• 'Tis the Season To Shop Local

    by New Boston on December 11, 2012

    Christmas is exactly two weeks away! For those of you who already have your presents wrapped and sitting under the tree, this blog post may be a little late for you. But if you are like me, and you still have some (OK, most) of your holiday shopping to do, I’d like to offer up... Read More

  • Gnome Pants

    by Lisa Sisley on December 3, 2012

    Sometimes I’m asked what kind of incentive programs we have for employees. Really, we have just one: the pants. A pair of XXL Old Navy pajama pants, drawstring waist, printed with tiny gnomes all over. Gnomes have been a thing here since our early days. About six years ago, my... Read More

  • The Anarchy Logo: A Lesson in Branding

    by New Boston on September 10, 2012

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  • Sometimes the Purple Cow Hurts

    by Lisa Sisley on August 3, 2012

    Seth Godin, marketing guru, coined the term “Purple Cow” to explain the notion that in marketing, you have to find some way to stand out from the herd. A purple cow would be distinct from all the brown cows. We apply this to community marketing projects by helping cities think... Read More

  • How to Blog: Tips & Tricks to Make Blogging Simple

    by New Boston on June 26, 2012

    Recently, a client asked us for tips on how to start a blog. Coming up with fresh ideas and writing a blog that appeals to your audience can seem like a daunting task, but really, blogging is just another way to communicate and make yourself likeable (and valuable) to current... Read More

  • Explore, Experience and Enjoy: The Importance of Distinct City Taglines

    by Kristin Brighton on June 12, 2012

    Whenever we work with a city, we are always on the hunt for what Seth Godin calls the Purple Cow. Our job as marketing strategists is to help clients figure out what makes them distinct from the pack. And it isn’t always easy. Many Midwestern towns share many similar assets. As... Read More

  • A Little More Conversation

    by New Boston on June 7, 2012

    A month ago, Jami and I traveled to Salina to meet with a group of high school seniors to find out where they get their information about colleges and how they make a decision on which to attend. This was part of our research for a small college looking to expand their... Read More

  • Does Your State Suffer from an Inferiority Complex?

    by Kristin Brighton on June 5, 2012

    To date, most of the work we’ve done at New Boston has been done in Kansas. We’ve conducted focus groups with people living in cities all across this vast state, and those hundreds of conversations have led us to two conclusions: Read More

  • One Space Between Sentences

    by New Boston on May 23, 2012

    Should you use one space or two spaces between sentences? The answer is one space. Read on to learn why. These days, most style authorities — including The Associated Press Stylebook, The Chicago Manual of Style, and The Official New Boston Musings on Style (Abridged) — declare... Read More

  • Group Dynamics

    by Lisa Sisley on May 17, 2012

    “What’s up with your name?” We get asked some variation of that a lot. Why “New Boston”? And that’s perfectly understandable. It seems like a weird choice, if you don’t know the story. Once you know the story, it seems cool, right? Read More