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New Boston Won Three Awards for Print and Web Design Work

by Julie Fiedler on May 22, 2022

We love helping organizations put their best foot forward by coming up with creative solutions for print and digital to help them stand out. When we get our own kudos for the work we do, well, that’s just the bee’s knees. We’re delighted to share the buzz that we were recognized...
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Humor Defines NBCG’s 2022 Favorite National Campaigns

by Kristin Brighton on May 16, 2022

My family cut the cord a decade ago. Therefore, given my profession, I must periodically make time to research what the national brands are doing to stay on top of trends. To see what’s watercooler-worthy, I asked our team at New Boston to send me their current favorite...
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It’s a Wrap! Thanks to Everyone Who Helped with Cool Careers Season One

by Kristin Brighton on April 28, 2022

HirePaths has had a whirlwind of a year filming our
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Why You Should Write at an Eighth-Grade Level

by Julie Fiedler on April 24, 2022

As a student, I often incorporated big words into my papers. I thought those multisyllabic linguistic cartwheels were a testament to my cognitive prowess and illustrated my points with lucidity and precision. How was that to read? I’m guessing not great. That’s why, as a...
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What Makes an Effective Logo?

by Maike Torrez on April 5, 2022

Have you had an idea in your head for awhile and finally feel like it’s time to make your dream a reality? If it has anything to do with a business idea, you’ll need a logo! Here are some tips to make sure your logo will do its job.
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What to Consider When Making a Marketing Plan

by Addie Justus on March 14, 2022

Since you’re reading an article about marketing plans, I’m willing to bet you’re a business owner, a member of your company’s marketing team, working to promote an event or new product, or trying to spread the word about a nonprofit organization. No matter why you’re here or...
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Which Website Platform is Right for My Business?

by Ken Wells on February 23, 2022

So you're building a website. Congratulations! You're embarking on an exciting journey, but critical decisions lie ahead. For starters: Which, of the myriad platforms available, do you use to build and house your website? They all offer different features and fit different needs...
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The Psychology of Color

by Tammy Irvine on January 1, 2022

Have you ever heard that colors have different meanings? For example, purple means royalty, wealth and femininity. Blue means stability, trust and serenity. There are references galore that claim to break down what various colors mean. But Tammy Irvine doesn’t see color that way...
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New Boston Won Two International Awards for Digital Campaign and Print Work

by Julie Fiedler on December 1, 2021

We love working with clients to help them reach more customers and share their messages in a meaningful way. Add repeat clients and award recognition to the mix and that sends us over the moon. We’ve had the pleasure of working with Kansas Farm Bureau to reach their membership...
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Four Reasons Why You Shouldn’t DIY Your Marketing

by Susan Religa on September 28, 2021

Are you a DIYer when it comes to your marketing? While do-it-yourself projects do have their place (thank you, Pinterest!), marketing your business is not the best chore to tackle yourself. Here are some reasons you should think about hiring out your next marketing project:
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