Digital Marketing

  • SEO: Keyword Placement Still Matters For Getting Your Website Found on Google

    by Kristin Brighton on August 4, 2015

    Earlier in its history, search engine optimization (SEO) had a lot to do with placing keywords all over a webpage, as well as behind the scenes in metatag fields. A lot of people who didn’t truly understand the “magic” of how SEO worked latched on to the term, knowing that even...

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  • How to Create a List on Twitter

    by Julie Fiedler on July 14, 2015

    Have you ever used lists on Twitter? They are a great way to filter content in your feed, so you can more easily track topics/people/businesses that are of interest to you. For example, let’s say you follow a lot of people, but want to have quick access to what your clients are...

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  • Calls-to-Action: The Bat-Signal of Your Marketing Efforts

    by New Boston on August 27, 2014

    On my commute to and from work, I usually have my phone plugged in to my audio system, playing music I’ve purchased from iTunes or my carefully selected Pandora stations. Once in awhile, though, I unplug and listen to the radio. And like most everyone else, I tune in when the...

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  • What $20 and a Snowstorm Can Buy You on Facebook

    by Kristin Brighton on February 21, 2014

    A few weeks ago, our community was shut down for roughly two days as we dealt with a major winter snowstorm that resulted in more than a foot of snow. Schools, Kansas State University, and many private businesses closed. Which meant a LOT of people were home with unexpected free...

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  • 2014: The Year of YOUR Digital Revolution

    by Kristin Brighton on February 11, 2014

    Next year, I’ll turn 40. And while you can pacify me with lovely metaphors related to cheese and wine and sex getting better with age, we all know that no matter how old we are, we all still sometimes feel like sweaty-palmed teenagers. In my nearly 20 years in this industry (...

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  • Get Your Website Found: Local Search SEO

    by New Boston on November 4, 2013

    Ever searched for yourself on Google? C’mon, you can admit to it…we’ve all done it! Because we all want to know what’s out there, floating around in the webisphere, with our name on it. And it goes without saying that if you’re an owner / director / highly–invested employee of a...

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  • How to Blog: Tips & Tricks to Make Blogging Simple

    by New Boston on June 26, 2012

    Recently, a client asked us for tips on how to start a blog. Coming up with fresh ideas and writing a blog that appeals to your audience can seem like a daunting task, but really, blogging is just another way to communicate and make yourself likeable (and valuable) to current...

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  • A Little More Conversation

    by New Boston on June 7, 2012

    A month ago, Jami and I traveled to Salina to meet with a group of high school seniors to find out where they get their information about colleges and how they make a decision on which to attend. This was part of our research for a small college looking to expand their...

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  • Remember KISS?

    by Kristin Brighton on March 29, 2012

    No, I’m not referring to Gene Simmons’ theatrical rock band. I was referring to the old adage: Keep It Simple, Stupid. This is a lesson that I’ve learned the hard way over my career. As a big-idea person, I have a tendency to make things too complicated and detailed, so I have...

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