What is New

  • How to Add a Call-to-Action Button to a Facebook Video

    by New Boston on September 3, 2015

    You've got an awesome video. You've uploaded it to Facebook, and are ready to share it with the world. But before you hit "publish," have you included a call-to-action button? Don't waste a great opportunity to get people to watch more of your videos, visit your website, view...

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  • I Like Big Buttons and I Cannot Lie (aka: How to Make a Good Call-to-Action)

    by New Boston on August 28, 2015

    Andi loves to click! But it takes more than any old link or button to get her to tap her mouse. She's a picky clicker. Find out how to get Andi, and all the other picky clickers out there, to click on your content.

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  • SEO: Keyword Placement Still Matters For Getting Your Website Found on Google

    by Kristin Brighton on August 4, 2015

    Earlier in its history, search engine optimization (SEO) had a lot to do with placing keywords all over a webpage, as well as behind the scenes in metatag fields. A lot of people who didn’t truly understand the “magic” of how SEO worked latched on to the term, knowing that even...

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  • How to Create a List on Twitter

    by Julie Fiedler on July 14, 2015

    Have you ever used lists on Twitter? They are a great way to filter content in your feed, so you can more easily track topics/people/businesses that are of interest to you. For example, let’s say you follow a lot of people, but want to have quick access to what your clients are...

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  • How to Brainstorm Like a Champ

    by Julie Fiedler on May 22, 2015

    As a lover of the brainstorm, I thrive on the power of diverse perspectives and personalities coming together to create something new. Here are a few DOs and DON’Ts to help you brainstorm like a champ:

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  • I Love the Smell of Business Cards in the Morning

    by Julie Fiedler on May 8, 2015

    It’s a typical Friday morning. I head into work, mentally going through the remaining items on my to-do list for the week, shedding my coat as I walk into the office and — BAM! — there they are, waiting for me on my chair: my business cards, shiny and new. I feel a surge of joy...

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  • Are You Ready for Mobilegeddon?

    by Stan Grabowski on April 30, 2015

    You don’t need Bruce Willis to take a rag tag group into space, but if you’ve got a website (and who doesn’t?) you need to be aware of "Mobilegeddon."

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  • Tell Me a Story

    by Julie Fiedler on April 24, 2015

    Storytelling conjures up a lot of images — a child impatiently turning pages to find out what happens next, a group of Scouts listening to tall tales by a campfire — but chances are a conference room full of business people isn’t one that readily pops into mind. Yet storytelling...

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  • Peak, Peek and Pique [Infographic]

    by Julie Fiedler on April 20, 2015

    It happens to the best of us. We finely craft a message and hit “send” or “print” or “post,” only to realize there’s an error. Mistakes happen. But some of them happen more often than others. A whole Twitter account (@StealthMountain) is devoted to people who misuse “sneak peak...

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  • Beyond the Menu: Creating a User-Friendly Website Navigation

    by Stan Grabowski on March 17, 2015

    Imagine going into a large store where you know a bit about what the store sells, but you've never been there before. You might spend a lot of time wandering around, trying to find a particular item. But if someone meets you at the front of the store and asks how they can help,...

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