• New Boston Awarded K-State On-Call Agency Partner Contract

    by New Boston on May 9, 2018

    Last year, we were awarded a contract (State Contract #40577, to be exact) by Kansas State University’s Division of Communications and Marketing (DCM), that made New Boston Creative Group an on-call agency partner for the university. This contract allows K-State entities to...

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  • 5 Places to Find Inspiration

    by New Boston on September 12, 2017

    For most creatives, inspiration comes from a variety of (sometimes unusual) places. It’s often elusive when you go looking for it, and often comes to you when you least expect it. I’m always looking for different ideas because, as a video production specialist at New Boston, I...

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  • How to Make Your Video Shoot Run Smoothly: 9 Pre-Production Tips

    by New Boston on July 5, 2017

    Making an awesome video or short film takes a lot of small, precise efforts. One of these is pre-production planning. If you skip this step, you could end up with a disorganized shoot, or worse, a video without a purpose. Include these elements when planning your next video...

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  • What Is Digital Marketing: The New Boston Spin

    by New Boston on March 2, 2017

    Once upon a Christmas party, my husband introduced me to a colleague who asked what I did. I told him I work in digital marketing. He proceeded to launch into a rant about how much those lights on Bluemont Avenue drive him crazy when he’s driving home at night. Always blinking...

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  • What the Blankety Blank?!

    by New Boston on November 16, 2016

    Inject some levity into your holidays with New Boston's Blankety Blank, a fill-in-the-blank game. Simply enter words in our special form to get your own personalized story. (The silly, spicy, sassy factor is up to you!) We'll be featuring new ones each week during the holidays...

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  • What NBCG Needs To Know About You

    by New Boston on November 7, 2016

    What NBCG Needs To Know About You So, you’re thinking about hiring a marketing company. (High five!) It’s exciting, but also a bit daunting. Whether you need consulting and a strategy, or a new branding suite with collateral materials, you’re looking for a company that will do...

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  • Why It’s Smart to Hire an Outside Marketing Agency: 6 Mistakes You Don’t Want to Make

    by New Boston on October 19, 2016

    “Is it crazy to think about hiring marketing specialists outside my organization?” If you’re asking the question, chances are your business is not actually marketing. You run a ranching operation. You manufacture products. You are CEO of a financial services firm. You are an...

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  • Facebook Algorithm Change 2016: Will It Affect Me?

    by New Boston on July 1, 2016

    Facebook announced a change in their algorithm on June 29. This is surprising for one reason only. Facebook doesn’t actually announce their changes unless they’re big ones. You're probably wondering, "How will the Facebook algorithm change affect me?"

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  • What Makes an Effective Logo?

    by New Boston on April 5, 2016

    Logo (noun, loh-goh): “A graphic representation or symbol of a company name, trademark, abbreviation, etc.” Essentially, it’s the visual representation of your company brand.  

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  • Music Matters: How to Keep Tasteless Tracks from Ruining Your Videos

    by New Boston on March 8, 2016

    Music can affect pacing, mood, and overall perception of your video as much as the editing and content can. Audio is half of the equation; don’t make it an afterthought! Consider the following for your next video.

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