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New Boston Won Two Educational Advertising Awards
by Anne Bryant on March 9, 2020
We’re proud to work for several of Kansas’ amazing educational institutions. No one embodies the hard-working Kansas spirit quite like their students, faculty and alumni. That’s why we’re extra proud to announce that we won two Gold Awards from the Educational Advertising...
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More than Sunflowers, Wheat and The Wizard of Oz?
by Maike Torrez on January 28, 2020
Kansas — before I moved here (from Germany) I had heard of Kansas (once or twice), but I really didn’t know a lot about it. Except that Dorothy came from here and got blown away by a tornado with her dog Toto. I had heard of Wichita before and Topeka as well, but Manhattan — I...
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New Boston Won Two International Marketing Awards
by Julie Fiedler on November 19, 2019
There are a lot of rewards in the work we do: Helping great organizations stand out and achieve their goals is chief among them. Winning an award for the work we do is icing on the cake. So, if you’ll forgive us for a moment while we brag (just a little)… We were thrilled to be...
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Three Videos Your Business Can Make During Holiday Craziness
by New Boston on November 4, 2019
No matter which holidays you celebrate, the last few months of the year (and sometimes part of January!) can be busy, stressful and chaotic. But your social media videos don’t have to fall off the radar just because you’re busy! Here are three ideas for videos you can make...
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Interruptive Advertising: If You’re Gonna Steal My Zen, Make It Worth It
by Kristin Brighton on September 5, 2019
Last month, my entire extended family went on a beach vacation to Tybee Island, Georgia. (My mom is retiring at the end of this month, and this was a celebration of her 50 years in the workforce. Congrats, Mom!)
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Kansas Parent Perception Survey of Post High-School Career Options
by Kristin Brighton on August 19, 2019
New Boston Creative Group recently published the results of a research project we conducted in partnership with the Kansas State Department of Education. As part of a state-wide survey, nearly 19,000 Kansas parents told us how they feel about the educational choices and career...
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Yes, Your Business Needs a Blog
by Julie Fiedler on August 13, 2019
Telling a business owner their company needs a blog is like telling your kids to make their beds. They just don’t see why it matters — and there’s a good chance they’ll fight you on it! Quite a few studies show a link between making your bed and being happier and more...
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Does Your Business Need an App?
by Stan Grabowski on July 25, 2019
“There’s an app for that!” We’ve all heard the phrase, and it’s most likely true. There usually is an app to do whatever you’re imagining, even the strangest thing, such as (virtually) counting $1 million in the bill denomination of your choosing. Because of the infinite...
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New Boston Won a National Agricultural Marketing Award
by Julie Fiedler on July 10, 2019
Do you mind if we toot our own horn for a minute? Agriculture is one of the backbones of Kansas — well, that and the incredible people, schools, businesses, sunsets and… you get the idea. We’re proud to help our clients tell the story of agriculture and it’s icing on the cake...
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How to Stay in Business, Part Two
by Lisa Sisley on June 13, 2019
In Part One, I shared some observations about mindset regarding what you’re “selling,” whether that’s a product or a service. I advised that you don’t fall in love with what you’re selling, but rather with your customer, and give them what they want. This time, let’s talk about...
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