With a penchant for roadside attractions (the World’s Largest Collection of the World’s Smallest Versions of the World’s Largest Things is a favorite) and a love of the National Park System, director of digital marketing Julie Fiedler brings the data-wizard chops to her work — when she’s not nerding out about human behavior and how the brain works, that is.

Obsessed with roasted beets and the smell of lavender, Julie has been dubbed the “Weird Al” Yankovic of New Boston. An avid reader and published author of several children’s books, she can’t name her own favorite book (“There are just too many!”). She deplores the taste of molasses and questions that start with “What’s your favorite …” but applauds screwball comedies and questions of the “Would you rather …” variety.

Disappointed that the majority of her conversations with her dogs are one-sided, she consoles herself with baking, cheering when bakers earn a Paul Hollywood handshake and eating baked goods. Yes, there’s a theme here.