• More than Sunflowers, Wheat and The Wizard of Oz?

    by Maike Torrez on January 28, 2020

    Kansas — before I moved here (from Germany) I had heard of Kansas (once or twice), but I really didn’t know a lot about it. Except that Dorothy came from here and got blown away by a tornado with her dog Toto. I had heard of Wichita before and Topeka as well, but Manhattan — I... Read More

  • New Boston Won Two International Marketing Awards

    by Julie Fiedler on November 19, 2019

    There are a lot of rewards in the work we do: Helping great organizations stand out and achieve their goals is chief among them. Winning an award for the work we do is icing on the cake. So, if you’ll forgive us for a moment while we brag (just a little)… We were thrilled to be... Read More

  • Three Videos Your Business Can Make During Holiday Craziness

    by Erin Rains on November 4, 2019

    No matter which holidays you celebrate, the last few months of the year (and sometimes part of January!) can be busy, stressful and chaotic. But your social media videos don’t have to fall off the radar just because you’re busy! Here are three ideas for videos you can make... Read More

  • Interruptive Advertising: If You’re Gonna Steal My Zen, Make It Worth It

    by Kristin Brighton on September 5, 2019

    Last month, my entire extended family went on a beach vacation to Tybee Island, Georgia. (My mom is retiring at the end of this month, and this was a celebration of her 50 years in the workforce. Congrats, Mom!) Read More

  • Kansas Parent Perception Survey of Post High-School Career Options

    by Kristin Brighton on August 19, 2019

    New Boston Creative Group recently published the results of a research project we conducted in partnership with the Kansas State Department of Education. As part of a state-wide survey, nearly 19,000 Kansas parents told us how they feel about the educational choices and career... Read More

  • Yes, Your Business Needs a Blog

    by Julie Fiedler on August 13, 2019

    Telling a business owner their company needs a blog is like telling your kids to make their beds. They just don’t see why it matters — and there’s a good chance they’ll fight you on it! Quite a few studies show a link between making your bed and being happier and more... Read More

  • Does Your Business Need an App?

    by Stan Grabowski on July 25, 2019

    “There’s an app for that!” We’ve all heard the phrase, and it’s most likely true. There usually is an app to do whatever you’re imagining, even the strangest thing, such as (virtually) counting $1 million in the bill denomination of your choosing.  Because of the infinite... Read More

  • New Boston Won a National Agricultural Marketing Award

    by Julie Fiedler on July 10, 2019

    Do you mind if we toot our own horn for a minute? Agriculture is one of the backbones of Kansas — well, that and the incredible people, schools, businesses, sunsets and… you get the idea. We’re proud to help our clients tell the story of agriculture and it’s icing on the cake... Read More

  • How to Stay in Business, Part Two

    by Lisa Sisley on June 13, 2019

    In Part One, I shared some observations about mindset regarding what you’re “selling,” whether that’s a product or a service. I advised that you don’t fall in love with what you’re selling, but rather with your customer, and give them what they want. This time, let’s talk about... Read More

  • How to Stay in Business, Part One

    by Lisa Sisley on May 16, 2019

    “If you build it, they will come” is only true in a movie. Everywhere else, you have to TELL them you built it. And then be prepared to build something completely different. Sometimes I ponder the differences between businesses that keep on truckin’ and those that fail. I know... Read More