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Spotlight On...Kristin!

by New Boston on March 12, 2015

Check out our spotlight video on Kristin, where she talks about a "typical" day at New Boston and her passion for helping clients with their marketing.
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If You Haven’t Gone to a Pep Rally in a While…

by Lisa Sisley on February 11, 2015

Kristin, Susan and I went to the Fort Riley listening tour event on February 9, the purpose of which was to demonstrate to the Department of Defense powers-that-be that we here in the Flint Hills are good to our soldiers, and that it would be a very bad move to axe Fort Riley as...
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Take the Quiz! Does Your Business Need a Marketing Check-up?

by Kristin Brighton on February 11, 2015

While it might sound cliché to advise a check-up of your company’s marketing at the beginning of the year, there’s nothing like a flip of the calendar and a long winter’s nap to make us assess what we’ve been doing, and what we should do differently in the future. As your very...
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On the Brink of Game Seven: A Small-Town Girl Reflects on a Lifelong Love Affair with Kansas City

by Kristin Brighton on October 29, 2014

While Manhattan has always been my hometown, Kansas City has always been a big part of my life. In many ways, it would be accurate to call it my “home city.”
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Calls-to-Action: The Bat-Signal of Your Marketing Efforts

by New Boston on August 27, 2014

On my commute to and from work, I usually have my phone plugged in to my audio system, playing music I’ve purchased from iTunes or my carefully selected Pandora stations. Once in awhile, though, I unplug and listen to the radio. And like most everyone else, I tune in when the...
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My Oh-So-Shocking Secret...Revealed!

by Lisa Sisley on August 20, 2014

I have an embarrassing secret. I love it when the K-State students come back to town. I really, really do. This just isn’t a sentiment we long-time Manhattanites ever ’fess up to having. It just isn’t done. Instead, we loudly complain about the hellhole that is Walmart from...
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Was That Inspired, or Do I Just Have a Burr in My Shoe?

by Tammy Irvine on July 29, 2014

I’ve been at New Boston for a mere five months and have listened to the effortless flow of words from my colleagues. Fully engaged with work, community, and politics, it seems every topic is a springboard for idioms, parodies or some sort of dialog that leads everyone down a...
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If You Don't Have Great Web Content, Your Website Doesn't Exist

by New Boston on June 16, 2014

You know that ancient philosophical question, “If a tree falls in a forest and no one’s around to hear it, does it make a sound?” This phrase is rooted in some pretty deep thought, but the simplified version is this: The sound of a tree falling only has significance if it's...
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The Next Best Thing to a Crystal Ball: The Power of Focus Groups

by Kristin Brighton on April 2, 2014

As I get older, I care less and less about what people think about me. However, when I’m working for clients, I need to know what people think about them. Otherwise, my work is purely based on a guess. And while I’ve learned a lot in my career about what works and what doesn’t...
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“Disadvantaged Business Enterprise”: A Mixed Blessing

by Lisa Sisley on March 3, 2014

I'm starting to understand why everybody got all excited when Manhattan hit the magical 50,000-population mark a few years back. Now that this city is officially a statistical metropolitan area (SMA), and the region has a metropolitan planning organization (MPO), we are "...
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