What is New

  • Explore, Experience and Enjoy: The Importance of Distinct City Taglines

    by Kristin Brighton on June 12, 2012

    Whenever we work with a city, we are always on the hunt for what Seth Godin calls the Purple Cow. Our job as marketing strategists is to help clients figure out what makes them distinct from the pack. And it isn’t always easy. Many Midwestern towns share many similar assets. As...

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  • A Little More Conversation

    by New Boston on June 7, 2012

    A month ago, Jami and I traveled to Salina to meet with a group of high school seniors to find out where they get their information about colleges and how they make a decision on which to attend. This was part of our research for a small college looking to expand their...

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  • Does Your State Suffer from an Inferiority Complex?

    by Kristin Brighton on June 5, 2012

    To date, most of the work we’ve done at New Boston has been done in Kansas. We’ve conducted focus groups with people living in cities all across this vast state, and those hundreds of conversations have led us to two conclusions:

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  • One Space Between Sentences

    by New Boston on May 23, 2012

    Should you use one space or two spaces between sentences? The answer is one space. Read on to learn why. These days, most style authorities — including The Associated Press Stylebook, The Chicago Manual of Style, and The Official New Boston Musings on Style (Abridged) — declare...

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  • Group Dynamics

    by Lisa Sisley on May 17, 2012

    “What’s up with your name?” We get asked some variation of that a lot. Why “New Boston”? And that’s perfectly understandable. It seems like a weird choice, if you don’t know the story. Once you know the story, it seems cool, right?

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  • Tattoos (and Typos) Are Forever

    by New Boston on May 15, 2012

    Recently, a few of us in the office were tossing around the idea of opening a tattoo parlor in our front lobby. It started as a joke about how our graphic designers, given their artistic abilities, would make excellent tattoo artists on the side (in spite of the fact that not a...

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  • Out of the Blue

    by Lisa Sisley on April 27, 2012

    So, a few weeks ago I had a voicemail from Gabriel Beltrone, writer for Adweek, the advertising industry weekly. He was working on a feature about agencies outside major metro areas, and as he was surfing around, he found us. It was cool to get to brag on our fine state. So...

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  • NBCG: Your new BFF

    by Susan Religa on March 30, 2012

    When we sit across the table from clients — or even potential clients — we ask very personal questions about their business or organization. It’s not because we’re trying to be a nosy neighbor. It’s because you’ve hired us (or you will soon…you know you want to!) to help market...

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  • Remember KISS?

    by Kristin Brighton on March 29, 2012

    No, I’m not referring to Gene Simmons’ theatrical rock band. I was referring to the old adage: Keep It Simple, Stupid. This is a lesson that I’ve learned the hard way over my career. As a big-idea person, I have a tendency to make things too complicated and detailed, so I have...

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  • Cringe-Worthy Words

    by New Boston on March 15, 2012

    In college, I had a roommate who absolutely, unequivocally hated the word “moist.” Whenever someone uttered it, you could practically see a shiver of disgust run its way down her body, her eyes closing from the mere sound of the word leaving someone’s lips.

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