• Interruptive Advertising: If You’re Gonna Steal My Zen, Make It Worth It

    by Kristin Brighton on September 5, 2019

    Last month, my entire extended family went on a beach vacation to Tybee Island, Georgia. (My mom is retiring at the end of this month, and this was a celebration of her 50 years in the workforce. Congrats, Mom!) Read More

  • Kansas Parent Perception Survey of Post High-School Career Options

    by Kristin Brighton on August 19, 2019

    New Boston Creative Group recently published the results of a research project we conducted in partnership with the Kansas State Department of Education. As part of a state-wide survey, nearly 19,000 Kansas parents told us how they feel about the educational choices and career... Read More

  • Yes, Your Business Needs a Blog

    by Julie Fiedler on August 13, 2019

    Telling a business owner their company needs a blog is like telling your kids to make their beds. They just don’t see why it matters — and there’s a good chance they’ll fight you on it! Quite a few studies show a link between making your bed and being happier and more... Read More

  • Does Your Business Need an App?

    by Stan Grabowski on July 25, 2019

    “There’s an app for that!” We’ve all heard the phrase, and it’s most likely true. There usually is an app to do whatever you’re imagining, even the strangest thing, such as (virtually) counting $1 million in the bill denomination of your choosing.  Because of the infinite... Read More

  • New Boston Won a National Agricultural Marketing Award

    by Julie Fiedler on July 10, 2019

    Do you mind if we toot our own horn for a minute? Agriculture is one of the backbones of Kansas — well, that and the incredible people, schools, businesses, sunsets and… you get the idea. We’re proud to help our clients tell the story of agriculture and it’s icing on the cake... Read More

  • How to Stay in Business, Part Two

    by Lisa Sisley on June 13, 2019

    In Part One, I shared some observations about mindset regarding what you’re “selling,” whether that’s a product or a service. I advised that you don’t fall in love with what you’re selling, but rather with your customer, and give them what they want. This time, let’s talk about... Read More

  • How to Stay in Business, Part One

    by Lisa Sisley on May 16, 2019

    “If you build it, they will come” is only true in a movie. Everywhere else, you have to TELL them you built it. And then be prepared to build something completely different. Sometimes I ponder the differences between businesses that keep on truckin’ and those that fail. I know... Read More

  • To All the ROIs I’ve Loved Before: A Poem

    by Addie Justus on February 14, 2019

    I’ve always been the over-the-top type when it comes to celebrating, quick to dive headfirst into any holiday, no matter how much it annoys my coworkers. Balloons on your birthday? You betcha! Green clothing on Saint Patrick’s Day? Complete with four-leaf clover earrings.... Read More

  • 2018: Our Year in Video

    by Erin Rains on January 16, 2019

    2018 was a big year in the New Boston video department! We produced over 20 videos in the last 12 months. Here’s a look back at a just a handful of our projects. Read More

  • Thank you, Coach Snyder

    by Lisa Sisley on December 19, 2018

    I’m no football expert, Lord knows, but I’ve lived in Manhattan long enough to remember the before, during, and now after of Bill Snyder’s time at the helm of our team. Aside from maybe Isaac Goodnow, it’s hard to imagine anybody before or since who’s made a greater impact on... Read More