Kristin Brighton

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Three Hot Marketing Trends for 2017: A Distillation

by Kristin Brighton on January 6, 2017

I love learning about the latest marketing trends and new technologies. However, as someone who spends most of her time with clients who spend less than $250,000 a year on marketing (and some much less), I often have to translate how cool new innovations can benefit our smaller...
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Go Mobile or Go Home

by Kristin Brighton on December 7, 2016

Yeah, yeah, yeah. I can see you rolling your eyes. And I feel your pain. I know that the last thing you want to do is redesign the website you felt so proud of in 2012. I mean, you paid a lot of money and you want that investment to last for years and years, right?
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8 Tips for Writing Your Next RFP

by Kristin Brighton on September 29, 2016

So you’ve got a marketing project coming up, and you need to put together a Request for Proposal, so you can see which companies are interested in your project and what they’d charge you to do the work. Great! But before you get too far in the RFP writing process, I’d like to...
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Why University Faculty Must Think About Their Brand

by Kristin Brighton on October 22, 2015

Recently I was invited to present a workshop about branding to faculty members at Kansas State University. When I received the phone call asking me if I’d undertake this endeavor, I hadn’t even really thought about why a professor should put in the time, effort, and money to...
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SEO: Keyword Placement Still Matters For Getting Your Website Found on Google

by Kristin Brighton on August 4, 2015

Earlier in its history, search engine optimization (SEO) had a lot to do with placing keywords all over a webpage, as well as behind the scenes in metatag fields. A lot of people who didn’t truly understand the “magic” of how SEO worked latched on to the term, knowing that even...
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Take the Quiz! Does Your Business Need a Marketing Check-up?

by Kristin Brighton on February 11, 2015

While it might sound cliché to advise a check-up of your company’s marketing at the beginning of the year, there’s nothing like a flip of the calendar and a long winter’s nap to make us assess what we’ve been doing, and what we should do differently in the future. As your very...
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On the Brink of Game Seven: A Small-Town Girl Reflects on a Lifelong Love Affair with Kansas City

by Kristin Brighton on October 29, 2014

While Manhattan has always been my hometown, Kansas City has always been a big part of my life. In many ways, it would be accurate to call it my “home city.”
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The Next Best Thing to a Crystal Ball: The Power of Focus Groups

by Kristin Brighton on April 2, 2014

As I get older, I care less and less about what people think about me. However, when I’m working for clients, I need to know what people think about them. Otherwise, my work is purely based on a guess. And while I’ve learned a lot in my career about what works and what doesn’t...
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What $20 and a Snowstorm Can Buy You on Facebook

by Kristin Brighton on February 21, 2014

A few weeks ago, our community was shut down for roughly two days as we dealt with a major winter snowstorm that resulted in more than a foot of snow. Schools, Kansas State University, and many private businesses closed. Which meant a LOT of people were home with unexpected free...
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2014: The Year of YOUR Digital Revolution

by Kristin Brighton on February 11, 2014

Next year, I’ll turn 40. And while you can pacify me with lovely metaphors related to cheese and wine and sex getting better with age, we all know that no matter how old we are, we all still sometimes feel like sweaty-palmed teenagers. In my nearly 20 years in this industry (...
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