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Why University Faculty Must Think About Their Brand

by Kristin Brighton on October 22, 2015

Recently I was invited to present a workshop about branding to faculty members at Kansas State University. When I received the phone call asking me if I’d undertake this endeavor, I hadn’t even really thought about why a professor should put in the time, effort, and money to...
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Apart & A Part [Infographic]

by Julie Fiedler on October 12, 2015

Do your fingers ever hover over the keyboard as your brain searches for the proper word - "apart" or "a part"? Our trusty infographic will set you straight. #SaveTheWords
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5 Reasons to Upload Videos Directly to Facebook

by New Boston on September 3, 2015

Learn why videos perform better when directly uploaded to Facebook in this video blog!
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How to Add a Call-to-Action Button to a Facebook Video

by New Boston on September 3, 2015

You've got an awesome video. You've uploaded it to Facebook, and are ready to share it with the world. But before you hit "publish," have you included a call-to-action button? Don't waste a great opportunity to get people to watch more of your videos, visit your website, view...
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I Like Big Buttons and I Cannot Lie (aka: How to Make a Good Call-to-Action)

by New Boston on August 28, 2015

Andi loves to click! But it takes more than any old link or button to get her to tap her mouse. She's a picky clicker. Find out how to get Andi, and all the other picky clickers out there, to click on your content.
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SEO: Keyword Placement Still Matters For Getting Your Website Found on Google

by Kristin Brighton on August 4, 2015

Earlier in its history, search engine optimization (SEO) had a lot to do with placing keywords all over a webpage, as well as behind the scenes in metatag fields. A lot of people who didn’t truly understand the “magic” of how SEO worked latched on to the term, knowing that even...
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How to Create a List on Twitter

by Julie Fiedler on July 14, 2015

Have you ever used lists on Twitter? They are a great way to filter content in your feed, so you can more easily track topics/people/businesses that are of interest to you. For example, let’s say you follow a lot of people, but want to have quick access to what your clients are...
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How to Brainstorm Like a Champ

by Julie Fiedler on May 22, 2015

As a lover of the brainstorm, I thrive on the power of diverse perspectives and personalities coming together to create something new. Here are a few DOs and DON’Ts to help you brainstorm like a champ:
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I Love the Smell of Business Cards in the Morning

by Julie Fiedler on May 8, 2015

It’s a typical Friday morning. I head into work, mentally going through the remaining items on my to-do list for the week, shedding my coat as I walk into the office and — BAM! — there they are, waiting for me on my chair: my business cards, shiny and new. I feel a surge of joy...
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Are You Ready for Mobilegeddon?

by Stan Grabowski on April 30, 2015

You don’t need Bruce Willis to take a rag tag group into space, but if you’ve got a website (and who doesn’t?) you need to be aware of "Mobilegeddon."
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