• Facebook Algorithm Change 2016: Will It Affect Me?

    by New Boston on July 1, 2016

    Facebook announced a change in their algorithm on June 29. This is surprising for one reason only. Facebook doesn’t actually announce their changes unless they’re big ones. You're probably wondering, "How will the Facebook algorithm change affect me?" Read More

  • Live (Kind of) from Digital Summit Denver

    by Julie Fiedler on June 27, 2016

    SEO tactics and tools, Facebook native video, meaningful content planning—the Digital Summit Denver agenda has been a digital marketing nerd's dream. More than just marketing companies, attendees are from all types of organizations and industries who recognize how important... Read More

  • What Makes an Effective Logo?

    by New Boston on April 5, 2016

    Logo (noun, loh-goh): “A graphic representation or symbol of a company name, trademark, abbreviation, etc.” Essentially, it’s the visual representation of your company brand.   Read More

  • 5 Tips for Local Search Engine Optimization

    by Julie Fiedler on March 29, 2016

    There’s that moment—you know the one—when you type a few words in Google and in less than a second the very thing you were thinking of magically appears. It’s a miracle, and also a little creepy—the place where BFF and Big Brother meet. Michael Jackson’s “Somebody’s Watching Me... Read More

  • Daylight Saving Corp. Case Study (a parody)

    by Julie Fiedler on March 11, 2016

    The Client Daylight Saving Corp., the entity behind the semi-annual American tradition of setting clocks forward and back in the spring and fall Read More

  • Music Matters: How to Keep Tasteless Tracks from Ruining Your Videos

    by Erin Rains on March 8, 2016

    Music can affect pacing, mood, and overall perception of your video as much as the editing and content can. Audio is half of the equation; don’t make it an afterthought! Consider the following for your next video. Read More

  • Top 10 Websites for Design Inspiration

    by New Boston on February 16, 2016

    As designers, we see so many innovative, captivating and downright awesome designs. But when we sit down to start work on our own projects, our ideas and inspiration can go "Poof!", leaving us with designer's block. If you need a little design inspiration for your next big... Read More

  • Graphic Design Trends for 2016

    by New Boston on January 14, 2016

    Looking back at some of the design trends from 2015, I think many visuals already seem old and outdated. It's the same old, same old–same style, same idea–everywhere you look! In 2016, I think many trends will continue, but with a unique spin. Flat design will have depth;... Read More

  • Six Marketing Strategies for 2016

    by Kristin Brighton on January 5, 2016

    Happy New Year! I took some time off over the holidays, but as usually happens I spent much of that time reflecting on some of the past year and focusing on what I want to do better in the next. One late 2015 experience that was both a highlight and an inspiration was attending... Read More