• What Is Digital Marketing: The New Boston Spin

    by Andi Washburn on March 2, 2017

    Once upon a Christmas party, my husband introduced me to a colleague who asked what I did. I told him I work in digital marketing. He proceeded to launch into a rant about how much those lights on Bluemont Avenue drive him crazy when he’s driving home at night. Always blinking... Read More

  • Community Visioning: Kids envision the future of Greater Manhattan 2037

    by Kristin Brighton on February 24, 2017

    I was honored to serve as the 2016 chair of the board for the Manhattan Area Chamber of Commerce. In that volunteer capacity, and in my professional work helping cities and chambers to brand and market themselves, I’ve learned the importance of establishing a common community... Read More

  • Why You Need Video in 2017

    by Julie Fiedler on February 10, 2017

    Video is everywhere. Whether it’s cropping up in your Facebook feed or you’re searching for a clip from a TV show you missed, chances are you’re one of the billions of users who are turning to video content daily. Sure, it’s entertaining. But is it really a way to market your... Read More

  • Shawn’s 2017 Super Awesome Guide to the Super Bowl Commercials

    by Shawn Dryden on February 7, 2017

    This year I took on the arduous task of watching, not only the entire football portion of the Super Bowl but also every commercial from kickoff to overtime and tediously noting and aggregating my findings into an easy digestible and entertaining list. So forget what you’ve... Read More

  • New Boston: Where Everybody Knows Your Name

    by Lisa Sisley on January 18, 2017

    We have a team for a reason: Everyone has an area of expertise. And almost every client needs more than one professional to carry out a truly great project, no matter how big or small. Collaboration among those professionals is absolutely crucial to get powerful results. Read More

  • Three Hot Marketing Trends for 2017: A Distillation

    by Kristin Brighton on January 6, 2017

    I love learning about the latest marketing trends and new technologies. However, as someone who spends most of her time with clients who spend less than $250,000 a year on marketing (and some much less), I often have to translate how cool new innovations can benefit our smaller... Read More

  • Go Mobile or Go Home

    by Kristin Brighton on December 7, 2016

    Yeah, yeah, yeah. I can see you rolling your eyes. And I feel your pain. I know that the last thing you want to do is redesign the website you felt so proud of in 2012. I mean, you paid a lot of money and you want that investment to last for years and years, right? Read More

  • What the Blankety Blank?!

    by New Boston on November 16, 2016

    Inject some levity into your holidays with New Boston's Blankety Blank, a fill-in-the-blank game. Simply enter words in our special form to get your own personalized story. (The silly, spicy, sassy factor is up to you!) We'll be featuring new ones each week during the holidays... Read More

  • What NBCG Needs To Know About You

    by Paige Burton-Argo on November 7, 2016

    What NBCG Needs To Know About You So, you’re thinking about hiring a marketing company. (High five!) It’s exciting, but also a bit daunting. Whether you need consulting and a strategy, or a new branding suite with collateral materials, you’re looking for a company that will do... Read More

  • Why It’s Smart to Hire an Outside Marketing Agency: 6 Mistakes You Don’t Want to Make

    by Andi Washburn on October 19, 2016

    “Is it crazy to think about hiring marketing specialists outside my organization?” If you’re asking the question, chances are your business is not actually marketing. You run a ranching operation. You manufacture products. You are CEO of a financial services firm. You are an... Read More