Don’t Be a Dirty Plagiarist

by New Boston on October 4, 2013

It’s a deceptively simple piece of advice: Don’t be a dirty plagiarist. But it’s applicable no matter what line of work you’re in, and no matter what kind of content you’re writing. For our purposes, we’re talking about your marketing content — the words that show up on your...

Behind the Scenes: Meadowlark Hills Video Shoot

by Kristin Brighton on August 16, 2013

Picture the scene: I’m sitting in a darkened bar after a long day of video filming, enjoying an end-of-day chardonnay. My cohorts are telling stories, sipping drinks, gossiping and spilling dirt on one another. There’s lots of laughter; so much, in fact, that I don’t want to go...

Playing Well with Others. It Just Makes Sense.

by Lisa Sisley on July 19, 2013

I just got back from an amazing conference in Jackson Hole, Wyo. I met people there from lots of professions, from all over the country. I felt smarter just by osmosis, so time well spent, right? I was on a panel to discuss how nonprofit organizations can breathe new life into...

Now THAT’S a Good Billboard

by New Boston on May 3, 2013

I’ve had occasion to drive to Salina a lot recently — six times in the past couple of months — and it’s made me more familiar with a stretch of road that I hadn’t traveled much. It’s also made me more familiar with the ice-creamy goodness that is Braum’s. But I digress…

A New Look is Not a Magic Band-Aid: How American Airlines Went Terribly Wrong

by New Boston on January 25, 2013

Every organization — from businesses to nonprofits to communities — has a story that is being told about it. To a degree, you can be in control of your story — that’s why companies like ours exist. But sometimes, a company will try to take control of its story, and end up making...

'Tis the Season To Shop Local

by New Boston on December 11, 2012

Christmas is exactly two weeks away! For those of you who already have your presents wrapped and sitting under the tree, this blog post may be a little late for you. But if you are like me, and you still have some (OK, most) of your holiday shopping to do, I’d like to offer up...

Gnome Pants

by Lisa Sisley on December 3, 2012

Sometimes I’m asked what kind of incentive programs we have for employees. Really, we have just one: the pants. A pair of XXL Old Navy pajama pants, drawstring waist, printed with tiny gnomes all over. Gnomes have been a thing here since our early days. About six years ago, my...

The Anarchy Logo: A Lesson in Branding

by New Boston on September 10, 2012

Sometimes the Purple Cow Hurts

by Lisa Sisley on August 3, 2012

Seth Godin, marketing guru, coined the term “Purple Cow” to explain the notion that in marketing, you have to find some way to stand out from the herd. A purple cow would be distinct from all the brown cows. We apply this to community marketing projects by helping cities think...

How to Blog: Tips & Tricks to Make Blogging Simple

by New Boston on June 26, 2012

Recently, a client asked us for tips on how to start a blog. Coming up with fresh ideas and writing a blog that appeals to your audience can seem like a daunting task, but really, blogging is just another way to communicate and make yourself likeable (and valuable) to current...