Content & Communications

  • If You Don't Have Great Web Content, Your Website Doesn't Exist

    by New Boston on June 16, 2014

    You know that ancient philosophical question, “If a tree falls in a forest and no one’s around to hear it, does it make a sound?” This phrase is rooted in some pretty deep thought, but the simplified version is this: The sound of a tree falling only has significance if it's...

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  • New Boston Wins Best of Show for Meadowlark Hills Campaign

    by Susan Religa on March 1, 2014

    On Feb. 15, we were honored to receive three Gold ADDY awards — including Best of Show for our Meadowlark Hills integrated marketing campaign — and two Silver ADDYs at the American Advertising Federation of Topeka's annual awards dinner. Each year, the AAF holds this competition...

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  • 5 Steps to Getting Top-Notch Testimonials From Your Clients

    by New Boston on October 23, 2013

    A well-written testimonial can be a huge asset for your organization. But asking your best clients/customers/advocates to take the time to sit down and write something this important is quite a request! If they say yes, they’ll be doing you a big favor and potentially impacting...

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  • Don’t Be a Dirty Plagiarist

    by New Boston on October 4, 2013

    It’s a deceptively simple piece of advice: Don’t be a dirty plagiarist. But it’s applicable no matter what line of work you’re in, and no matter what kind of content you’re writing. For our purposes, we’re talking about your marketing content — the words that show up on your...

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  • Now THAT’S a Good Billboard

    by New Boston on May 3, 2013

    I’ve had occasion to drive to Salina a lot recently — six times in the past couple of months — and it’s made me more familiar with a stretch of road that I hadn’t traveled much. It’s also made me more familiar with the ice-creamy goodness that is Braum’s. But I digress…

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  • How to Blog: Tips & Tricks to Make Blogging Simple

    by New Boston on June 26, 2012

    Recently, a client asked us for tips on how to start a blog. Coming up with fresh ideas and writing a blog that appeals to your audience can seem like a daunting task, but really, blogging is just another way to communicate and make yourself likeable (and valuable) to current...

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  • Explore, Experience and Enjoy: The Importance of Distinct City Taglines

    by Kristin Brighton on June 12, 2012

    Whenever we work with a city, we are always on the hunt for what Seth Godin calls the Purple Cow. Our job as marketing strategists is to help clients figure out what makes them distinct from the pack. And it isn’t always easy. Many Midwestern towns share many similar assets. As...

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  • A Little More Conversation

    by New Boston on June 7, 2012

    A month ago, Jami and I traveled to Salina to meet with a group of high school seniors to find out where they get their information about colleges and how they make a decision on which to attend. This was part of our research for a small college looking to expand their...

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  • One Space Between Sentences

    by New Boston on May 23, 2012

    Should you use one space or two spaces between sentences? The answer is one space. Read on to learn why. These days, most style authorities — including The Associated Press Stylebook, The Chicago Manual of Style, and The Official New Boston Musings on Style (Abridged) — declare...

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  • Tattoos (and Typos) Are Forever

    by New Boston on May 15, 2012

    Recently, a few of us in the office were tossing around the idea of opening a tattoo parlor in our front lobby. It started as a joke about how our graphic designers, given their artistic abilities, would make excellent tattoo artists on the side (in spite of the fact that not a...

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