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  Humor Defines NBCG’s 2022 Favorite National Campaigns

  by Kristin Brighton on June 1, 2022

  My family cut the cord a decade ago. Therefore, given my profession, I must periodically make time to research what the national brands are doing to stay on top of trends. To see what’s watercooler-worthy, I asked our team at New Boston to send me their current favorite...

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  It’s a Wrap! Thanks to Everyone Who Helped with Cool Careers Season One

  by Kristin Brighton on April 28, 2022

  HirePaths has had a whirlwind of a year filming our

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  Rocking Professional Email Communications

  by Kristin Brighton on August 1, 2021

  I don’t know the cause, but since the start of the pandemic, I’ve noticed an overall decline in general email etiquette. I’m not sure whether this is the result of our over-reliance on texting and other forms of instant messaging, the struggles of working from the chaos of home...

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  HirePaths Campaign Informs Parents about Career Options for their Kids

  by Kristin Brighton on February 11, 2021

  HirePaths is a Kansas-originated educational campaign to inform and excite parents and guardians about options their child can pursue after high school to quickly and affordably launch a well-paying, in-demand career.

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  Be Better: Now’s the Time to Reassess Your Business

  by Kristin Brighton on April 21, 2020

  Time is perhaps the most precious commodity in a businessperson’s life. While the world is scrambling to recover from the pandemic, business and nonprofit leaders hopefully have the resources and capacity to reset and innovate. It won’t be easy and each situation will be unique...

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  Interruptive Advertising: If You’re Gonna Steal My Zen, Make It Worth It

  by Kristin Brighton on September 5, 2019

  Last month, my entire extended family went on a beach vacation to Tybee Island, Georgia. (My mom is retiring at the end of this month, and this was a celebration of her 50 years in the workforce. Congrats, Mom!)

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  Kansas Parent Perception Survey of Post High-School Career Options

  by Kristin Brighton on August 19, 2019

  New Boston Creative Group recently published the results of a research project we conducted in partnership with the Kansas State Department of Education. As part of a state-wide survey, nearly 19,000 Kansas parents told us how they feel about the educational choices and career...

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  How to Choose a Domain Name for Your Website

  by Kristin Brighton on September 19, 2017

  It’s pretty darn hard these days to come up with a good domain name, or URL. The fun part is brainstorming different ideas, spinning off on tangents and variations. But when you start narrowing your list down to fit your business and make all the stakeholders happy, well, then...

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  New Boston launches national volunteering and community engagement survey for chambers of commerce

  by Kristin Brighton on June 8, 2017

  In 2017, New Boston Creative Group is conducting a national research study about volunteering, community leadership, and chamber of commerce membership. The survey explores topics such as:

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  Community Visioning: Kids envision the future of Greater Manhattan 2037

  by Kristin Brighton on February 24, 2017

  I was honored to serve as the 2016 chair of the board for the Manhattan Area Chamber of Commerce. In that volunteer capacity, and in my professional work helping cities and chambers to brand and market themselves, I’ve learned the importance of establishing a common community...

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