• Spotlight On...Kristin!

    by New Boston on March 12, 2015

    Check out our spotlight video on Kristin, where she talks about a "typical" day at New Boston and her passion for helping clients with their marketing.

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  • Calls-to-Action: The Bat-Signal of Your Marketing Efforts

    by New Boston on August 27, 2014

    On my commute to and from work, I usually have my phone plugged in to my audio system, playing music I’ve purchased from iTunes or my carefully selected Pandora stations. Once in awhile, though, I unplug and listen to the radio. And like most everyone else, I tune in when the...

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  • If You Don't Have Great Web Content, Your Website Doesn't Exist

    by New Boston on June 16, 2014

    You know that ancient philosophical question, “If a tree falls in a forest and no one’s around to hear it, does it make a sound?” This phrase is rooted in some pretty deep thought, but the simplified version is this: The sound of a tree falling only has significance if it's...

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  • Survey Says: Local Businesses Need Good, Quality Websites to Compete

    by New Boston on February 18, 2014

    “I’m a small local business — do I really need a website?” Yes, yes you do. But don’t just take my word for it…

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  • Get Your Website Found: Local Search SEO

    by New Boston on November 4, 2013

    Ever searched for yourself on Google? C’mon, you can admit to it…we’ve all done it! Because we all want to know what’s out there, floating around in the webisphere, with our name on it. And it goes without saying that if you’re an owner / director / highly–invested employee of a...

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  • 5 Steps to Getting Top-Notch Testimonials From Your Clients

    by New Boston on October 23, 2013

    A well-written testimonial can be a huge asset for your organization. But asking your best clients/customers/advocates to take the time to sit down and write something this important is quite a request! If they say yes, they’ll be doing you a big favor and potentially impacting...

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  • Don’t Be a Dirty Plagiarist

    by New Boston on October 4, 2013

    It’s a deceptively simple piece of advice: Don’t be a dirty plagiarist. But it’s applicable no matter what line of work you’re in, and no matter what kind of content you’re writing. For our purposes, we’re talking about your marketing content — the words that show up on your...

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  • Now THAT’S a Good Billboard

    by New Boston on May 3, 2013

    I’ve had occasion to drive to Salina a lot recently — six times in the past couple of months — and it’s made me more familiar with a stretch of road that I hadn’t traveled much. It’s also made me more familiar with the ice-creamy goodness that is Braum’s. But I digress…

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  • A New Look is Not a Magic Band-Aid: How American Airlines Went Terribly Wrong

    by New Boston on January 25, 2013

    Every organization — from businesses to nonprofits to communities — has a story that is being told about it. To a degree, you can be in control of your story — that’s why companies like ours exist. But sometimes, a company will try to take control of its story, and end up making...

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  • 'Tis the Season To Shop Local

    by New Boston on December 11, 2012

    Christmas is exactly two weeks away! For those of you who already have your presents wrapped and sitting under the tree, this blog post may be a little late for you. But if you are like me, and you still have some (OK, most) of your holiday shopping to do, I’d like to offer up...

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