What is New

  • Music Matters: How to Keep Tasteless Tracks from Ruining Your Videos

    by New Boston on March 8, 2016

    Music can affect pacing, mood, and overall perception of your video as much as the editing and content can. Audio is half of the equation; don’t make it an afterthought! Consider the following for your next video.

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  • Top 10 Websites for Design Inspiration

    by New Boston on February 16, 2016

    As designers, we see so many innovative, captivating and downright awesome designs. But when we sit down to start work on our own projects, our ideas and inspiration can go "Poof!", leaving us with designer's block. If you need a little design inspiration for your next big...

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  • Graphic Design Trends for 2016

    by New Boston on January 14, 2016

    Looking back at some of the design trends from 2015, I think many visuals already seem old and outdated. It's the same old, same old–same style, same idea–everywhere you look! In 2016, I think many trends will continue, but with a unique spin. Flat design will have depth;...

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  • It’s the Little Things

    by Lisa Sisley on November 10, 2015

    So…it’s coming up on Thanksgiving, the quintessential American holiday. (Yes, I know our Canadian friends do Thanksgiving too, as do folks from a lot of other countries, but the WAY we do it is fairly unique, I think. With the Pilgrims and turkeys and football and stuff.) I’m...

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  • Why University Faculty Must Think About Their Brand

    by Kristin Brighton on October 22, 2015

    Recently I was invited to present a workshop about branding to faculty members at Kansas State University. When I received the phone call asking me if I’d undertake this endeavor, I hadn’t even really thought about why a professor should put in the time, effort, and money to...

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  • Apart & A Part [Infographic]

    by Julie Fiedler on October 12, 2015

    Do your fingers ever hover over the keyboard as your brain searches for the proper word - "apart" or "a part"? Our trusty infographic will set you straight. #SaveTheWords

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  • 5 Reasons to Upload Videos Directly to Facebook

    by New Boston on September 3, 2015

    Learn why videos perform better when directly uploaded to Facebook in this video blog!

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  • How to Add a Call-to-Action Button to a Facebook Video

    by New Boston on September 3, 2015

    You've got an awesome video. You've uploaded it to Facebook, and are ready to share it with the world. But before you hit "publish," have you included a call-to-action button? Don't waste a great opportunity to get people to watch more of your videos, visit your website, view...

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  • I Like Big Buttons and I Cannot Lie (aka: How to Make a Good Call-to-Action)

    by New Boston on August 28, 2015

    Andi loves to click! But it takes more than any old link or button to get her to tap her mouse. She's a picky clicker. Find out how to get Andi, and all the other picky clickers out there, to click on your content.

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  • SEO: Keyword Placement Still Matters For Getting Your Website Found on Google

    by Kristin Brighton on August 4, 2015

    Earlier in its history, search engine optimization (SEO) had a lot to do with placing keywords all over a webpage, as well as behind the scenes in metatag fields. A lot of people who didn’t truly understand the “magic” of how SEO worked latched on to the term, knowing that even...

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