What is New

  • Cool Careers Video Production: A Day on the Dairy Farm

    by Nick Patterson on September 7, 2023

    When Kristin, my boss at New Boston Creative Group, decided Episode #16 in our Cool Careers series would feature a dairy farmer, she wanted to include a kid who was interested in agriculture. If you’re not familiar with Cool Careers, it’s a fun series from HirePaths hosted by...

    Read More

  • Three Characteristics of a Super Social Media Presence

    by New Boston on August 14, 2023

    Close to five billion people across the globe use social media. Of those users, the average person spends 145 minutes a day scrolling through their news feeds. This presents a great opportunity for businesses to connect with customers and even drive revenue through social media...

    Read More

  • AI Intel: Its Strengths and Limitations

    by Ken Wells on June 29, 2023

    Anyone who accuses businesses of being stolid or inert has never seen a business chase a trend. If the trend is novel enough, a corporation will be on it like a cat on a laser pointer. And today's trend is artificial intelligence.

    Read More

  • How to Pull Off a Successful Video Shoot: Pre- and Post-Production Tips

    by Nick Patterson on June 22, 2023

    You’ve arrived at your location for a video production shoot. As you open your trunk, you find it empty. No equipment. No notes. No nothing. Panic sets in. Your palms are sweaty. The lyrics of Eminem's Lose Yourself begin to play in your head. An alarm sounds. You wake up in the...

    Read More

  • Video Jargon Dictionary: What Videography Terms Actually Mean

    by New Boston on May 2, 2023

    When you’re working with a videographer — or when you’re on location at a video shoot — the terminology can get confusing! You’ll hear terms like b-roll, shutter speed, exposure and more. To clear up the video language barrier, let’s define some of the most commonly used terms...

    Read More

  • Why Graphic Design Is Important

    by Maike Torrez on April 10, 2023

    I can already hear you thinking, “Oh, sure she thinks graphic design is important, she’s a graphic designer!” And you are not wrong! Who would I be to shoot myself in the foot and talk badly about my profession? But just hear me out and listen to why you shouldn’t put graphic...

    Read More

  • How Much Should a Website Cost? Everything.

    by Shawn Dryden on March 6, 2023

    I feel like the question, “How much wood would a woodchuck chuck if a woodchuck could chuck wood?” would be easier to answer than the title of this blog. (Also, did you know a woodchuck is a groundhog!? If nothing else, at least you learned that fact.) The price range for a...

    Read More

  • Why Testimonials Matter for Your Business

    by Addie Justus on February 22, 2023

    We all know that tooting your own horn is frowned upon. But having someone else toot your horn? Now, that’s a party! And it can go a long way in promoting your business. We always stress to our clients how important it is to ask customers for good reviews. Whether someone raves...

    Read More

  • Writing Rules You Can Ignore

    by New Boston on January 16, 2023

    Fashion trends. The whole New Boston office can confirm I’m oblivious when it comes to these, but even I’ve noticed the gradual trend toward more casual dress over the years. Picture the floor-length lace of the Victorian era, or the ’50s when heels and matching purses were...

    Read More

  • How to Get Your Website Found on Google

    by Julie Fiedler on December 29, 2022

    Where does your website appear in search results? Which terms and phrases does it show up for? What does your search listing look like? How you show up on search engines like Google, Bing, DuckDuckGo and others has to do with how well you position your website for them to find...

    Read More