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Almost Productive Podcast: Rebranding (Episode 12)

by Shawn Dryden on November 20, 2024

Rebranding a business is no joke! From (seemingly) simple website refreshes to logo updates, there’s a lot to consider before, during and after the process. Listen in as our Almost Productive hosts discuss questions to ponder before rebranding, pitfalls to avoid and keys to...
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Almost Productive Podcast Coffee Break: Get to Know Us (Episode 10)

by Addie Justus on October 30, 2024

In this bittersweet Coffee Break episode, the Almost Productive hosts dig deep. On the sweet side, you’ll hear everything from stories of childhood lore to preferences for faux holidays. But on the bitter end, this is (sadly) Ben’s last episode with the squad before pursuing an...
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Almost Productive Podcast Coffee Break: Unhinged Social Media (Episode 9)

by Ben Trickey on October 17, 2024

Silly, sassy and downright unhinged: Brands can make surprising plays on social media, with tones running the gamut from wholesome to lusty. In this Coffee Break, the team discusses a few standouts, including Wendy’s and Duolingo. Ben stumps the team with a pop quiz on some real...
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Almost Productive Podcast: Intro to Marketing Analytics (Episode 11)

by Julie Fiedler on October 2, 2024

Whether you geek out over data or find yourself a newbie to marketing numbers, Julie and the rest of the podcast team dive into some of their most-asked analytics questions, from “Where the heck do I start?” to “What does success look like?” If you've been wanting to develop a...
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How to Measure Your Marketing Success

by Julie Fiedler on September 18, 2024

I’m a big fan of using data to make business decisions, but so often in marketing, we succumb to a dataset of one. The dataset of one is when someone makes a business decision based on their opinion and not a valid data-backed insight. For example, someone might say “I don’t use...
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Almost Productive Podcast Coffee Break: Marketing Olympic Games (Episode 8)

by Ben Trickey on July 25, 2024

In honor of the 2024 Paris Olympics, Ben takes Addie, Julie and Shawn through some friendly, marketing-style competition. From an intense A/B testing challenge to a puzzling acronym identification match, whoever wins the most gold medals becomes the inaugural Marketing Olympics...
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Almost Productive Podcast: Responding to Reviews (Episode 10)

by Addie Justus on July 9, 2024

As a business owner, you know just how important positive reviews can be to attracting new customers. On the flip side, negative reviews can be detrimental. In this episode, Addie and the team cover the ins and outs of best practices for responding to those Positive Pollys (yes...
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Almost Productive Podcast Coffee Break: Our Job Joys (Episode 7)

by Julie Fiedler on June 26, 2024

Why do people work where they work? Sure, the money — but what else? What keeps employees engaged and motivated? As a follow-up to our episode on marketing careers (go check it out!), Julie and the team dive in to what brings them joy on the job. Find out what’s cool about...
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Almost Productive Podcast: Video Marketing (Episode 9)

by Shawn Dryden on May 29, 2024

If you’ve ever considered using video as a strategy to market your business, you are not alone. Video is one of the best ways to build brand awareness, increase customer engagement and provide informative content. In fact, the average person watches close to an hour of video...
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Almost Productive Podcast Coffee Break: Brand Loyalty Part 2 (Episode 6.5)

by Addie Justus on May 29, 2024

Last episode’s brand loyalty discussion was so jam-packed, we had to extend it into two parts. In this follow-up Coffee Break, listen as Addie quizzes the rest of the Almost Productive gang on which American brands have the most loyal — dare we say “crazed?” —customers. You’ll...
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