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  Almost Productive Podcast: Intro to Marketing Analytics (Episode 11)

  by Julie Fiedler on October 2, 2024

  Whether you geek out over data or find yourself a newbie to marketing numbers, Julie and the rest of the podcast team dive into some of their most-asked analytics questions, from “Where the heck do I start?” to “What does success look like?” If you've been wanting to develop a...

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  How to Measure Your Marketing Success

  by Julie Fiedler on September 18, 2024

  I’m a big fan of using data to make business decisions, but so often in marketing, we succumb to a dataset of one. The dataset of one is when someone makes a business decision based on their opinion and not a valid data-backed insight. For example, someone might say “I don’t use...

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  Almost Productive Podcast Coffee Break: Our Job Joys (Episode 7)

  by Julie Fiedler on June 26, 2024

  Why do people work where they work? Sure, the money — but what else? What keeps employees engaged and motivated? As a follow-up to our episode on marketing careers (go check it out!), Julie and the team dive in to what brings them joy on the job. Find out what’s cool about...

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  Almost Productive Podcast: Email Marketing (Episode 7)

  by Julie Fiedler on April 2, 2024

  With so many paths available to get the word out about your business, it can be hard to know which one is right for you. Email marketing is one option that is often overlooked. On today’s episode, Julie and the team break down the pros of email and how to build an impactful...

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  Almost Productive Podcast Coffee Break: Insurance Commercials Showdown (Episode 2)

  by Julie Fiedler on March 19, 2024

  The insurance commercial market is highly competitive and boasts a dazzling cast of characters (Flo! LiMu Emu! Jake!!). On this Coffee Break episode, Julie and the gang have an insurance commercial showdown. The top insurance companies enter a stadium, and only one comes out....

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  Tips for Exporting Your Universal Analytics Data

  by Julie Fiedler on March 5, 2024

  Google Analytics is deleting historical data from UA. Learn how to develop a data migration plan so you don’t lose access to vital business metrics.

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  Almost Productive Podcast: The Holidays (Episode 3)

  by Julie Fiedler on November 29, 2023

  Happy holidays from your favorite marketing podcast team! Episode 3 dives right into everything merry and bright. Julie confesses she still gets her photo taken with Santa, and the team discusses the ins and outs of holiday marketing. Come for the laughs and leave with some...

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  How to Get Your Website Found on Google

  by Julie Fiedler on December 29, 2022

  Where does your website appear in search results? Which terms and phrases does it show up for? What does your search listing look like? How you show up on search engines like Google, Bing, DuckDuckGo and others has to do with how well you position your website for them to find...

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  Getting Started with Google Analytics 4

  by Julie Fiedler on August 1, 2022

  Extra, extra! Read all about it! The latest in digital metrics news is here and it’s a doozy: Google is changing the way it handles data collection and reporting. The gold standard of measurement, Google Analytics has helped companies around the world track and improve...

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  New Boston Recognized with National Agricultural Marketing Award

  by Julie Fiedler on June 30, 2022

  Agriculture is big business in Kansas and people throughout the world depend on the productivity of our farmers. We’re committed to helping ag organizations boost their profiles, so we were excited to learn we won an award from a national program specializing in ag!

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