KSU TAB Program
The Kansas State University Technical Assistance to Brownfields program helps Midwest communities that are redeveloping contaminated sites and offers online tools for anyone across the country. To help spread the word about the program and ensure those who need assistance can find it, New Boston Creative Group updated KSU TAB’s logo, designed and produced collateral like brochures and banners, and developed a new website in collaboration with Code Koalas.
WEBSITE AND SEARCH ENGINE OPTIMIZATION
The primary focus of the website project was to craft an informative and visually engaging site that effectively highlights KSU TAB's online tools, resources, events and initiatives. Emphasis was placed on creating a user-friendly design, providing clear information, addressing common queries and facilitating easy navigation for visitors. To ensure a seamless user experience across devices, responsive design techniques were implemented, allowing optimal display on desktops, tablets and smartphones.
Integral to the project was the integration of an open-source content management system (CMS), offering a solid foundation for current website needs while accommodating future growth. The website also includes a robust event system, which allows users to effortlessly view, sort and register for various activities, including trainings, workshops and webinars. During this process, NBCG incorporated best search engine optimization (SEO) practices, which involved collaborative research and implementation of key terms to enhance the website's visibility over time.
NBCG engaged the services of Code Koalas, an experienced web development agency specializing in event registration systems, for the website development phase. With Code Koalas, we ensured the delivery of a well-planned website. The site's functionality includes event registration, pre-assessment questions, quizzes, resource libraries and admin reporting, offering a dynamic and comprehensive user experience.
Ongoing support and maintenance options have been tailored to provide flexibility for bug fixes, content updates and additional features, with recommended packages designed for comprehensive and sustained support. NBCG is proud to have played a pivotal role in enhancing KSU TAB's online presence.
BRANDING UPDATE AND REFRESH
NBCG improved TAB’s existing logo by adding color and modernizing to make it more appealing, recognizable and easier to use in a variety of applications. We built and extended the brand into colors and graphics to create a unified look and feel for all materials, including brochures, banners, PowerPoint slides, pens, totes, tablecloths and more. These updated materials have supported TAB’s outreach efforts around the country at events, conferences and trade shows.
CITIZEN BRIEFS
These resources help citizens learn about individual topics associated with brownfields. They are intended to be easy to understand. NBCG receives drafts from KSU TAB, edits them for style and readability, and provides design services to ensure the library of briefs adhere to KSU TAB branding and that documents are attractive and simple for readers to navigate.
