• What NBCG Needs To Know About You

    by New Boston on November 7, 2016

    What NBCG Needs To Know About You So, you’re thinking about hiring a marketing company. (High five!) It’s exciting, but also a bit daunting. Whether you need consulting and a strategy, or a new branding suite with collateral materials, you’re looking for a company that will do...

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  • Why It’s Smart to Hire an Outside Marketing Agency: 6 Mistakes You Don’t Want to Make

    by New Boston on October 19, 2016

    “Is it crazy to think about hiring marketing specialists outside my organization?” If you’re asking the question, chances are your business is not actually marketing. You run a ranching operation. You manufacture products. You are CEO of a financial services firm. You are an...

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  • Facebook Algorithm Change 2016: Will It Affect Me?

    by New Boston on July 1, 2016

    Facebook announced a change in their algorithm on June 29. This is surprising for one reason only. Facebook doesn’t actually announce their changes unless they’re big ones. You're probably wondering, "How will the Facebook algorithm change affect me?"

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  • What Makes an Effective Logo?

    by New Boston on April 5, 2016

    Logo (noun, loh-goh): “A graphic representation or symbol of a company name, trademark, abbreviation, etc.” Essentially, it’s the visual representation of your company brand.  

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  • Music Matters: How to Keep Tasteless Tracks from Ruining Your Videos

    by New Boston on March 8, 2016

    Music can affect pacing, mood, and overall perception of your video as much as the editing and content can. Audio is half of the equation; don’t make it an afterthought! Consider the following for your next video.

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  • Top 10 Websites for Design Inspiration

    by New Boston on February 16, 2016

    As designers, we see so many innovative, captivating and downright awesome designs. But when we sit down to start work on our own projects, our ideas and inspiration can go "Poof!", leaving us with designer's block. If you need a little design inspiration for your next big...

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  • Graphic Design Trends for 2016

    by New Boston on January 14, 2016

    Looking back at some of the design trends from 2015, I think many visuals already seem old and outdated. It's the same old, same old–same style, same idea–everywhere you look! In 2016, I think many trends will continue, but with a unique spin. Flat design will have depth;...

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  • 5 Reasons to Upload Videos Directly to Facebook

    by New Boston on September 3, 2015

    Learn why videos perform better when directly uploaded to Facebook in this video blog!

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  • How to Add a Call-to-Action Button to a Facebook Video

    by New Boston on September 3, 2015

    You've got an awesome video. You've uploaded it to Facebook, and are ready to share it with the world. But before you hit "publish," have you included a call-to-action button? Don't waste a great opportunity to get people to watch more of your videos, visit your website, view...

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  • I Like Big Buttons and I Cannot Lie (aka: How to Make a Good Call-to-Action)

    by New Boston on August 28, 2015

    Andi loves to click! But it takes more than any old link or button to get her to tap her mouse. She's a picky clicker. Find out how to get Andi, and all the other picky clickers out there, to click on your content.

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