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  How to Choose a Domain Name for Your Website

  by Kristin Brighton on September 19, 2017

  It’s pretty darn hard these days to come up with a good domain name, or URL. The fun part is brainstorming different ideas, spinning off on tangents and variations. But when you start narrowing your list down to fit your business and make all the stakeholders happy, well, then... Read More

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  New Boston launches national volunteering and community engagement survey for chambers of commerce

  by Kristin Brighton on June 8, 2017

  In 2017, New Boston Creative Group is conducting a national research study about volunteering, community leadership, and chamber of commerce membership. The survey explores topics such as: Read More

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  Community Visioning: Kids envision the future of Greater Manhattan 2037

  by Kristin Brighton on February 24, 2017

  I was honored to serve as the 2016 chair of the board for the Manhattan Area Chamber of Commerce. In that volunteer capacity, and in my professional work helping cities and chambers to brand and market themselves, I’ve learned the importance of establishing a common community... Read More

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  Three Hot Marketing Trends for 2017: A Distillation

  by Kristin Brighton on January 6, 2017

  I love learning about the latest marketing trends and new technologies. However, as someone who spends most of her time with clients who spend less than $250,000 a year on marketing (and some much less), I often have to translate how cool new innovations can benefit our smaller... Read More

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  Go Mobile or Go Home

  by Kristin Brighton on December 7, 2016

  Yeah, yeah, yeah. I can see you rolling your eyes. And I feel your pain. I know that the last thing you want to do is redesign the website you felt so proud of in 2012. I mean, you paid a lot of money and you want that investment to last for years and years, right? Read More

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  8 Tips for Writing Your Next RFP

  by Kristin Brighton on September 29, 2016

  So you’ve got a marketing project coming up, and you need to put together a Request for Proposal, so you can see which companies are interested in your project and what they’d charge you to do the work. Great! But before you get too far in the RFP writing process, I’d like to... Read More

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  Six Marketing Strategies for 2016

  by Kristin Brighton on January 5, 2016

  Happy New Year! I took some time off over the holidays, but as usually happens I spent much of that time reflecting on some of the past year and focusing on what I want to do better in the next. One late 2015 experience that was both a highlight and an inspiration was attending... Read More

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  Why University Faculty Must Think About Their Brand

  by Kristin Brighton on October 22, 2015

  Recently I was invited to present a workshop about branding to faculty members at Kansas State University. When I received the phone call asking me if I’d undertake this endeavor, I hadn’t even really thought about why a professor should put in the time, effort, and money to... Read More

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  SEO: Keyword Placement Still Matters For Getting Your Website Found on Google

  by Kristin Brighton on August 4, 2015

  Earlier in its history, search engine optimization (SEO) had a lot to do with placing keywords all over a webpage, as well as behind the scenes in metatag fields. A lot of people who didn’t truly understand the “magic” of how SEO worked latched on to the term, knowing that even... Read More

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  Take the Quiz! Does Your Business Need a Marketing Check-up?

  by Kristin Brighton on February 11, 2015

  While it might sound cliché to advise a check-up of your company’s marketing at the beginning of the year, there’s nothing like a flip of the calendar and a long winter’s nap to make us assess what we’ve been doing, and what we should do differently in the future. As your very... Read More