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  Why You Need a Style Guide (And How to Make One)

  by Sarah Caldwell Hancock on November 4, 2025

  Picture it: You are writing something for your landscaping and nursery business — maybe a blog post about a new product line, a few social media posts about upcoming promotions or even a business letter to a vendor. You want your writing to be polished and consistent with what...

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  Time Sucks: Protect Your Most Precious Marketing Resource

  by Sarah Caldwell Hancock on August 25, 2025

  Here at New Boston, we work with many small to medium-sized businesses and nonprofit organizations. As we help them develop and execute communications plans or evaluate their digital presence, we often hear a version of the same problem: Communications teams are stretched thin.

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  Six Marketing Tips for the Healthcare Industry

  by Sarah Caldwell Hancock on May 27, 2025

  If you work in marketing for a healthcare organization, chances are you’re being asked to do a lot with few resources. Rather than telling you to do more, more, more, we’re here to encourage you to focus your efforts so you can be more effective with your existing resources. 

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