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New Boston Won Two Awards for Print and Video Work
by Julie Fiedler on June 23, 2020
We work with some amazing organizations across the state and it’s always a treat when we get to call them up to share the good news that our work together was recognized with awards. So, imagine our delight when we got to make two such calls to two great organizations: the...
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An Open Letter to Our Clients
by Lisa Sisley on March 12, 2020
We’ve got this. We just wanted you to know a few things about New Boston and how we work, and why we will keep doing what we do, no matter what happens with COVID-19 and all the disruptions it may cause to work and life. Some of you probably know that we’ve had remote staff...
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New Boston Makes Marketing Easy for Government Agencies
by Lisa Sisley on March 11, 2020
Hey, cities, counties, school districts and state agencies! You know all those hoops you have to jump through to engage with a vendor? Specifically, researching, writing and sending out RFPs? Well, if you need marketing or advertising services, your life just got much easier....
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New Boston Won Two Educational Advertising Awards
by Anne Bryant on March 9, 2020
We’re proud to work for several of Kansas’ amazing educational institutions. No one embodies the hard-working Kansas spirit quite like their students, faculty and alumni. That’s why we’re extra proud to announce that we won two Gold Awards from the Educational Advertising...
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More than Sunflowers, Wheat and The Wizard of Oz?
by Maike Torrez on January 28, 2020
Kansas — before I moved here (from Germany) I had heard of Kansas (once or twice), but I really didn’t know a lot about it. Except that Dorothy came from here and got blown away by a tornado with her dog Toto. I had heard of Wichita before and Topeka as well, but Manhattan — I...
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New Boston Won Two International Marketing Awards
by Julie Fiedler on November 19, 2019
There are a lot of rewards in the work we do: Helping great organizations stand out and achieve their goals is chief among them. Winning an award for the work we do is icing on the cake. So, if you’ll forgive us for a moment while we brag (just a little)… We were thrilled to be...
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Kansas Parent Perception Survey of Post High-School Career Options
by Kristin Brighton on August 19, 2019
New Boston Creative Group recently published the results of a research project we conducted in partnership with the Kansas State Department of Education. As part of a state-wide survey, nearly 19,000 Kansas parents told us how they feel about the educational choices and career...
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Does Your Business Need an App?
by Stan Grabowski on July 25, 2019
“There’s an app for that!” We’ve all heard the phrase, and it’s most likely true. There usually is an app to do whatever you’re imagining, even the strangest thing, such as (virtually) counting $1 million in the bill denomination of your choosing. Because of the infinite...
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How to Stay in Business, Part Two
by Lisa Sisley on June 13, 2019
In Part One, I shared some observations about mindset regarding what you’re “selling,” whether that’s a product or a service. I advised that you don’t fall in love with what you’re selling, but rather with your customer, and give them what they want. This time, let’s talk about...
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How to Stay in Business, Part One
by Lisa Sisley on May 16, 2019
“If you build it, they will come” is only true in a movie. Everywhere else, you have to TELL them you built it. And then be prepared to build something completely different. Sometimes I ponder the differences between businesses that keep on truckin’ and those that fail. I know...
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