• Get Your Website Found: Local Search SEO

    by New Boston on November 4, 2013

    Ever searched for yourself on Google? C’mon, you can admit to it…we’ve all done it! Because we all want to know what’s out there, floating around in the webisphere, with our name on it. And it goes without saying that if you’re an owner / director / highly–invested employee of a... Read More

  • 5 Steps to Getting Top-Notch Testimonials From Your Clients

    by New Boston on October 23, 2013

    A well-written testimonial can be a huge asset for your organization. But asking your best clients/customers/advocates to take the time to sit down and write something this important is quite a request! If they say yes, they’ll be doing you a big favor and potentially impacting... Read More

  • Don’t Be a Dirty Plagiarist

    by New Boston on October 4, 2013

    It’s a deceptively simple piece of advice: Don’t be a dirty plagiarist. But it’s applicable no matter what line of work you’re in, and no matter what kind of content you’re writing. For our purposes, we’re talking about your marketing content — the words that show up on your... Read More

  • Behind the Scenes: Meadowlark Hills Video Shoot

    by Kristin Brighton on August 16, 2013

    Picture the scene: I’m sitting in a darkened bar after a long day of video filming, enjoying an end-of-day chardonnay. My cohorts are telling stories, sipping drinks, gossiping and spilling dirt on one another. There’s lots of laughter; so much, in fact, that I don’t want to go... Read More

  • Playing Well with Others. It Just Makes Sense.

    by Lisa Sisley on July 19, 2013

    I just got back from an amazing conference in Jackson Hole, Wyo. I met people there from lots of professions, from all over the country. I felt smarter just by osmosis, so time well spent, right? I was on a panel to discuss how nonprofit organizations can breathe new life into... Read More

  • Now THAT’S a Good Billboard

    by New Boston on May 3, 2013

    I’ve had occasion to drive to Salina a lot recently — six times in the past couple of months — and it’s made me more familiar with a stretch of road that I hadn’t traveled much. It’s also made me more familiar with the ice-creamy goodness that is Braum’s. But I digress… Read More

  • A New Look is Not a Magic Band-Aid: How American Airlines Went Terribly Wrong

    by New Boston on January 25, 2013

    Every organization — from businesses to nonprofits to communities — has a story that is being told about it. To a degree, you can be in control of your story — that’s why companies like ours exist. But sometimes, a company will try to take control of its story, and end up making... Read More