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Time Sucks: Protect Your Most Precious Marketing Resource

by Sarah Caldwell Hancock on August 25, 2025

Here at New Boston, we work with many small to medium-sized businesses and nonprofit organizations. As we help them develop and execute communications plans or evaluate their digital presence, we often hear a version of the same problem: Communications teams are stretched thin.
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Four Prompt-Writing Tips for ChatGPT

by Addie Justus on August 19, 2025

Love it or hate it, artificial intelligence is everywhere. I’m an inherently optimistic person, so I choose to believe the tool can be leveraged for good. More importantly, AI isn’t going anywhere. So instead of burying your head in the sand, discover how to (responsibly)...
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Almost Productive Podcast Coffee Break: Marketing Pet Peeves (Episode 17)

by Addie Justus on August 19, 2025

When it comes to marketing decisions, some of them really grind our gears. In this Coffee Break, we're petting our marketing peeves — from novel-length billboards to unimpressive stock photos. Warning: mild ranting ahead.
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Almost Productive Podcast: Client Relationships (Episode 16)

by Shawn Dryden on July 24, 2025

We love ALL of our clients—and we know strong relationships make for the best work. In this episode, the Almost Productive team shares the good, the bad and the Comic Sans. From setting expectations to spotting red flags, we’re swapping stories, offering advice and breaking down...
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Almost Productive Podcast Coffee Break: Summer Marketing (Episode 16)

by Julie Fiedler on June 17, 2025

Get ready for some hot (marketing) fun in the summertime as the Almost Product crew breaks down the perks and pitfalls of marketing when the weather warms up. Even if your brand isn’t among the top summer verticals, your marketing shouldn’t take a vacation.
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Six Marketing Tips for the Healthcare Industry

by Sarah Caldwell Hancock on May 27, 2025

If you work in marketing for a healthcare organization, chances are you’re being asked to do a lot with few resources. Rather than telling you to do more, more, more, we’re here to encourage you to focus your efforts so you can be more effective with your existing resources.
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Almost Productive Podcast: LinkedIn Marketing (Episode 15)

by Addie Justus on May 27, 2025

The missing link in your social strategy might just be LinkedIn. Sometimes dismissed as a job-hunting platform, LinkedIn boasts a highly engaged audience of professionals, and the marketing data shows it. In this episode, Addie breaks down why she’s pro LinkedIn.
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Almost Productive Podcast Coffee Break: Marketing Tactics (Episode 15)

by Shawn Dryden on April 29, 2025

You have many choices when marketing to your audience, from scare tactics to comedy and everything in between. In this Coffee Break episode, the Almost Productive team talks through the pros, cons, risks and rewards of different strategies. Plus, we break down which ones are...
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Almost Productive Podcast: Brainstorming (Episode 14)

by Julie Fiedler on April 9, 2025

Brainstorming sounds simple, but there's an art to a successful session. In this episode, our hosts discuss how to get the best ideas out of a team and ensure a collaborative, fruitful and (dare we hope?) fun meeting. Plus, we kick things off by admitting to our (maybe not-so-)...
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Almost Productive Podcast Coffee Break: Working Remotely (Episode 14)

by Julie Fiedler on March 19, 2025

Would you want to know if your colleagues were going to happy hour without you? Working remotely has its share of pluses and minuses. (Grabbing a drink virtually falls squarely in the second category.) From increased productivity to decreased access to co-workers’ snacks, the...
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