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How to Make Your Video Shoot Run Smoothly: 9 Pre-Production Tips

by New Boston on July 5, 2017

Making an awesome video or short film takes a lot of small, precise efforts. One of these is pre-production planning. If you skip this step, you could end up with a disorganized shoot, or worse, a video without a purpose. Include these elements when planning your next video...
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New Boston launches national volunteering and community engagement survey for chambers of commerce

by Kristin Brighton on June 8, 2017

In 2017, New Boston Creative Group is conducting a national research study about volunteering, community leadership, and chamber of commerce membership. The survey explores topics such as:
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Insights from the Google Marketing Next 2017 Keynote

by Julie Fiedler on May 23, 2017

Andi and I watched the live stream of “Google Ads, Analytics and DoubleClick Announcements Keynote” as key team members from across Google’s products talked about upcoming products and enhancements to help businesses and marketers interact with their audiences more effectively...
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What Is Digital Marketing: The New Boston Spin

by New Boston on March 2, 2017

Once upon a Christmas party, my husband introduced me to a colleague who asked what I did. I told him I work in digital marketing. He proceeded to launch into a rant about how much those lights on Bluemont Avenue drive him crazy when he’s driving home at night. Always blinking...
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Community Visioning: Kids envision the future of Greater Manhattan 2037

by Kristin Brighton on February 24, 2017

I was honored to serve as the 2016 chair of the board for the Manhattan Area Chamber of Commerce. In that volunteer capacity, and in my professional work helping cities and chambers to brand and market themselves, I’ve learned the importance of establishing a common community...
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Why You Need Video in 2017

by Julie Fiedler on February 10, 2017

Video is everywhere. Whether it’s cropping up in your Facebook feed or you’re searching for a clip from a TV show you missed, chances are you’re one of the billions of users who are turning to video content daily. Sure, it’s entertaining. But is it really a way to market your...
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Shawn’s 2017 Super Awesome Guide to the Super Bowl Commercials

by Shawn Dryden on February 7, 2017

This year I took on the arduous task of watching, not only the entire football portion of the Super Bowl but also every commercial from kickoff to overtime and tediously noting and aggregating my findings into an easy digestible and entertaining list. So forget what you’ve...
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New Boston: Where Everybody Knows Your Name

by Lisa Sisley on January 18, 2017

We have a team for a reason: Everyone has an area of expertise. And almost every client needs more than one professional to carry out a truly great project, no matter how big or small. Collaboration among those professionals is absolutely crucial to get powerful results.
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Three Hot Marketing Trends for 2017: A Distillation

by Kristin Brighton on January 6, 2017

I love learning about the latest marketing trends and new technologies. However, as someone who spends most of her time with clients who spend less than $250,000 a year on marketing (and some much less), I often have to translate how cool new innovations can benefit our smaller...
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Go Mobile or Go Home

by Kristin Brighton on December 7, 2016

Yeah, yeah, yeah. I can see you rolling your eyes. And I feel your pain. I know that the last thing you want to do is redesign the website you felt so proud of in 2012. I mean, you paid a lot of money and you want that investment to last for years and years, right?
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