Be Smarter Online & Boost Your ROI: What Every CEO Needs to Know About Digital Marketing
Registration info
When
Thursday, Oct. 8, 11:30 a.m. to 1 p.m. – OR – Thursday, Oct. 15, 7:30 a.m. to 9 a.m.
Where
Strasser Village Meeting Space, 300 N. 4th Street, Manhattan, Kansas
Cost - $99
Deadline: one week prior to the start of the seminar/workshop.
This 90-minute seminar helps top executives — owners, presidents, managers, executive directors — understand why digital marketing must be an integral part of every organization’s marketing plan. You will also get a high-level overview of tools, terms and industry jargon.
Participants will learn
- What is digital marketing?
- Search engine optimization (SEO)
- Content marketing
- Social media
- Email marketing
- Remarketing/retargeting
- Making video work with social media
- Marketing automation and lead-generation software
- Making data-driven decisions and determining ROI (analytics)
- Making the transition to digital marketing
Presenters
Chrissie Alquinta, digital marketing manager
Kristin Brighton, principal
Bring New Boston to your community!
New Boston can bring any of the seminars listed above to your hometown (we love road trips!), OR each could be customized for a specific industry, such as healthcare, retail or nonprofits. Contact Kristin Brighton today to discuss.