• HirePaths Receives Davey Awards Recognition for Online Video Series

    by New Boston on November 29, 2022

    HirePaths, the brainchild of New Boston Creative Group LLC, is an educational campaign used to better align the careers kids are exposed to with jobs Kansas employers need to fill. The intent is to increase interest in high-demand jobs and the various paths young people can use...

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  • National Logos and Why Brands are Effective

    by New Boston on October 25, 2022

    There is a common misconception that having a great logo is key to having a successful company or product. Truth is, the logo is only one piece of the equation; it’s the visual mark that we learn to associate with our favorite brands. People didn’t fall in love with Apple, Nike ...

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  • Artificial Intelligence and the Future of Copywriting

    by New Boston on August 30, 2022

    The digital content marketers at New Boston Creative Group are a forward-thinking, tech-savvy group who completely geek out on all the ways technology allows us to learn about our clients’ audiences and reach out to them in new and creative ways. No Luddites here! That is, until...

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  • The Psychology of Color

    by New Boston on January 1, 2022

    Have you ever heard that colors have different meanings? For example, purple means royalty, wealth and femininity. Blue means stability, trust and serenity. There are references galore that claim to break down what various colors mean. But Tammy Irvine doesn’t see color that way...

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  • There’s a Name for That: Copywriting Skills You’ve Used All Along

    by New Boston on July 23, 2021

    The ability to define why we write and speak the way we do is useful when crafting consistent, clear marketing content that will catch the full attention of your audience. Marketers play with words all the time, but they have to play in ways that make sense and sound right to...

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  • Choosing the Right Video for Your Business

    by New Boston on May 20, 2020

    If you’ve been thinking a shiny new video would be just the thing to round out your business’s marketing endeavors, you’re probably right. Video is expected to make up 82% of internet traffic by 2022 (Cisco, 2019) and it’s a consumer’s favorite type of social media content to...

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  • Copywriting 101: How to Choose a Title

    by New Boston on April 14, 2020

    So you’ve been working on a project for months, and you’re finally ready to share it with the world. There’s just one problem: untitled.doc isn’t going to cut it anymore. You need a title. A real one.  We’ve all been there, whether it’s a book, a blog post or a video. Here are...

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  • New Boston Won Two Educational Advertising Awards

    by New Boston on March 9, 2020

    We’re proud to work for several of Kansas’ amazing educational institutions. No one embodies the hard-working Kansas spirit quite like their students, faculty and alumni.  That’s why we’re extra proud to announce that we won two Gold Awards from the Educational Advertising...

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  • Three Videos Your Business Can Make During Holiday Craziness

    by New Boston on November 4, 2019

    No matter which holidays you celebrate, the last few months of the year (and sometimes part of January!) can be busy, stressful and chaotic. But your social media videos don’t have to fall off the radar just because you’re busy! Here are three ideas for videos you can make...

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  • 2018: Our Year in Video

    by New Boston on January 16, 2019

    2018 was a big year in the New Boston video department! We produced over 20 videos in the last 12 months. Here’s a look back at a just a handful of our projects.

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