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Does Your Business Need an App?
by Stan Grabowski on July 25, 2019
“There’s an app for that!” We’ve all heard the phrase, and it’s most likely true. There usually is an app to do whatever you’re imagining, even the strangest thing, such as (virtually) counting $1 million in the bill denomination of your choosing. Because of the infinite...
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New Boston Won a National Agricultural Marketing Award
by Julie Fiedler on July 10, 2019
Do you mind if we toot our own horn for a minute? Agriculture is one of the backbones of Kansas — well, that and the incredible people, schools, businesses, sunsets and… you get the idea. We’re proud to help our clients tell the story of agriculture and it’s icing on the cake...
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How to Stay in Business, Part Two
by Lisa Sisley on June 13, 2019
In Part One, I shared some observations about mindset regarding what you’re “selling,” whether that’s a product or a service. I advised that you don’t fall in love with what you’re selling, but rather with your customer, and give them what they want. This time, let’s talk about...
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How to Stay in Business, Part One
by Lisa Sisley on May 16, 2019
“If you build it, they will come” is only true in a movie. Everywhere else, you have to TELL them you built it. And then be prepared to build something completely different. Sometimes I ponder the differences between businesses that keep on truckin’ and those that fail. I know...
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To All the ROIs I’ve Loved Before: A Poem
by Addie Justus on February 14, 2019
I’ve always been the over-the-top type when it comes to celebrating, quick to dive headfirst into any holiday, no matter how much it annoys my coworkers. Balloons on your birthday? You betcha! Green clothing on Saint Patrick’s Day? Complete with four-leaf clover earrings....
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2018: Our Year in Video
by New Boston on January 16, 2019
2018 was a big year in the New Boston video department! We produced over 20 videos in the last 12 months. Here’s a look back at a just a handful of our projects.
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Thank you, Coach Snyder
by Lisa Sisley on December 19, 2018
I’m no football expert, Lord knows, but I’ve lived in Manhattan long enough to remember the before, during, and now after of Bill Snyder’s time at the helm of our team. Aside from maybe Isaac Goodnow, it’s hard to imagine anybody before or since who’s made a greater impact on...
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New Boston Received Two International Marketing Awards
by Julie Fiedler on November 20, 2018
We know, we know. Awards aren’t everything. But it still feels good to receive them. So, imagine our delight when we won two Davey Awards! The Davey Awards is an international creative award that honors outstanding creative work from the best small companies worldwide. David...
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The Deep End of the Pool: Leadership Kansas 2018
by Lisa Sisley on November 15, 2018
In October, I wrapped up a year of being in the Leadership Kansas program. And, boy, what a year it was. Here’s the thing. I’m a lifelong Kansan. Born in the south-central part of the state. Raised for part of my childhood in the southeast section. Spent the rest of it in the...
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New Boston Awarded K-State On-Call Agency Partner Contract
by New Boston on May 9, 2018
Last year, we were awarded a contract (State Contract #40577, to be exact) by Kansas State University’s Division of Communications and Marketing (DCM), that made New Boston Creative Group an on-call agency partner for the university. This contract allows K-State entities to...
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