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  • Lessons Learned During a Recession and a Pandemic

    by Lisa Sisley on September 10, 2022

    When 2009 started, New Boston Creative Group had been in business a little under three years. We’d grown pretty fast in a short period of time and felt invincible. Anyone familiar with the Greek tragedies knows what happened next. A worldwide recession will knock anybody off...

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  • Setting the Right Tone in Your Marketing Content

    by Lisa Sisley on July 26, 2021

    Tone is the attitude your writing conveys to your reader. Formal, chatty, snarky, judge-y, rah-rah, condescending, supportive…if you can feel it, you can write it.

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  • An Open Letter to Our Clients

    by Lisa Sisley on March 12, 2020

    We’ve got this. We just wanted you to know a few things about New Boston and how we work, and why we will keep doing what we do, no matter what happens with COVID-19 and all the disruptions it may cause to work and life.  Some of you probably know that we’ve had remote staff...

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  • New Boston Makes Marketing Easy for Government Agencies

    by Lisa Sisley on March 11, 2020

    Hey, cities, counties, school districts and state agencies!  You know all those hoops you have to jump through to engage with a vendor? Specifically, researching, writing and sending out RFPs? Well, if you need marketing or advertising services, your life just got much easier....

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  • How to Stay in Business, Part Two

    by Lisa Sisley on June 13, 2019

    In Part One, I shared some observations about mindset regarding what you’re “selling,” whether that’s a product or a service. I advised that you don’t fall in love with what you’re selling, but rather with your customer, and give them what they want. This time, let’s talk about...

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  • How to Stay in Business, Part One

    by Lisa Sisley on May 16, 2019

    “If you build it, they will come” is only true in a movie. Everywhere else, you have to TELL them you built it. And then be prepared to build something completely different. Sometimes I ponder the differences between businesses that keep on truckin’ and those that fail. I know...

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  • Thank you, Coach Snyder

    by Lisa Sisley on December 19, 2018

    I’m no football expert, Lord knows, but I’ve lived in Manhattan long enough to remember the before, during, and now after of Bill Snyder’s time at the helm of our team. Aside from maybe Isaac Goodnow, it’s hard to imagine anybody before or since who’s made a greater impact on...

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  • The Deep End of the Pool: Leadership Kansas 2018

    by Lisa Sisley on November 15, 2018

    In October, I wrapped up a year of being in the Leadership Kansas program. And, boy, what a year it was. Here’s the thing. I’m a lifelong Kansan. Born in the south-central part of the state. Raised for part of my childhood in the southeast section. Spent the rest of it in the...

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  • New Boston: Where Everybody Knows Your Name

    by Lisa Sisley on January 18, 2017

    We have a team for a reason: Everyone has an area of expertise. And almost every client needs more than one professional to carry out a truly great project, no matter how big or small. Collaboration among those professionals is absolutely crucial to get powerful results.

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  • Question Everything!

    by Lisa Sisley on September 7, 2016

    We all ask ourselves a lot of questions every day. Is this milk still OK? Would something bad actually happen if I open that email addressed to “Dear One”? Why do so many people seem to own cars without a turn signal? And maybe you’ve even asked yourself some questions about...

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