Website Design

  • Why We Like Drupal

    by Shawn Dryden on September 13, 2016

    If you poke around our website enough you’ll run into a funny word when we talk about web development, Drupal. No, it’s not an antidepressant. It’s not an African nation. It’s not a spicy Indian dish. It’s a content management system, or CMS. For those who don’t know, a CMS is...

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  • Top 10 Websites for Design Inspiration

    by New Boston on February 16, 2016

    As designers, we see so many innovative, captivating and downright awesome designs. But when we sit down to start work on our own projects, our ideas and inspiration can go "Poof!", leaving us with designer's block. If you need a little design inspiration for your next big...

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  • Are You Ready for Mobilegeddon?

    by Stan Grabowski on April 30, 2015

    You don’t need Bruce Willis to take a rag tag group into space, but if you’ve got a website (and who doesn’t?) you need to be aware of "Mobilegeddon."

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  • Beyond the Menu: Creating a User-Friendly Website Navigation

    by Stan Grabowski on March 17, 2015

    Imagine going into a large store where you know a bit about what the store sells, but you've never been there before. You might spend a lot of time wandering around, trying to find a particular item. But if someone meets you at the front of the store and asks how they can help,...

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  • If You Don't Have Great Web Content, Your Website Doesn't Exist

    by New Boston on June 16, 2014

    You know that ancient philosophical question, “If a tree falls in a forest and no one’s around to hear it, does it make a sound?” This phrase is rooted in some pretty deep thought, but the simplified version is this: The sound of a tree falling only has significance if it's...

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  • New Boston Wins Best of Show for Meadowlark Hills Campaign

    by Susan Religa on March 1, 2014

    On Feb. 15, we were honored to receive three Gold ADDY awards — including Best of Show for our Meadowlark Hills integrated marketing campaign — and two Silver ADDYs at the American Advertising Federation of Topeka's annual awards dinner. Each year, the AAF holds this competition...

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  • Survey Says: Local Businesses Need Good, Quality Websites to Compete

    by New Boston on February 18, 2014

    “I’m a small local business — do I really need a website?” Yes, yes you do. But don’t just take my word for it…

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  • Get Your Website Found: Local Search SEO

    by New Boston on November 4, 2013

    Ever searched for yourself on Google? C’mon, you can admit to it…we’ve all done it! Because we all want to know what’s out there, floating around in the webisphere, with our name on it. And it goes without saying that if you’re an owner / director / highly–invested employee of a...

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  • Explore, Experience and Enjoy: The Importance of Distinct City Taglines

    by Kristin Brighton on June 12, 2012

    Whenever we work with a city, we are always on the hunt for what Seth Godin calls the Purple Cow. Our job as marketing strategists is to help clients figure out what makes them distinct from the pack. And it isn’t always easy. Many Midwestern towns share many similar assets. As...

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  • A Little More Conversation

    by New Boston on June 7, 2012

    A month ago, Jami and I traveled to Salina to meet with a group of high school seniors to find out where they get their information about colleges and how they make a decision on which to attend. This was part of our research for a small college looking to expand their...

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