What is New

  • If You Don't Have Great Web Content, Your Website Doesn't Exist

    by New Boston on June 16, 2014

    You know that ancient philosophical question, “If a tree falls in a forest and no one’s around to hear it, does it make a sound?” This phrase is rooted in some pretty deep thought, but the simplified version is this: The sound of a tree falling only has significance if it's...

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  • The Next Best Thing to a Crystal Ball: The Power of Focus Groups

    by Kristin Brighton on April 2, 2014

    As I get older, I care less and less about what people think about me. However, when I’m working for clients, I need to know what people think about them. Otherwise, my work is purely based on a guess. And while I’ve learned a lot in my career about what works and what doesn’t...

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  • “Disadvantaged Business Enterprise”: A Mixed Blessing

    by Lisa Sisley on March 3, 2014

    I'm starting to understand why everybody got all excited when Manhattan hit the magical 50,000-population mark a few years back. Now that this city is officially a statistical metropolitan area (SMA), and the region has a metropolitan planning organization (MPO), we are "...

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  • New Boston Wins Best of Show for Meadowlark Hills Campaign

    by Susan Religa on March 1, 2014

    On Feb. 15, we were honored to receive three Gold ADDY awards — including Best of Show for our Meadowlark Hills integrated marketing campaign — and two Silver ADDYs at the American Advertising Federation of Topeka's annual awards dinner. Each year, the AAF holds this competition...

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  • What $20 and a Snowstorm Can Buy You on Facebook

    by Kristin Brighton on February 21, 2014

    A few weeks ago, our community was shut down for roughly two days as we dealt with a major winter snowstorm that resulted in more than a foot of snow. Schools, Kansas State University, and many private businesses closed. Which meant a LOT of people were home with unexpected free...

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  • Survey Says: Local Businesses Need Good, Quality Websites to Compete

    by New Boston on February 18, 2014

    “I’m a small local business — do I really need a website?” Yes, yes you do. But don’t just take my word for it…

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  • Regional Branding: Let's DO This!

    by Lisa Sisley on February 12, 2014

    Around these parts — the central Flint Hills-ish — for the last few years, regional branding and marketing has been like the weather. Everybody talks about it, but nobody does anything about it. Well, to their credit, the big thinkers who planned the 2014 Leaders Retreat, a...

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  • 2014: The Year of YOUR Digital Revolution

    by Kristin Brighton on February 11, 2014

    Next year, I’ll turn 40. And while you can pacify me with lovely metaphors related to cheese and wine and sex getting better with age, we all know that no matter how old we are, we all still sometimes feel like sweaty-palmed teenagers. In my nearly 20 years in this industry (...

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  • Get Your Website Found: Local Search SEO

    by New Boston on November 4, 2013

    Ever searched for yourself on Google? C’mon, you can admit to it…we’ve all done it! Because we all want to know what’s out there, floating around in the webisphere, with our name on it. And it goes without saying that if you’re an owner / director / highly–invested employee of a...

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  • 5 Steps to Getting Top-Notch Testimonials From Your Clients

    by New Boston on October 23, 2013

    A well-written testimonial can be a huge asset for your organization. But asking your best clients/customers/advocates to take the time to sit down and write something this important is quite a request! If they say yes, they’ll be doing you a big favor and potentially impacting...

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