Manhattan Arts Center
The Manhattan Arts Center brings incredible shows to the stage, offers classes for all age groups and infuses its community with culture. To modernize the MAC look and help build a stronger brand identity, New Boston Creative Group revamped its logo.
LOGO DEVELOPMENT
To start the project, we facilitated a kickoff and tour of the MAC with appropriate staff and committee members. We discussed the MAC's goals, audiences and vision. We collected all relevant existing data (research studies, surveys, reports, etc.) and marketing materials to influence creative direction. During this process, we also held discussions with staff members, key volunteers, donors and the committee to gather background information and learn about what differentiates the MAC from competitors.
Armed with extensive background knowledge, we created multiple initial concepts, all of which reflected the new look and feel the MAC was after. We presented these concepts for review and feedback. After rounds of revisions and discussions with stakeholders, the MAC team selected one concept for NBCG to pursue. Based on additional revisions and feedback from the MAC, we developed the final logo and a secondary version.
The MAC’s new logo represents creativity, vibrancy and inclusion — all values their team described throughout the process.
FINAL FILES AND MOCKUPS
We provided the final primary and secondary logo final files. The primary logo, which writes out Manhattan Arts Center, and the secondary logo, which spells out MAC in the design, will give the MAC team different sizing and style options when implementing the logo. We also provided mockups of marketing materials, signage, promotional items and more to help the MAC team visualize how the new logo would look on different products.
