Strategy

  • How to Measure Your Marketing Success

    by Julie Fiedler on September 18, 2024

    I’m a big fan of using data to make business decisions, but so often in marketing, we succumb to a dataset of one. The dataset of one is when someone makes a business decision based on their opinion and not a valid data-backed insight. For example, someone might say “I don’t use...

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  • Three Characteristics of a Super Social Media Presence

    by Molly Michal on August 14, 2023

    Close to five billion people across the globe use social media. Of those users, the average person spends 145 minutes a day scrolling through their news feeds. This presents a great opportunity for businesses to connect with customers and even drive revenue through social media...

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  • What to Consider When Making a Marketing Plan

    by Addie Justus on March 14, 2022

    Since you’re reading an article about marketing plans, I’m willing to bet you’re a business owner, a member of your company’s marketing team, working to promote an event or new product, or trying to spread the word about a nonprofit organization. No matter why you’re here or...

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  • Four Reasons Why You Shouldn’t DIY Your Marketing

    by Susan Religa on September 28, 2021

    Are you a DIYer when it comes to your marketing? While do-it-yourself projects do have their place (thank you, Pinterest!), marketing your business is not the best chore to tackle yourself. Here are some reasons you should think about hiring out your next marketing project:

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  • Be Better: Now’s the Time to Reassess Your Business

    by Kristin Brighton on April 21, 2020

    Time is perhaps the most precious commodity in a businessperson’s life. While the world is scrambling to recover from the pandemic, business and nonprofit leaders hopefully have the resources and capacity to reset and innovate. It won’t be easy and each situation will be unique...

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  • Interruptive Advertising: If You’re Gonna Steal My Zen, Make It Worth It

    by Kristin Brighton on September 5, 2019

    Last month, my entire extended family went on a beach vacation to Tybee Island, Georgia. (My mom is retiring at the end of this month, and this was a celebration of her 50 years in the workforce. Congrats, Mom!)

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  • Professional Development for Busy People

    by Julie Fiedler on September 19, 2017

    As kids head back to school, I can’t help but feel a little envious. Whole worlds will open up. Fascinating information will be revealed. And they’ve got nothing but time to soak it all in. Alas, the life of a busy professional doesn’t often allow for that kind of immersive...

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  • New Boston: Where Everybody Knows Your Name

    by Lisa Sisley on January 18, 2017

    We have a team for a reason: Everyone has an area of expertise. And almost every client needs more than one professional to carry out a truly great project, no matter how big or small. Collaboration among those professionals is absolutely crucial to get powerful results.

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  • Three Hot Marketing Trends for 2017: A Distillation

    by Kristin Brighton on January 6, 2017

    I love learning about the latest marketing trends and new technologies. However, as someone who spends most of her time with clients who spend less than $250,000 a year on marketing (and some much less), I often have to translate how cool new innovations can benefit our smaller...

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  • What NBCG Needs To Know About You

    by New Boston on November 7, 2016

    What NBCG Needs To Know About You So, you’re thinking about hiring a marketing company. (High five!) It’s exciting, but also a bit daunting. Whether you need consulting and a strategy, or a new branding suite with collateral materials, you’re looking for a company that will do...

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