Digital Marketing

  • How to Choose a Domain Name for Your Website

    by Kristin Brighton on September 19, 2017

    It’s pretty darn hard these days to come up with a good domain name, or URL. The fun part is brainstorming different ideas, spinning off on tangents and variations. But when you start narrowing your list down to fit your business and make all the stakeholders happy, well, then...

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  • Insights from the Google Marketing Next 2017 Keynote

    by Julie Fiedler on May 23, 2017

    Andi and I watched the live stream of “Google Ads, Analytics and DoubleClick Announcements Keynote” as key team members from across Google’s products talked about upcoming products and enhancements to help businesses and marketers interact with their audiences more effectively...

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  • What Is Digital Marketing: The New Boston Spin

    by New Boston on March 2, 2017

    Once upon a Christmas party, my husband introduced me to a colleague who asked what I did. I told him I work in digital marketing. He proceeded to launch into a rant about how much those lights on Bluemont Avenue drive him crazy when he’s driving home at night. Always blinking...

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  • Why I Love Google’s URL Builder

    by Julie Fiedler on July 6, 2016

    I confess! I am a nerd. In a world where content is king, I geek out on crafting messages. You name the key points, tone, and medium, and I will go to town. Stymied by what you should be saying? I’ll have a grand old time brainstorming! I especially geek out on web content. I...

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  • Facebook Algorithm Change 2016: Will It Affect Me?

    by New Boston on July 1, 2016

    Facebook announced a change in their algorithm on June 29. This is surprising for one reason only. Facebook doesn’t actually announce their changes unless they’re big ones. You're probably wondering, "How will the Facebook algorithm change affect me?"

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  • Live (Kind of) from Digital Summit Denver

    by Julie Fiedler on June 27, 2016

    SEO tactics and tools, Facebook native video, meaningful content planning—the Digital Summit Denver agenda has been a digital marketing nerd's dream. More than just marketing companies, attendees are from all types of organizations and industries who recognize how important...

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  • 5 Tips for Local Search Engine Optimization

    by Julie Fiedler on March 29, 2016

    There’s that moment—you know the one—when you type a few words in Google and in less than a second the very thing you were thinking of magically appears. It’s a miracle, and also a little creepy—the place where BFF and Big Brother meet. Michael Jackson’s “Somebody’s Watching Me...

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  • 5 Reasons to Upload Videos Directly to Facebook

    by New Boston on September 3, 2015

    Learn why videos perform better when directly uploaded to Facebook in this video blog!

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  • How to Add a Call-to-Action Button to a Facebook Video

    by New Boston on September 3, 2015

    You've got an awesome video. You've uploaded it to Facebook, and are ready to share it with the world. But before you hit "publish," have you included a call-to-action button? Don't waste a great opportunity to get people to watch more of your videos, visit your website, view...

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  • I Like Big Buttons and I Cannot Lie (aka: How to Make a Good Call-to-Action)

    by New Boston on August 28, 2015

    Andi loves to click! But it takes more than any old link or button to get her to tap her mouse. She's a picky clicker. Find out how to get Andi, and all the other picky clickers out there, to click on your content.

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