What is New

  • Copywriting 101: How to Choose a Title

    by New Boston on April 14, 2020

    So you’ve been working on a project for months, and you’re finally ready to share it with the world. There’s just one problem: untitled.doc isn’t going to cut it anymore. You need a title. A real one.  We’ve all been there, whether it’s a book, a blog post or a video. Here are...

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  • An Open Letter to Our Clients

    by Lisa Sisley on March 12, 2020

    We’ve got this. We just wanted you to know a few things about New Boston and how we work, and why we will keep doing what we do, no matter what happens with COVID-19 and all the disruptions it may cause to work and life.  Some of you probably know that we’ve had remote staff...

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  • New Boston Makes Marketing Easy for Government Agencies

    by Lisa Sisley on March 11, 2020

    Hey, cities, counties, school districts and state agencies!  You know all those hoops you have to jump through to engage with a vendor? Specifically, researching, writing and sending out RFPs? Well, if you need marketing or advertising services, your life just got much easier....

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  • New Boston Won Two Educational Advertising Awards

    by New Boston on March 9, 2020

    We’re proud to work for several of Kansas’ amazing educational institutions. No one embodies the hard-working Kansas spirit quite like their students, faculty and alumni.  That’s why we’re extra proud to announce that we won two Gold Awards from the Educational Advertising...

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  • More than Sunflowers, Wheat and The Wizard of Oz?

    by Maike Torrez on January 28, 2020

    Kansas — before I moved here (from Germany) I had heard of Kansas (once or twice), but I really didn’t know a lot about it. Except that Dorothy came from here and got blown away by a tornado with her dog Toto. I had heard of Wichita before and Topeka as well, but Manhattan — I...

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  • New Boston Won Two International Marketing Awards

    by Julie Fiedler on November 19, 2019

    There are a lot of rewards in the work we do: Helping great organizations stand out and achieve their goals is chief among them. Winning an award for the work we do is icing on the cake. So, if you’ll forgive us for a moment while we brag (just a little)… We were thrilled to be...

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  • Three Videos Your Business Can Make During Holiday Craziness

    by New Boston on November 4, 2019

    No matter which holidays you celebrate, the last few months of the year (and sometimes part of January!) can be busy, stressful and chaotic. But your social media videos don’t have to fall off the radar just because you’re busy! Here are three ideas for videos you can make...

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  • Interruptive Advertising: If You’re Gonna Steal My Zen, Make It Worth It

    by Kristin Brighton on September 5, 2019

    Last month, my entire extended family went on a beach vacation to Tybee Island, Georgia. (My mom is retiring at the end of this month, and this was a celebration of her 50 years in the workforce. Congrats, Mom!)

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  • Kansas Parent Perception Survey of Post High-School Career Options

    by Kristin Brighton on August 19, 2019

    New Boston Creative Group recently published the results of a research project we conducted in partnership with the Kansas State Department of Education. As part of a state-wide survey, nearly 19,000 Kansas parents told us how they feel about the educational choices and career...

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  • Yes, Your Business Needs a Blog

    by Julie Fiedler on August 13, 2019

    Telling a business owner their company needs a blog is like telling your kids to make their beds. They just don’t see why it matters — and there’s a good chance they’ll fight you on it! Quite a few studies show a link between making your bed and being happier and more...

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