Blog Posts for 2015
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It’s the Little Things
by Lisa Sisley on November 10, 2015
So…it’s coming up on Thanksgiving, the quintessential American holiday. (Yes, I know our Canadian friends do Thanksgiving too, as do folks from a lot of other countries, but the WAY we do it is fairly unique, I think. With the Pilgrims and turkeys and football and stuff.) I’m... Read More
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Why University Faculty Must Think About Their Brand
by Kristin Brighton on October 22, 2015
Recently I was invited to present a workshop about branding to faculty members at Kansas State University. When I received the phone call asking me if I’d undertake this endeavor, I hadn’t even really thought about why a professor should put in the time, effort, and money to... Read More
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Apart & A Part [Infographic]
by Julie Fiedler on October 12, 2015
Do your fingers ever hover over the keyboard as your brain searches for the proper word - "apart" or "a part"? Our trusty infographic will set you straight. #SaveTheWords Read More
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5 Reasons to Upload Videos Directly to Facebook
by New Boston on September 3, 2015
Learn why videos perform better when directly uploaded to Facebook in this video blog! Read More
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How to Add a Call-to-Action Button to a Facebook Video
by New Boston on September 3, 2015
You've got an awesome video. You've uploaded it to Facebook, and are ready to share it with the world. But before you hit "publish," have you included a call-to-action button? Don't waste a great opportunity to get people to watch more of your videos, visit your website, view... Read More
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I Like Big Buttons and I Cannot Lie (aka: How to Make a Good Call-to-Action)
by New Boston on August 28, 2015
Andi loves to click! But it takes more than any old link or button to get her to tap her mouse. She's a picky clicker. Find out how to get Andi, and all the other picky clickers out there, to click on your content. Read More
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SEO: Keyword Placement Still Matters For Getting Your Website Found on Google
by Kristin Brighton on August 4, 2015
Earlier in its history, search engine optimization (SEO) had a lot to do with placing keywords all over a webpage, as well as behind the scenes in metatag fields. A lot of people who didn’t truly understand the “magic” of how SEO worked latched on to the term, knowing that even... Read More
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How to Create a List on Twitter
by Julie Fiedler on July 14, 2015
Have you ever used lists on Twitter? They are a great way to filter content in your feed, so you can more easily track topics/people/businesses that are of interest to you. For example, let’s say you follow a lot of people, but want to have quick access to what your clients are... Read More
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How to Brainstorm Like a Champ
by Julie Fiedler on May 22, 2015
As a lover of the brainstorm, I thrive on the power of diverse perspectives and personalities coming together to create something new. Here are a few DOs and DON’Ts to help you brainstorm like a champ: Read More
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I Love the Smell of Business Cards in the Morning
by Julie Fiedler on May 8, 2015
It’s a typical Friday morning. I head into work, mentally going through the remaining items on my to-do list for the week, shedding my coat as I walk into the office and — BAM! — there they are, waiting for me on my chair: my business cards, shiny and new. I feel a surge of joy... Read More