Strategy

  • Time Sucks: Protect Your Most Precious Marketing Resource

    by Sarah Caldwell Hancock on August 25, 2025

    Here at New Boston, we work with many small to medium-sized businesses and nonprofit organizations. As we help them develop and execute communications plans or evaluate their digital presence, we often hear a version of the same problem: Communications teams are stretched thin.

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  • Four Prompt-Writing Tips for ChatGPT

    by Addie Justus on August 19, 2025

    Love it or hate it, artificial intelligence is everywhere. I’m an inherently optimistic person, so I choose to believe the tool can be leveraged for good. More importantly, AI isn’t going anywhere. So instead of burying your head in the sand, discover how to (responsibly)...

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  • Six Marketing Tips for the Healthcare Industry

    by Sarah Caldwell Hancock on May 27, 2025

    If you work in marketing for a healthcare organization, chances are you’re being asked to do a lot with few resources. Rather than telling you to do more, more, more, we’re here to encourage you to focus your efforts so you can be more effective with your existing resources. 

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  • How to Measure Your Marketing Success

    by Julie Fiedler on September 18, 2024

    I’m a big fan of using data to make business decisions, but so often in marketing, we succumb to a dataset of one. The dataset of one is when someone makes a business decision based on their opinion and not a valid data-backed insight. For example, someone might say “I don’t use...

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  • Three Characteristics of a Super Social Media Presence

    by New Boston on August 14, 2023

    Close to five billion people across the globe use social media. Of those users, the average person spends 145 minutes a day scrolling through their news feeds. This presents a great opportunity for businesses to connect with customers and even drive revenue through social media...

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  • What to Consider When Making a Marketing Plan

    by Addie Justus on March 14, 2022

    Since you’re reading an article about marketing plans, I’m willing to bet you’re a business owner, a member of your company’s marketing team, working to promote an event or new product, or trying to spread the word about a nonprofit organization. No matter why you’re here or...

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  • Four Reasons Why You Shouldn’t DIY Your Marketing

    by Susan Religa on September 28, 2021

    Are you a DIYer when it comes to your marketing? While do-it-yourself projects do have their place (thank you, Pinterest!), marketing your business is not the best chore to tackle yourself. Here are some reasons you should think about hiring out your next marketing project:

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  • Be Better: Now’s the Time to Reassess Your Business

    by Kristin Brighton on April 21, 2020

    Time is perhaps the most precious commodity in a businessperson’s life. While the world is scrambling to recover from the pandemic, business and nonprofit leaders hopefully have the resources and capacity to reset and innovate. It won’t be easy and each situation will be unique...

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  • Interruptive Advertising: If You’re Gonna Steal My Zen, Make It Worth It

    by Kristin Brighton on September 5, 2019

    Last month, my entire extended family went on a beach vacation to Tybee Island, Georgia. (My mom is retiring at the end of this month, and this was a celebration of her 50 years in the workforce. Congrats, Mom!)

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  • Professional Development for Busy People

    by Julie Fiedler on September 19, 2017

    As kids head back to school, I can’t help but feel a little envious. Whole worlds will open up. Fascinating information will be revealed. And they’ve got nothing but time to soak it all in. Alas, the life of a busy professional doesn’t often allow for that kind of immersive...

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