What is New

  • What Makes an Effective Logo?

    by Maike Torrez on April 5, 2022

    Have you had an idea in your head for awhile and finally feel like it’s time to make your dream a reality? If it has anything to do with a business idea, you’ll need a logo! Here are some tips to make sure your logo will do its job.

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  • What to Consider When Making a Marketing Plan

    by Addie Justus on March 14, 2022

    Since you’re reading an article about marketing plans, I’m willing to bet you’re a business owner, a member of your company’s marketing team, working to promote an event or new product, or trying to spread the word about a nonprofit organization. No matter why you’re here or...

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  • Which Website Platform is Right for My Business?

    by Ken Wells on February 23, 2022

    So you're building a website. Congratulations! You're embarking on an exciting journey, but critical decisions lie ahead. For starters: Which, of the myriad platforms available, do you use to build and house your website? They all offer different features and fit different needs...

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  • The Psychology of Color

    by Tammy Irvine on January 1, 2022

    Have you ever heard that colors have different meanings? For example, purple means royalty, wealth and femininity. Blue means stability, trust and serenity. There are references galore that claim to break down what various colors mean. But Tammy Irvine doesn’t see color that way...

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  • New Boston Won Two International Awards for Digital Campaign and Print Work

    by Julie Fiedler on December 1, 2021

    We love working with clients to help them reach more customers and share their messages in a meaningful way. Add repeat clients and award recognition to the mix and that sends us over the moon. We’ve had the pleasure of working with Kansas Farm Bureau to reach their membership...

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  • Four Reasons Why You Shouldn’t DIY Your Marketing

    by Susan Religa on September 28, 2021

    Are you a DIYer when it comes to your marketing? While do-it-yourself projects do have their place (thank you, Pinterest!), marketing your business is not the best chore to tackle yourself. Here are some reasons you should think about hiring out your next marketing project:

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  • The Value of Having a Consistent Brand Identity

    by Maike Torrez on September 1, 2021

    What exactly is a brand identity? To understand why it’s so important to have a consistent brand identity, let’s start from the beginning and answer the question: What is a brand identity?

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  • Rocking Professional Email Communications

    by Kristin Brighton on August 1, 2021

    I don’t know the cause, but since the start of the pandemic, I’ve noticed an overall decline in general email etiquette. I’m not sure whether this is the result of our over-reliance on texting and other forms of instant messaging, the struggles of working from the chaos of home...

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  • Setting the Right Tone in Your Marketing Content

    by Lisa Sisley on July 26, 2021

    Tone is the attitude your writing conveys to your reader. Formal, chatty, snarky, judge-y, rah-rah, condescending, supportive…if you can feel it, you can write it.

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  • There’s a Name for That: Copywriting Skills You’ve Used All Along

    by New Boston on July 23, 2021

    The ability to define why we write and speak the way we do is useful when crafting consistent, clear marketing content that will catch the full attention of your audience. Marketers play with words all the time, but they have to play in ways that make sense and sound right to...

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