What is New

  • HirePaths Receives Davey Awards Recognition for Online Video Series

    by Molly Michal on November 29, 2022

    HirePaths, the brainchild of New Boston Creative Group LLC, is an educational campaign used to better align the careers kids are exposed to with jobs Kansas employers need to fill. The intent is to increase interest in high-demand jobs and the various paths young people can use...

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  • National Logos and Why Brands are Effective

    by Tammy Irvine on October 25, 2022

    There is a common misconception that having a great logo is key to having a successful company or product. Truth is, the logo is only one piece of the equation; it’s the visual mark that we learn to associate with our favorite brands. People didn’t fall in love with Apple, Nike ...

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  • Lessons Learned During a Recession and a Pandemic

    by Lisa Sisley on September 10, 2022

    When 2009 started, New Boston Creative Group had been in business a little under three years. We’d grown pretty fast in a short period of time and felt invincible. Anyone familiar with the Greek tragedies knows what happened next. A worldwide recession will knock anybody off...

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  • Artificial Intelligence and the Future of Copywriting

    by Alison Rogers on August 30, 2022

    The digital content marketers at New Boston Creative Group are a forward-thinking, tech-savvy group who completely geek out on all the ways technology allows us to learn about our clients’ audiences and reach out to them in new and creative ways. No Luddites here! That is, until...

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  • Getting Started with Google Analytics 4

    by Julie Fiedler on August 1, 2022

    Extra, extra! Read all about it! The latest in digital metrics news is here and it’s a doozy: Google is changing the way it handles data collection and reporting. The gold standard of measurement, Google Analytics has helped companies around the world track and improve...

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  • 5 Websites for Design Inspiration — Plus 6 More, Free!

    by Shawn Dryden on July 18, 2022

    Kids these days have it soooo easy. When I was in college working on my degree in graphic design, we had to use books and magazines — printed on real paper from trees! — to get our inspiration. Nowadays a quick Google search pulls up 393 million results. I admit that number is a...

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  • New Boston Recognized with National Agricultural Marketing Award

    by Julie Fiedler on June 30, 2022

    Agriculture is big business in Kansas and people throughout the world depend on the productivity of our farmers. We’re committed to helping ag organizations boost their profiles, so we were excited to learn we won an award from a national program specializing in ag!

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  • The Basics of Coding

    by Stan Grabowski on June 17, 2022

    Computer coding can bring a wide variety of imagery to mind. From secret codes for spies (“The pigeon has flown the coop”) to Neo finally realizing his full potential in The Matrix and seeing a stream of strange characters making up everything around him (“Whoa”), there are many...

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  • Humor Defines NBCG’s 2022 Favorite National Campaigns

    by Kristin Brighton on June 1, 2022

    My family cut the cord a decade ago. Therefore, given my profession, I must periodically make time to research what the national brands are doing to stay on top of trends. To see what’s watercooler-worthy, I asked our team at New Boston to send me their current favorite...

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  • New Boston Won Three Awards for Print and Web Design Work

    by Julie Fiedler on May 22, 2022

    We love helping organizations put their best foot forward by coming up with creative solutions for print and digital to help them stand out. When we get our own kudos for the work we do, well, that’s just the bee’s knees. We’re delighted to share the buzz that we were recognized...

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