When Jennifer Olsen was ready to open the doors of her child care facility and preschool, Crèche, she partnered with NBCG to create a unique, yet authentic, look and feel. We found inspiration for her logo from our youngest-ever focus group — our kids! After the logo was complete, we created her collateral materials and built a website. A few years later, she expanded the business to include infant care, and The Cradle at Crèche (along with a complementary logo) was born.