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  Almost Productive Podcast Coffee Break: Get to Know Us (Episode 10)

  by Addie Justus on October 30, 2024

  In this bittersweet Coffee Break episode, the Almost Productive hosts dig deep. On the sweet side, you’ll hear everything from stories of childhood lore to preferences for faux holidays. But on the bitter end, this is (sadly) Ben’s last episode with the squad before pursuing an...

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  Almost Productive Podcast: Responding to Reviews (Episode 10)

  by Addie Justus on July 9, 2024

  As a business owner, you know just how important positive reviews can be to attracting new customers. On the flip side, negative reviews can be detrimental. In this episode, Addie and the team cover the ins and outs of best practices for responding to those Positive Pollys (yes...

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  Almost Productive Podcast Coffee Break: Brand Loyalty Part 2 (Episode 6.5)

  by Addie Justus on May 29, 2024

  Last episode’s brand loyalty discussion was so jam-packed, we had to extend it into two parts. In this follow-up Coffee Break, listen as Addie quizzes the rest of the Almost Productive gang on which American brands have the most loyal — dare we say “crazed?” —customers. You’ll...

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  Almost Productive Podcast Coffee Break: Brand Loyalty Part 1 (Episode 6)

  by Addie Justus on May 28, 2024

  Are you particular about which brand of soda you sip? Will you go to war to defend your favorite piece of technology? These strong preferences impacting your daily decisions are a result of brand loyalty. In this episode, Addie and the team discuss their favorite brands and how...

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  Almost Productive Podcast Coffee Break: Best Super Bowl Commercials 2024 (Episode 1)

  by Addie Justus on February 15, 2024

  In our first-ever Almost Productive Coffee Break episode, the hosts bring together two fan favorites:football and advertising. Just because the Super Bowl is over doesn’t mean we’re done discussing the commercials! In this new, shorter format, our team chooses their commercial...

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  The Best Super Bowl Commercials of 2024

  by Addie Justus on February 13, 2024

  The Kansas City Chiefs are your 2024 Super Bowl Champions! If you’re anything like me (a slightly crazed KC football fan), you’re still riding the high of an action-packed event. Fumbles, overtime, Taylor Swift — oh my! — this Super Bowl had everything. But we’re not here to...

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  Almost Productive Podcast: Super Bowl Commercials (Episode 5)

  by Addie Justus on February 1, 2024

  Counting down the days until the 2024 Super Bowl? Excited to chow down on your favorite snacks and watch this year’s commercials? (Oh, and the actual game?) We are too. In this episode, host Addie and the rest of the team discuss why Super Bowl commercials are such a big deal,...

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  Almost Productive Podcast: Social Media (Episode 2)

  by Addie Justus on November 10, 2023

  In Episode 2, the New Boston gang discusses everything social media — from which platform is right for your business to how soon is too soon to buy into a new tool. (We’re looking at you, Threads.) The team also touches on Addie’s favorite season, football season, which just so...

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  Why Testimonials Matter for Your Business

  by Addie Justus on February 22, 2023

  We all know that tooting your own horn is frowned upon. But having someone else toot your horn? Now, that’s a party! And it can go a long way in promoting your business. We always stress to our clients how important it is to ask customers for good reviews. Whether someone raves...

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  What to Consider When Making a Marketing Plan

  by Addie Justus on March 14, 2022

  Since you’re reading an article about marketing plans, I’m willing to bet you’re a business owner, a member of your company’s marketing team, working to promote an event or new product, or trying to spread the word about a nonprofit organization. No matter why you’re here or...

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