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  On the Brink of Game Seven: A Small-Town Girl Reflects on a Lifelong Love Affair with Kansas City

  by Kristin Brighton on October 29, 2014

  While Manhattan has always been my hometown, Kansas City has always been a big part of my life. In many ways, it would be accurate to call it my “home city.” Read More

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  Calls-to-Action: The Bat-Signal of Your Marketing Efforts

  by New Boston on August 27, 2014

  On my commute to and from work, I usually have my phone plugged in to my audio system, playing music I’ve purchased from iTunes or my carefully selected Pandora stations. Once in awhile, though, I unplug and listen to the radio. And like most everyone else, I tune in when the... Read More

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  My Oh-So-Shocking Secret...Revealed!

  by Lisa Sisley on August 20, 2014

  I have an embarrassing secret. I love it when the K-State students come back to town. I really, really do. This just isn’t a sentiment we long-time Manhattanites ever ’fess up to having. It just isn’t done. Instead, we loudly complain about the hellhole that is Walmart from... Read More

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  Was That Inspired, or Do I Just Have a Burr in My Shoe?

  by New Boston on July 29, 2014

  I’ve been at New Boston for a mere five months and have listened to the effortless flow of words from my colleagues. Fully engaged with work, community, and politics, it seems every topic is a springboard for idioms, parodies or some sort of dialog that leads everyone down a... Read More

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  If You Don't Have Great Web Content, Your Website Doesn't Exist

  by New Boston on June 16, 2014

  You know that ancient philosophical question, “If a tree falls in a forest and no one’s around to hear it, does it make a sound?” This phrase is rooted in some pretty deep thought, but the simplified version is this: The sound of a tree falling only has significance if it's... Read More

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  The Next Best Thing to a Crystal Ball: The Power of Focus Groups

  by Kristin Brighton on April 2, 2014

  As I get older, I care less and less about what people think about me. However, when I’m working for clients, I need to know what people think about them. Otherwise, my work is purely based on a guess. And while I’ve learned a lot in my career about what works and what doesn’t... Read More

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  “Disadvantaged Business Enterprise”: A Mixed Blessing

  by Lisa Sisley on March 3, 2014

  I'm starting to understand why everybody got all excited when Manhattan hit the magical 50,000-population mark a few years back. Now that this city is officially a statistical metropolitan area (SMA), and the region has a metropolitan planning organization (MPO), we are "... Read More

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  New Boston Wins Best of Show for Meadowlark Hills Campaign

  by Susan Religa on March 1, 2014

  On Feb. 15, we were honored to receive three Gold ADDY awards — including Best of Show for our Meadowlark Hills integrated marketing campaign — and two Silver ADDYs at the American Advertising Federation of Topeka's annual awards dinner. Each year, the AAF holds this competition... Read More

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  What $20 and a Snowstorm Can Buy You on Facebook

  by Kristin Brighton on February 21, 2014

  A few weeks ago, our community was shut down for roughly two days as we dealt with a major winter snowstorm that resulted in more than a foot of snow. Schools, Kansas State University, and many private businesses closed. Which meant a LOT of people were home with unexpected free... Read More

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  Survey Says: Local Businesses Need Good, Quality Websites to Compete

  by New Boston on February 18, 2014

  “I’m a small local business — do I really need a website?” Yes, yes you do. But don’t just take my word for it… Read More

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