• Writing Rules You Can Ignore

    by New Boston on January 16, 2023

    Fashion trends. The whole New Boston office can confirm I’m oblivious when it comes to these, but even I’ve noticed the gradual trend toward more casual dress over the years. Picture the floor-length lace of the Victorian era, or the ’50s when heels and matching purses were...

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  • Artificial Intelligence and the Future of Copywriting

    by New Boston on August 30, 2022

    The digital content marketers at New Boston Creative Group are a forward-thinking, tech-savvy group who completely geek out on all the ways technology allows us to learn about our clients’ audiences and reach out to them in new and creative ways. No Luddites here! That is, until...

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  • There’s a Name for That: Copywriting Skills You’ve Used All Along

    by New Boston on July 23, 2021

    The ability to define why we write and speak the way we do is useful when crafting consistent, clear marketing content that will catch the full attention of your audience. Marketers play with words all the time, but they have to play in ways that make sense and sound right to...

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  • Choosing the Right Video for Your Business

    by New Boston on May 20, 2020

    If you’ve been thinking a shiny new video would be just the thing to round out your business’s marketing endeavors, you’re probably right. Video is expected to make up 82% of internet traffic by 2022 (Cisco, 2019) and it’s a consumer’s favorite type of social media content to...

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  • Three Videos Your Business Can Make During Holiday Craziness

    by New Boston on November 4, 2019

    No matter which holidays you celebrate, the last few months of the year (and sometimes part of January!) can be busy, stressful and chaotic. But your social media videos don’t have to fall off the radar just because you’re busy! Here are three ideas for videos you can make...

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  • 2018: Our Year in Video

    by New Boston on January 16, 2019

    2018 was a big year in the New Boston video department! We produced over 20 videos in the last 12 months. Here’s a look back at a just a handful of our projects.

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  • 5 Places to Find Inspiration

    by New Boston on September 12, 2017

    For most creatives, inspiration comes from a variety of (sometimes unusual) places. It’s often elusive when you go looking for it, and often comes to you when you least expect it. I’m always looking for different ideas because, as a video production specialist at New Boston, I...

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  • How to Make Your Video Shoot Run Smoothly: 9 Pre-Production Tips

    by New Boston on July 5, 2017

    Making an awesome video or short film takes a lot of small, precise efforts. One of these is pre-production planning. If you skip this step, you could end up with a disorganized shoot, or worse, a video without a purpose. Include these elements when planning your next video...

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  • What Is Digital Marketing: The New Boston Spin

    by New Boston on March 2, 2017

    Once upon a Christmas party, my husband introduced me to a colleague who asked what I did. I told him I work in digital marketing. He proceeded to launch into a rant about how much those lights on Bluemont Avenue drive him crazy when he’s driving home at night. Always blinking...

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  • What the Blankety Blank?!

    by New Boston on November 16, 2016

    Inject some levity into your holidays with New Boston's Blankety Blank, a fill-in-the-blank game. Simply enter words in our special form to get your own personalized story. (The silly, spicy, sassy factor is up to you!) We'll be featuring new ones each week during the holidays...

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