WAD often manifests in frugal, confident self-starters who think, “I’m smart. I can build my own website,” only to suffer from self-inflicted damage as time goes by.
While you may not find all (OK, any) of these disorders in the DSM-V, those of us who work in the marketing world witness these conditions daily*. This article overviews three of the most common and pervasive Generalized Marketing Disorders (GMDs).
Use this guide to help you determine whether your symptoms could signify a GMD and learn about typical treatments.
This three-hour workshop is designed for business owners or marketing professionals who have been introduced to social media, but need more in-depth knowledge about how to use it effectively to meet business goals.
This 90-minute seminar helps top executives — owners, presidents, managers, executive directors — understand why digital marketing must be an integral part of every organization’s marketing plan. You will also get a high-level overview of tools, terms and industry jargon.
This three-hour introductory workshop is geared towards business owners, entrepreneurs, and marketers who want to learn the fundamentals of digital marketing, as well as why organizations should adopt online marketing to reach target audiences and generate leads...and how to get started!
With a penchant for roadside attractions (the World’s Largest Collection of the World’s Smallest Versions of the World’s Largest Things is a favorite) and a love of the National Park System, director of digital marketing Julie Fiedler brings the data-wizard chops to her work — when she’s not nerding out about human behavior and how the brain works, that is.
Stan Grabowski, a web developer with talents that extend to graphic design, has a love for travel, having explored 25 countries and counting. With a knack for building intricate Lego creations, he passes much of his other free time behind an assortment of lenses for his mirrorless digital camera. Photography helps him fill up hard drives he’ll probably never use and purchase equipment he probably doesn’t need — typical hobby stuff. His favorite subject? Zatarra the cat.
