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  • To All the ROIs I’ve Loved Before: A Poem

    by Addie Justus on February 14, 2019

    I’ve always been the over-the-top type when it comes to celebrating, quick to dive headfirst into any holiday, no matter how much it annoys my coworkers. Balloons on your birthday? You betcha! Green clothing on Saint Patrick’s Day? Complete with four-leaf clover earrings....

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  • Thank you, Coach Snyder

    by Lisa Sisley on December 19, 2018

    I’m no football expert, Lord knows, but I’ve lived in Manhattan long enough to remember the before, during, and now after of Bill Snyder’s time at the helm of our team. Aside from maybe Isaac Goodnow, it’s hard to imagine anybody before or since who’s made a greater impact on...

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  • New Boston Received Two International Marketing Awards

    by Julie Fiedler on November 20, 2018

    We know, we know. Awards aren’t everything. But it still feels good to receive them. So, imagine our delight when we won two Davey Awards! The Davey Awards is an international creative award that honors outstanding creative work from the best small companies worldwide. David...

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  • The Deep End of the Pool: Leadership Kansas 2018

    by Lisa Sisley on November 15, 2018

    In October, I wrapped up a year of being in the Leadership Kansas program. And, boy, what a year it was. Here’s the thing. I’m a lifelong Kansan. Born in the south-central part of the state. Raised for part of my childhood in the southeast section. Spent the rest of it in the...

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  • New Boston Awarded K-State On-Call Agency Partner Contract

    by Anne Bryant on May 9, 2018

    Last year, we were awarded a contract (State Contract #40577, to be exact) by Kansas State University’s Division of Communications and Marketing (DCM), that made New Boston Creative Group an on-call agency partner for the university. This contract allows K-State entities to...

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  • Professional Development for Busy People

    by Julie Fiedler on September 19, 2017

    As kids head back to school, I can’t help but feel a little envious. Whole worlds will open up. Fascinating information will be revealed. And they’ve got nothing but time to soak it all in. Alas, the life of a busy professional doesn’t often allow for that kind of immersive...

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  • Live (Kind of) from Digital Summit Denver

    by Julie Fiedler on June 27, 2016

    SEO tactics and tools, Facebook native video, meaningful content planning—the Digital Summit Denver agenda has been a digital marketing nerd's dream. More than just marketing companies, attendees are from all types of organizations and industries who recognize how important...

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  • Daylight Saving Corp. Case Study (a parody)

    by Julie Fiedler on March 11, 2016

    The Client Daylight Saving Corp., the entity behind the semi-annual American tradition of setting clocks forward and back in the spring and fall

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  • It’s the Little Things

    by Lisa Sisley on November 10, 2015

    So…it’s coming up on Thanksgiving, the quintessential American holiday. (Yes, I know our Canadian friends do Thanksgiving too, as do folks from a lot of other countries, but the WAY we do it is fairly unique, I think. With the Pilgrims and turkeys and football and stuff.) I’m...

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  • Why University Faculty Must Think About Their Brand

    by Kristin Brighton on October 22, 2015

    Recently I was invited to present a workshop about branding to faculty members at Kansas State University. When I received the phone call asking me if I’d undertake this endeavor, I hadn’t even really thought about why a professor should put in the time, effort, and money to...

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