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  • Insights from the Google Marketing Next 2017 Keynote

    by Julie Fiedler on May 23, 2017

    Andi and I watched the live stream of “Google Ads, Analytics and DoubleClick Announcements Keynote” as key team members from across Google’s products talked about upcoming products and enhancements to help businesses and marketers interact with their audiences more effectively...

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  • Why You Need Video in 2017

    by Julie Fiedler on February 10, 2017

    Video is everywhere. Whether it’s cropping up in your Facebook feed or you’re searching for a clip from a TV show you missed, chances are you’re one of the billions of users who are turning to video content daily. Sure, it’s entertaining. But is it really a way to market your...

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  • Why I Love Google’s URL Builder

    by Julie Fiedler on July 6, 2016

    I confess! I am a nerd. In a world where content is king, I geek out on crafting messages. You name the key points, tone, and medium, and I will go to town. Stymied by what you should be saying? I’ll have a grand old time brainstorming! I especially geek out on web content. I...

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  • Live (Kind of) from Digital Summit Denver

    by Julie Fiedler on June 27, 2016

    SEO tactics and tools, Facebook native video, meaningful content planning—the Digital Summit Denver agenda has been a digital marketing nerd's dream. More than just marketing companies, attendees are from all types of organizations and industries who recognize how important...

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  • 5 Tips for Local Search Engine Optimization

    by Julie Fiedler on March 29, 2016

    There’s that moment—you know the one—when you type a few words in Google and in less than a second the very thing you were thinking of magically appears. It’s a miracle, and also a little creepy—the place where BFF and Big Brother meet. Michael Jackson’s “Somebody’s Watching Me...

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  • Daylight Saving Corp. Case Study (a parody)

    by Julie Fiedler on March 11, 2016

    The Client Daylight Saving Corp., the entity behind the semi-annual American tradition of setting clocks forward and back in the spring and fall

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  • Apart & A Part [Infographic]

    by Julie Fiedler on October 12, 2015

    Do your fingers ever hover over the keyboard as your brain searches for the proper word - "apart" or "a part"? Our trusty infographic will set you straight. #SaveTheWords

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  • How to Create a List on Twitter

    by Julie Fiedler on July 14, 2015

    Have you ever used lists on Twitter? They are a great way to filter content in your feed, so you can more easily track topics/people/businesses that are of interest to you. For example, let’s say you follow a lot of people, but want to have quick access to what your clients are...

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  • How to Brainstorm Like a Champ

    by Julie Fiedler on May 22, 2015

    As a lover of the brainstorm, I thrive on the power of diverse perspectives and personalities coming together to create something new. Here are a few DOs and DON’Ts to help you brainstorm like a champ:

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  • I Love the Smell of Business Cards in the Morning

    by Julie Fiedler on May 8, 2015

    It’s a typical Friday morning. I head into work, mentally going through the remaining items on my to-do list for the week, shedding my coat as I walk into the office and — BAM! — there they are, waiting for me on my chair: my business cards, shiny and new. I feel a surge of joy...

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