Content & Communications

  • Enhance Your Writing with These AP Style Rules

    by Julie Fiedler on May 20, 2021

    In the days of cave dwelling, Ort and Bog only knew a few spoken words, and turning those words into visual representations was pretty tricky. They could agree on what pictures meant better than they could agree on what a bunch of lines and squiggles meant, so they stuck with...

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  • Common Writing Mistakes Explained

    by Addie Justus on May 19, 2021

    We all have that friend. You know, the one who is constantly correcting your grammar in the group message or pointing out your post’s flawed punctuation. In most of my social circles, that friend is me. On behalf of all Grammar Police Officers out there, I’d like to say: We...

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  • Be Better: Now’s the Time to Reassess Your Business

    by Kristin Brighton on April 21, 2020

    Time is perhaps the most precious commodity in a businessperson’s life. While the world is scrambling to recover from the pandemic, business and nonprofit leaders hopefully have the resources and capacity to reset and innovate. It won’t be easy and each situation will be unique...

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  • Copywriting 101: How to Choose a Title

    by Anne Bryant on April 14, 2020

    So you’ve been working on a project for months, and you’re finally ready to share it with the world. There’s just one problem: untitled.doc isn’t going to cut it anymore. You need a title. A real one.  We’ve all been there, whether it’s a book, a blog post or a video. Here are...

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  • Yes, Your Business Needs a Blog

    by Julie Fiedler on August 13, 2019

    Telling a business owner their company needs a blog is like telling your kids to make their beds. They just don’t see why it matters — and there’s a good chance they’ll fight you on it! Quite a few studies show a link between making your bed and being happier and more...

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  • Apart & A Part [Infographic]

    by Julie Fiedler on October 12, 2015

    Do your fingers ever hover over the keyboard as your brain searches for the proper word - "apart" or "a part"? Our trusty infographic will set you straight. #SaveTheWords

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  • How to Brainstorm Like a Champ

    by Julie Fiedler on May 22, 2015

    As a lover of the brainstorm, I thrive on the power of diverse perspectives and personalities coming together to create something new. Here are a few DOs and DON’Ts to help you brainstorm like a champ:

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  • Tell Me a Story

    by Julie Fiedler on April 24, 2015

    Storytelling conjures up a lot of images — a child impatiently turning pages to find out what happens next, a group of Scouts listening to tall tales by a campfire — but chances are a conference room full of business people isn’t one that readily pops into mind. Yet storytelling...

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  • Peak, Peek and Pique [Infographic]

    by Julie Fiedler on April 20, 2015

    It happens to the best of us. We finely craft a message and hit “send” or “print” or “post,” only to realize there’s an error. Mistakes happen. But some of them happen more often than others. A whole Twitter account (@StealthMountain) is devoted to people who misuse “sneak peak...

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  • Calls-to-Action: The Bat-Signal of Your Marketing Efforts

    by New Boston on August 27, 2014

    On my commute to and from work, I usually have my phone plugged in to my audio system, playing music I’ve purchased from iTunes or my carefully selected Pandora stations. Once in awhile, though, I unplug and listen to the radio. And like most everyone else, I tune in when the...

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