What is New

  • Tell Me a Story

    by Julie Fiedler on April 24, 2015

    Storytelling conjures up a lot of images — a child impatiently turning pages to find out what happens next, a group of Scouts listening to tall tales by a campfire — but chances are a conference room full of business people isn’t one that readily pops into mind. Yet storytelling...

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  • Peak, Peek and Pique [Infographic]

    by Julie Fiedler on April 20, 2015

    It happens to the best of us. We finely craft a message and hit “send” or “print” or “post,” only to realize there’s an error. Mistakes happen. But some of them happen more often than others. A whole Twitter account (@StealthMountain) is devoted to people who misuse “sneak peak...

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  • Beyond the Menu: Creating a User-Friendly Website Navigation

    by Stan Grabowski on March 17, 2015

    Imagine going into a large store where you know a bit about what the store sells, but you've never been there before. You might spend a lot of time wandering around, trying to find a particular item. But if someone meets you at the front of the store and asks how they can help,...

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  • Spotlight On...Kristin!

    by New Boston on March 12, 2015

    Check out our spotlight video on Kristin, where she talks about a "typical" day at New Boston and her passion for helping clients with their marketing.

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  • If You Haven’t Gone to a Pep Rally in a While…

    by Lisa Sisley on February 11, 2015

    Kristin, Susan and I went to the Fort Riley listening tour event on February 9, the purpose of which was to demonstrate to the Department of Defense powers-that-be that we here in the Flint Hills are good to our soldiers, and that it would be a very bad move to axe Fort Riley as...

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  • Take the Quiz! Does Your Business Need a Marketing Check-up?

    by Kristin Brighton on February 11, 2015

    While it might sound cliché to advise a check-up of your company’s marketing at the beginning of the year, there’s nothing like a flip of the calendar and a long winter’s nap to make us assess what we’ve been doing, and what we should do differently in the future. As your very...

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  • On the Brink of Game Seven: A Small-Town Girl Reflects on a Lifelong Love Affair with Kansas City

    by Kristin Brighton on October 29, 2014

    While Manhattan has always been my hometown, Kansas City has always been a big part of my life. In many ways, it would be accurate to call it my “home city.”

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  • Calls-to-Action: The Bat-Signal of Your Marketing Efforts

    by New Boston on August 27, 2014

    On my commute to and from work, I usually have my phone plugged in to my audio system, playing music I’ve purchased from iTunes or my carefully selected Pandora stations. Once in awhile, though, I unplug and listen to the radio. And like most everyone else, I tune in when the...

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  • My Oh-So-Shocking Secret...Revealed!

    by Lisa Sisley on August 20, 2014

    I have an embarrassing secret. I love it when the K-State students come back to town. I really, really do. This just isn’t a sentiment we long-time Manhattanites ever ’fess up to having. It just isn’t done. Instead, we loudly complain about the hellhole that is Walmart from...

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  • Was That Inspired, or Do I Just Have a Burr in My Shoe?

    by New Boston on July 29, 2014

    I’ve been at New Boston for a mere five months and have listened to the effortless flow of words from my colleagues. Fully engaged with work, community, and politics, it seems every topic is a springboard for idioms, parodies or some sort of dialog that leads everyone down a...

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