• How to Stay in Business, Part Two

    by Lisa Sisley on June 13, 2019

    In Part One, I shared some observations about mindset regarding what you’re “selling,” whether that’s a product or a service. I advised that you don’t fall in love with what you’re selling, but rather with your customer, and give them what they want. This time, let’s talk about... Read More

  • How to Stay in Business, Part One

    by Lisa Sisley on May 16, 2019

    “If you build it, they will come” is only true in a movie. Everywhere else, you have to TELL them you built it. And then be prepared to build something completely different. Sometimes I ponder the differences between businesses that keep on truckin’ and those that fail. I know... Read More

  • To All the ROIs I’ve Loved Before: A Poem

    by Addie Justus on February 14, 2019

    I’ve always been the over-the-top type when it comes to celebrating, quick to dive headfirst into any holiday, no matter how much it annoys my coworkers. Balloons on your birthday? You betcha! Green clothing on Saint Patrick’s Day? Complete with four-leaf clover earrings.... Read More

  • 2018: Our Year in Video

    by Erin Rains on January 16, 2019

    2018 was a big year in the New Boston video department! We produced over 20 videos in the last 12 months. Here’s a look back at a just a handful of our projects. Read More

  • Thank you, Coach Snyder

    by Lisa Sisley on December 19, 2018

    I’m no football expert, Lord knows, but I’ve lived in Manhattan long enough to remember the before, during, and now after of Bill Snyder’s time at the helm of our team. Aside from maybe Isaac Goodnow, it’s hard to imagine anybody before or since who’s made a greater impact on... Read More

  • New Boston Received Two International Marketing Awards

    by Julie Fiedler on November 20, 2018

    We know, we know. Awards aren’t everything. But it still feels good to receive them. So, imagine our delight when we won two Davey Awards! The Davey Awards is an international creative award that honors outstanding creative work from the best small companies worldwide. David... Read More

  • The Deep End of the Pool: Leadership Kansas 2018

    by Lisa Sisley on November 15, 2018

    In October, I wrapped up a year of being in the Leadership Kansas program. And, boy, what a year it was. Here’s the thing. I’m a lifelong Kansan. Born in the south-central part of the state. Raised for part of my childhood in the southeast section. Spent the rest of it in the... Read More

  • New Boston Awarded K-State On-Call Agency Partner Contract

    by Anne Bryant on May 9, 2018

    Last year, we were awarded a contract (State Contract #40577, to be exact) by Kansas State University’s Division of Communications and Marketing (DCM), that made New Boston Creative Group an on-call agency partner for the university. This contract allows K-State entities to... Read More

  • Professional Development for Busy People

    by Julie Fiedler on September 19, 2017

    As kids head back to school, I can’t help but feel a little envious. Whole worlds will open up. Fascinating information will be revealed. And they’ve got nothing but time to soak it all in. Alas, the life of a busy professional doesn’t often allow for that kind of immersive... Read More

  • How to Choose a Domain Name for Your Website

    by Kristin Brighton on September 19, 2017

    It’s pretty darn hard these days to come up with a good domain name, or URL. The fun part is brainstorming different ideas, spinning off on tangents and variations. But when you start narrowing your list down to fit your business and make all the stakeholders happy, well, then... Read More