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  Why Graphic Design Is Important

  by Maike Torrez on April 10, 2023

  I can already hear you thinking, “Oh, sure she thinks graphic design is important, she’s a graphic designer!” And you are not wrong! Who would I be to shoot myself in the foot and talk badly about my profession? But just hear me out and listen to why you shouldn’t put graphic...

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  What Makes an Effective Logo?

  by Maike Torrez on April 5, 2022

  Have you had an idea in your head for awhile and finally feel like it’s time to make your dream a reality? If it has anything to do with a business idea, you’ll need a logo! Here are some tips to make sure your logo will do its job.

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  The Value of Having a Consistent Brand Identity

  by Maike Torrez on September 1, 2021

  What exactly is a brand identity? To understand why it’s so important to have a consistent brand identity, let’s start from the beginning and answer the question: What is a brand identity?

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  Finding Inspiration as a Graphic Designer – The Threat of a Blank Page

  by Maike Torrez on June 8, 2021

  Hmmm, where do I start…where do I even find the inspiration for this blog? The blank page is staring at me, so I guess I have to just put something down. See? I did it! That wasn’t so bad. I’ve laid the foundation and hopefully, this will turn out to be a helpful piece for you....

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  More than Sunflowers, Wheat and The Wizard of Oz?

  by Maike Torrez on January 28, 2020

  Kansas — before I moved here (from Germany) I had heard of Kansas (once or twice), but I really didn’t know a lot about it. Except that Dorothy came from here and got blown away by a tornado with her dog Toto. I had heard of Wichita before and Topeka as well, but Manhattan — I...

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