What is New

  • I Like Big Buttons and I Cannot Lie (aka: How to Make a Good Call-to-Action)

    by New Boston on August 28, 2015

    Andi loves to click! But it takes more than any old link or button to get her to tap her mouse. She's a picky clicker. Find out how to get Andi, and all the other picky clickers out there, to click on your content.

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  • SEO: Keyword Placement Still Matters For Getting Your Website Found on Google

    by Kristin Brighton on August 4, 2015

    Earlier in its history, search engine optimization (SEO) had a lot to do with placing keywords all over a webpage, as well as behind the scenes in metatag fields. A lot of people who didn’t truly understand the “magic” of how SEO worked latched on to the term, knowing that even...

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  • How to Create a List on Twitter

    by Julie Fiedler on July 14, 2015

    Have you ever used lists on Twitter? They are a great way to filter content in your feed, so you can more easily track topics/people/businesses that are of interest to you. For example, let’s say you follow a lot of people, but want to have quick access to what your clients are...

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  • How to Brainstorm Like a Champ

    by Julie Fiedler on May 22, 2015

    As a lover of the brainstorm, I thrive on the power of diverse perspectives and personalities coming together to create something new. Here are a few DOs and DON’Ts to help you brainstorm like a champ:

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  • I Love the Smell of Business Cards in the Morning

    by Julie Fiedler on May 8, 2015

    It’s a typical Friday morning. I head into work, mentally going through the remaining items on my to-do list for the week, shedding my coat as I walk into the office and — BAM! — there they are, waiting for me on my chair: my business cards, shiny and new. I feel a surge of joy...

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  • Are You Ready for Mobilegeddon?

    by Stan Grabowski on April 30, 2015

    You don’t need Bruce Willis to take a rag tag group into space, but if you’ve got a website (and who doesn’t?) you need to be aware of "Mobilegeddon."

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  • Tell Me a Story

    by Julie Fiedler on April 24, 2015

    Storytelling conjures up a lot of images — a child impatiently turning pages to find out what happens next, a group of Scouts listening to tall tales by a campfire — but chances are a conference room full of business people isn’t one that readily pops into mind. Yet storytelling...

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  • Peak, Peek and Pique [Infographic]

    by Julie Fiedler on April 20, 2015

    It happens to the best of us. We finely craft a message and hit “send” or “print” or “post,” only to realize there’s an error. Mistakes happen. But some of them happen more often than others. A whole Twitter account (@StealthMountain) is devoted to people who misuse “sneak peak...

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  • Beyond the Menu: Creating a User-Friendly Website Navigation

    by Stan Grabowski on March 17, 2015

    Imagine going into a large store where you know a bit about what the store sells, but you've never been there before. You might spend a lot of time wandering around, trying to find a particular item. But if someone meets you at the front of the store and asks how they can help,...

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  • Spotlight On...Kristin!

    by New Boston on March 12, 2015

    Check out our spotlight video on Kristin, where she talks about a "typical" day at New Boston and her passion for helping clients with their marketing.

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