing Almost Productive and nearly 30 episodes released, we’ve covered a lot of ground. An interesting part about this creative endeavor is learning what topics resonate most with our audience. We regularly track metrics for episodes and take inspiration...
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Almost Productive Podcast: On Editing (Episode 17)

by Addie Justus on October 1, 2025

Whether it’s written, spoken or shown, everything your business produces builds (or breaks) trust. Editing should be a key part of your marketing strategy to ensure your brand comes across as professional and aligned with your tone. In this episode of Almost Productive, our...
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Time Sucks: Protect Your Most Precious Marketing Resource

by Sarah Caldwell Hancock on August 25, 2025

Here at New Boston, we work with many small to medium-sized businesses and nonprofit organizations. As we help them develop and execute communications plans or evaluate their digital presence, we often hear a version of the same problem: Communications teams are stretched thin.
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Four Prompt-Writing Tips for ChatGPT

by Addie Justus on August 19, 2025

Love it or hate it, artificial intelligence is everywhere. I’m an inherently optimistic person, so I choose to believe the tool can be leveraged for good. More importantly, AI isn’t going anywhere. So instead of burying your head in the sand, discover how to (responsibly)...
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