• What Are YouTube Shorts? Making Videos for Your Business

    by New Boston on February 24, 2025

    Social media platforms are constantly changing. New ways to watch and enjoy videos go beyond entertainment — they can also inform. Our team has heard a lot of questions about YouTube Shorts, and that inspired me to write this blog. I’ll answer common questions (What are YouTube...

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  • Three Factors Driving Engagement for Social Media’s Top Brands

    by New Boston on February 18, 2025

    In today’s crowded social media landscape, companies need more than flashy ads or catchy slogans to stand out. Understanding what resonates with a brand's audience is key to building a loyal following and developing meaningful interactions. Social media’s top brands leverage...

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  • Almost Productive Podcast Coffee Break: Unhinged Social Media (Episode 9)

    by New Boston on October 17, 2024

    Silly, sassy and downright unhinged: Brands can make surprising plays on social media, with tones running the gamut from wholesome to lusty. In this Coffee Break, the team discusses a few standouts, including Wendy’s and Duolingo. Ben stumps the team with a pop quiz on some real...

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  • Almost Productive Podcast Coffee Break: Marketing Olympic Games (Episode 8)

    by New Boston on July 25, 2024

    In honor of the 2024 Paris Olympics, Ben takes Addie, Julie and Shawn through some friendly, marketing-style competition. From an intense A/B testing challenge to a puzzling acronym identification match, whoever wins the most gold medals becomes the inaugural Marketing Olympics...

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  • Almost Productive Podcast: Marketers vs. ChatGPT (Episode 8)

    by New Boston on May 6, 2024

    If you could automate a part of your life with artificial intelligence, would you? That’s the question Ben and the team dive into on this episode of the Almost Productive podcast. From text message autocorrection to customer service chatbots, AI is already taking the world by...

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  • Almost Productive Podcast Coffee Break: Our Favorite Social Media Platforms (Episode 4)

    by New Boston on April 23, 2024

    Despite perusing multiple social media platforms in a day, we all have one favorite. In this Almost Productive Coffee Break episode, Ben and the gang discuss the pros and cons of their social media platforms of choice. Have you ever fallen victim to the two-hour TikTok...

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  • Almost Productive Podcast: Podcasting (Episode 4)

    by New Boston on January 9, 2024

    On this episode of the Almost Productive podcast, New Boston dives into, well, podcasts! Should every business jump on the podcast bandwagon? What are the benefits? And what all goes into making one yourself? The team also discusses a very philosophical question from producer...

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  • Three Characteristics of a Super Social Media Presence

    by New Boston on August 14, 2023

    Close to five billion people across the globe use social media. Of those users, the average person spends 145 minutes a day scrolling through their news feeds. This presents a great opportunity for businesses to connect with customers and even drive revenue through social media...

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  • Video Jargon Dictionary: What Videography Terms Actually Mean

    by New Boston on May 2, 2023

    When you’re working with a videographer — or when you’re on location at a video shoot — the terminology can get confusing! You’ll hear terms like b-roll, shutter speed, exposure and more. To clear up the video language barrier, let’s define some of the most commonly used terms...

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  • Writing Rules You Can Ignore

    by New Boston on January 16, 2023

    Fashion trends. The whole New Boston office can confirm I’m oblivious when it comes to these, but even I’ve noticed the gradual trend toward more casual dress over the years. Picture the floor-length lace of the Victorian era, or the ’50s when heels and matching purses were...

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