Digital Marketing

  • How to Measure Your Marketing Success

    by Julie Fiedler on September 18, 2024

    I’m a big fan of using data to make business decisions, but so often in marketing, we succumb to a dataset of one. The dataset of one is when someone makes a business decision based on their opinion and not a valid data-backed insight. For example, someone might say “I don’t use...

    Read More

  • Tips for Exporting Your Universal Analytics Data

    by Julie Fiedler on March 5, 2024

    Google Analytics is deleting historical data from UA. Learn how to develop a data migration plan so you don’t lose access to vital business metrics.

    Read More

  • Three Characteristics of a Super Social Media Presence

    by Molly Michal on August 14, 2023

    Close to five billion people across the globe use social media. Of those users, the average person spends 145 minutes a day scrolling through their news feeds. This presents a great opportunity for businesses to connect with customers and even drive revenue through social media...

    Read More

  • AI Intel: Its Strengths and Limitations

    by Ken Wells on June 29, 2023

    Anyone who accuses businesses of being stolid or inert has never seen a business chase a trend. If the trend is novel enough, a corporation will be on it like a cat on a laser pointer. And today's trend is artificial intelligence.

    Read More

  • Why Testimonials Matter for Your Business

    by Addie Justus on February 22, 2023

    We all know that tooting your own horn is frowned upon. But having someone else toot your horn? Now, that’s a party! And it can go a long way in promoting your business. We always stress to our clients how important it is to ask customers for good reviews. Whether someone raves...

    Read More

  • How to Get Your Website Found on Google

    by Julie Fiedler on December 29, 2022

    Where does your website appear in search results? Which terms and phrases does it show up for? What does your search listing look like? How you show up on search engines like Google, Bing, DuckDuckGo and others has to do with how well you position your website for them to find...

    Read More

  • Getting Started with Google Analytics 4

    by Julie Fiedler on August 1, 2022

    Extra, extra! Read all about it! The latest in digital metrics news is here and it’s a doozy: Google is changing the way it handles data collection and reporting. The gold standard of measurement, Google Analytics has helped companies around the world track and improve...

    Read More

  • What to Consider When Making a Marketing Plan

    by Addie Justus on March 14, 2022

    Since you’re reading an article about marketing plans, I’m willing to bet you’re a business owner, a member of your company’s marketing team, working to promote an event or new product, or trying to spread the word about a nonprofit organization. No matter why you’re here or...

    Read More

  • New Boston Won Two International Awards for Digital Campaign and Print Work

    by Julie Fiedler on December 1, 2021

    We love working with clients to help them reach more customers and share their messages in a meaningful way. Add repeat clients and award recognition to the mix and that sends us over the moon. We’ve had the pleasure of working with Kansas Farm Bureau to reach their membership...

    Read More

  • Does Your Business Need an App?

    by Stan Grabowski on July 25, 2019

    “There’s an app for that!” We’ve all heard the phrase, and it’s most likely true. There usually is an app to do whatever you’re imagining, even the strangest thing, such as (virtually) counting $1 million in the bill denomination of your choosing.  Because of the infinite...

    Read More