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The Value of Having a Consistent Brand Identity

by Maike Torrez on September 1, 2021

What exactly is a brand identity? To understand why it’s so important to have a consistent brand identity, let’s start from the beginning and answer the question: What is a brand identity?
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Rocking Professional Email Communications

by Kristin Brighton on August 1, 2021

I don’t know the cause, but since the start of the pandemic, I’ve noticed an overall decline in general email etiquette. I’m not sure whether this is the result of our over-reliance on texting and other forms of instant messaging, the struggles of working from the chaos of home...
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Setting the Right Tone in Your Marketing Content

by Lisa Sisley on July 26, 2021

Tone is the attitude your writing conveys to your reader. Formal, chatty, snarky, judge-y, rah-rah, condescending, supportive…if you can feel it, you can write it.
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There’s a Name for That: Copywriting Skills You’ve Used All Along

by Alison Rogers on July 23, 2021

The ability to define why we write and speak the way we do is useful when crafting consistent, clear marketing content that will catch the full attention of your audience. Marketers play with words all the time, but they have to play in ways that make sense and sound right to...
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New Boston Won a Gold Award for Content and Design Work in the Healthcare Industry

by Julie Fiedler on July 12, 2021

Olympians have their gold medals and occasionally we marketers get them, too. Just like athletes swell with pride as they stand on the coveted podium, national anthem playing, tears of joy welling up, we marketers feel pretty proud to be recognized for our work on behalf of some...
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Common Website Accessibility Mistakes and How to Fix Them

by Shawn Dryden on June 14, 2021

Accessibility is an important factor in all aspects of life, and websites are no exception. The web has become a fundamental service and making sure everyone can access everything they need online is not only the right thing to do, but legally required. There are federal...
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Finding Inspiration as a Graphic Designer – The Threat of a Blank Page

by Maike Torrez on June 8, 2021

Hmmm, where do I start…where do I even find the inspiration for this blog? The blank page is staring at me, so I guess I have to just put something down. See? I did it! That wasn’t so bad. I’ve laid the foundation and hopefully, this will turn out to be a helpful piece for you....
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Enhance Your Writing with These AP Style Rules

by Julie Fiedler on May 20, 2021

In the days of cave dwelling, Ort and Bog only knew a few spoken words, and turning those words into visual representations was pretty tricky. They could agree on what pictures meant better than they could agree on what a bunch of lines and squiggles meant, so they stuck with...
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Common Writing Mistakes Explained

by Addie Justus on May 19, 2021

We all have that friend. You know, the one who is constantly correcting your grammar in the group message or pointing out your post’s flawed punctuation. In most of my social circles, that friend is me. On behalf of all Grammar Police Officers out there, I’d like to say: We...
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New Boston Won an International Award for Video Work

by Julie Fiedler on May 6, 2021

We work with some amazing organizations across the state and it’s always a treat when we get to work with repeat clients. It’s a real love fest! When the love expands to include award recognition for that work, well, we fall even more head over heels. We’ve had the pleasure of...
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