• What Is Digital Marketing: The New Boston Spin

    by New Boston on March 2, 2017

    Once upon a Christmas party, my husband introduced me to a colleague who asked what I did. I told him I work in digital marketing. He proceeded to launch into a rant about how much those lights on Bluemont Avenue drive him crazy when he’s driving home at night. Always blinking...

    Read More
  • What the Blankety Blank?!

    by New Boston on November 16, 2016

    Inject some levity into your holidays with New Boston's Blankety Blank, a fill-in-the-blank game. Simply enter words in our special form to get your own personalized story. (The silly, spicy, sassy factor is up to you!) We'll be featuring new ones each week during the holidays...

    Read More
  • What NBCG Needs To Know About You

    by New Boston on November 7, 2016

    What NBCG Needs To Know About You So, you’re thinking about hiring a marketing company. (High five!) It’s exciting, but also a bit daunting. Whether you need consulting and a strategy, or a new branding suite with collateral materials, you’re looking for a company that will do...

    Read More
  • Why It’s Smart to Hire an Outside Marketing Agency: 6 Mistakes You Don’t Want to Make

    by New Boston on October 19, 2016

    “Is it crazy to think about hiring marketing specialists outside my organization?” If you’re asking the question, chances are your business is not actually marketing. You run a ranching operation. You manufacture products. You are CEO of a financial services firm. You are an...

    Read More
  • Facebook Algorithm Change 2016: Will It Affect Me?

    by New Boston on July 1, 2016

    Facebook announced a change in their algorithm on June 29. This is surprising for one reason only. Facebook doesn’t actually announce their changes unless they’re big ones. You're probably wondering, "How will the Facebook algorithm change affect me?"

    Read More
  • What Makes an Effective Logo?

    by New Boston on April 5, 2016

    Logo (noun, loh-goh): “A graphic representation or symbol of a company name, trademark, abbreviation, etc.” Essentially, it’s the visual representation of your company brand.  

    Read More
  • Top 10 Websites for Design Inspiration

    by New Boston on February 16, 2016

    As designers, we see so many innovative, captivating and downright awesome designs. But when we sit down to start work on our own projects, our ideas and inspiration can go "Poof!", leaving us with designer's block. If you need a little design inspiration for your next big...

    Read More
  • Graphic Design Trends for 2016

    by New Boston on January 14, 2016

    Looking back at some of the design trends from 2015, I think many visuals already seem old and outdated. It's the same old, same old–same style, same idea–everywhere you look! In 2016, I think many trends will continue, but with a unique spin. Flat design will have depth;...

    Read More
  • I Like Big Buttons and I Cannot Lie (aka: How to Make a Good Call-to-Action)

    by New Boston on August 28, 2015

    Andi loves to click! But it takes more than any old link or button to get her to tap her mouse. She's a picky clicker. Find out how to get Andi, and all the other picky clickers out there, to click on your content.

    Read More
  • Calls-to-Action: The Bat-Signal of Your Marketing Efforts

    by New Boston on August 27, 2014

    On my commute to and from work, I usually have my phone plugged in to my audio system, playing music I’ve purchased from iTunes or my carefully selected Pandora stations. Once in awhile, though, I unplug and listen to the radio. And like most everyone else, I tune in when the...

    Read More