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New Boston Won Two Awards for Print and Video Work
by Julie Fiedler on June 23, 2020
We work with some amazing organizations across the state and it’s always a treat when we get to call them up to share the good news that our work together was recognized with awards. So, imagine our delight when we got to make two such calls to two great organizations: the...
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New Boston Won a Collegiate Advertising Award
by Julie Fiedler on June 17, 2020
As educational institutions were switching gears and shifting to online learning in March, we got word that we won an award for our work helping Barton Community College promote its virtual campus, BARTonline. We’re proud to be recognized with a Gold Award from the Collegiate...
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Choosing the Right Video for Your Business
by New Boston on May 20, 2020
If you’ve been thinking a shiny new video would be just the thing to round out your business’s marketing endeavors, you’re probably right. Video is expected to make up 82% of internet traffic by 2022 (Cisco, 2019) and it’s a consumer’s favorite type of social media content to...
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Be Better: Now’s the Time to Reassess Your Business
by Kristin Brighton on April 21, 2020
Time is perhaps the most precious commodity in a businessperson’s life. While the world is scrambling to recover from the pandemic, business and nonprofit leaders hopefully have the resources and capacity to reset and innovate. It won’t be easy and each situation will be unique...
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Copywriting 101: How to Choose a Title
by New Boston on April 14, 2020
So you’ve been working on a project for months, and you’re finally ready to share it with the world. There’s just one problem: untitled.doc isn’t going to cut it anymore. You need a title. A real one. We’ve all been there, whether it’s a book, a blog post or a video. Here are...
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An Open Letter to Our Clients
by Lisa Sisley on March 12, 2020
We’ve got this. We just wanted you to know a few things about New Boston and how we work, and why we will keep doing what we do, no matter what happens with COVID-19 and all the disruptions it may cause to work and life. Some of you probably know that we’ve had remote staff...
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New Boston Makes Marketing Easy for Government Agencies
by Lisa Sisley on March 11, 2020
Hey, cities, counties, school districts and state agencies! You know all those hoops you have to jump through to engage with a vendor? Specifically, researching, writing and sending out RFPs? Well, if you need marketing or advertising services, your life just got much easier....
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New Boston Won Two Educational Advertising Awards
by New Boston on March 9, 2020
We’re proud to work for several of Kansas’ amazing educational institutions. No one embodies the hard-working Kansas spirit quite like their students, faculty and alumni. That’s why we’re extra proud to announce that we won two Gold Awards from the Educational Advertising...
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More than Sunflowers, Wheat and The Wizard of Oz?
by Maike Torrez on January 28, 2020
Kansas — before I moved here (from Germany) I had heard of Kansas (once or twice), but I really didn’t know a lot about it. Except that Dorothy came from here and got blown away by a tornado with her dog Toto. I had heard of Wichita before and Topeka as well, but Manhattan — I...
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New Boston Won Two International Marketing Awards
by Julie Fiedler on November 19, 2019
There are a lot of rewards in the work we do: Helping great organizations stand out and achieve their goals is chief among them. Winning an award for the work we do is icing on the cake. So, if you’ll forgive us for a moment while we brag (just a little)… We were thrilled to be...
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