What is New

  • Group Dynamics

    by Lisa Sisley on May 17, 2012

    “What’s up with your name?” We get asked some variation of that a lot. Why “New Boston”? And that’s perfectly understandable. It seems like a weird choice, if you don’t know the story. Once you know the story, it seems cool, right?

    Read More

  • Tattoos (and Typos) Are Forever

    by New Boston on May 15, 2012

    Recently, a few of us in the office were tossing around the idea of opening a tattoo parlor in our front lobby. It started as a joke about how our graphic designers, given their artistic abilities, would make excellent tattoo artists on the side (in spite of the fact that not a...

    Read More

  • Out of the Blue

    by Lisa Sisley on April 27, 2012

    So, a few weeks ago I had a voicemail from Gabriel Beltrone, writer for Adweek, the advertising industry weekly. He was working on a feature about agencies outside major metro areas, and as he was surfing around, he found us. It was cool to get to brag on our fine state. So...

    Read More

  • NBCG: Your new BFF

    by Susan Religa on March 30, 2012

    When we sit across the table from clients — or even potential clients — we ask very personal questions about their business or organization. It’s not because we’re trying to be a nosy neighbor. It’s because you’ve hired us (or you will soon…you know you want to!) to help market...

    Read More

  • Remember KISS?

    by Kristin Brighton on March 29, 2012

    No, I’m not referring to Gene Simmons’ theatrical rock band. I was referring to the old adage: Keep It Simple, Stupid. This is a lesson that I’ve learned the hard way over my career. As a big-idea person, I have a tendency to make things too complicated and detailed, so I have...

    Read More

  • Cringe-Worthy Words

    by New Boston on March 15, 2012

    In college, I had a roommate who absolutely, unequivocally hated the word “moist.” Whenever someone uttered it, you could practically see a shiver of disgust run its way down her body, her eyes closing from the mere sound of the word leaving someone’s lips.

    Read More

  • Grieving Through Basketball

    by Kristin Brighton on March 2, 2012

    My dad passed away on November 9, 2011, from throat cancer that spread to his liver. (No, he was not a smoker…ironically, he was a health nut.) Good people sometimes suffer terrible things. He grew to accept that and to help the rest of us accept it, too. But this blog isn’t...

    Read More

  • Visit Greensburg

    by Kristin Brighton on February 29, 2012

    On our way home from Garden City last week, Lisa and I made a detour so I could see the rebuilt town of Greensburg. I’d read online about these amazing LEED (Leadership in Energy and Environmental Design)-certified buildings that had been built to demonstrate the community’s...

    Read More

  • “Fancy” Talk

    by Lisa Sisley on February 20, 2012

    My mom and daughter and I used to play the HGTV Drinking Game. Whenever somebody on one of those shows used the phrase “warm and inviting” or “bringing the outdoors in,” we took a drink. (Well, not really. Mom wasn’t much of a drinker, and Anne was 12 or 13, but we’d all yell “...

    Read More

  • “As Seen on TV!”

    by Lisa Sisley on December 21, 2011

    My 7-year-old nephew Nathan is one of the best people I know—smart, funny, kind and loyal. He also knows his own mind when it comes to gift giving. We had our family Christmas this weekend, and I thought he was going to explode as he jumped up and down and watched his mom, my...

    Read More